Innovative Driver Assist Technology on Sale Now
Debut of YouTube Channel at Los Angeles Auto Show
WASHINGTON, Nov. 27, 2012
WASHINGTON, Nov. 27, 2012 /PRNewswire/ -- To highlight the growing popularity
of a new class of auto technologies called "Driver Assists," automakers today
launched a new YouTube channel in conjunction with the Los Angeles Auto Show,
which opens on Nov. 30. The YouTube channel is the first part of a consumer
campaign to highlight the benefits of Driver Assist technologies.
"This is the next generation of 'gotta have it' auto technology, and when
people see the systems in action, they are amazed," said Mitch Bainwol,
president and CEO, Auto Alliance. "More than 90 percent of crashes involve
driver error of some kind, so automakers created a range of driver assist
systems that aid the driver for brief periods of time to help avoid an
Driver Assist systems include lane departure and blind spot warnings, adaptive
cruise control, automatic braking, active headlights, telematics control
systems, parking assists and more. These systems will be on display at the LA
Auto Show and consumers can see how they work on
About 6 out of 10 consumers (66%) are interested in getting one of these
technologies when they next purchase a vehicle, according to an Auto Alliance
opinion poll of 5000 consumers.
There are three types of Driver Assists.Warning and alert systems show
avisual warningor sound an alarm or vibrate the steering wheel (or even
seats) to alert the driver to take action, while active controls actually
manage vehicle systems for fractions of seconds in emergencies, like
electronic stability control that activates faster than a driver could act.
Almost half of consumers (44%) favor the driving alerts while about a third
(34%) favor active systems that steer, slow down or brake the car
automatically in emergencies. Driver assist systems may also be controls and
vision aides, like integrated in-vehicle telematics systems, cameras or night
vision, to help you drive better in all kinds of situations.
While these technologies and other Driver Assist options will culminate at
some point in the future in autonomous, or self-driving, vehicles, consumers
today are more comfortable with driving alerts or systems that control the
vehicle for seconds at a time.
Additional polling results indicate consumers are concerned about driving
challenges that can be addressed by Driver Assists:
o65% say that erratic drivers on the road are their biggest driving
o58% of respondents said there was a time in the last month when another
driver cut in from of them, forcing them to stomp on their brakes.
oWhen asked what driving situation is most challenging, answers included
cars cutting in front of you (35%), stop-and-go traffic (24%), crowded
highways (22%) and pedestrians, motorcycles and bikes (12%).
oThe parking situations that were listed as most challenging included
parallel parking (35%), backing in or out of parking spots (19%),
pedestrians in parking lots (16%) and getting too close to parking lot
ramp walls or other structures (12%).
"Cars are evolving to meet the changing nature of lifestyles and a range of
environmental, societal and environmental challenges, and mobility is more
than alive and well. Its future is vibrant – a powerful economic engine here
in the United States and a central force for personal freedom. And every
time a new car replaces an old vehicle, the world becomes a far cleaner and
more fuel-efficient planet," said Bainwol.
The Alliance of Automobile Manufacturers is a trade association of 12 car and
light truck manufacturers including BMW Group, Chrysler Group LLC, Ford Motor
Company, General Motors, Jaguar Land Rover, Mazda, Mercedes-Benz USA,
Mitsubishi Motors, Porsche, Toyota, Volkswagen and Volvo. Visit
www.autoalliance.org for more information.
SOURCE Alliance of Automobile Manufacturers
Contact: Gloria Bergquist, Mobile, +1-202-329-1398
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