Family Meals and Fun Times Bring Church’s Chicken® and Hasbro® Together for a Sweepstakes Offer and a Chance to Win Games, a

  Family Meals and Fun Times Bring Church’s Chicken® and Hasbro® Together for
  a Sweepstakes Offer and a Chance to Win Games, a Cruise and Discounts

Business Wire

ATLANTA -- November 27, 2012

Church’s Chicken has been serving families its world famous chicken since 1952
and Hasbro has been providing families with a variety of entertainment since
the early 1930s. So it’s no wonder that the two brands are partnering for a
Family Fun Giveaway during the holiday season. Prize recipients will be
randomly selected and awarded just in time for the lucky winners to start
their New Year with good news.

“Church’s has had great success providing opportunities for our guests to
engage in a variety of sweepstakes,” said Rob Crews, Church’s Chief Marketing
Officer. “The chance to win adds value to our customers’ experience when they
visit our restaurants. In addition, our restaurant team members enjoy the
interaction with our guests, encouraging them to enter for a chance to win
prizes.”

How to Enter

Starting November 26, 2012 through December 31, 2012 when consumers visit
participating Church’s Chicken restaurants and purchase Church’s Holiday
bundle, family box or meal they will be given information that includes a QR
code and microsite on how to enter the sweepstakes. Consumers can also
participate by visiting www.churchs.com/win or www.facebook.com/churchschicken
for complete details and rules.

Sweepstakes Prizes

Participants in the sweepstakes will have a chance to win 1 of 5,000 Hasbro
Family games or the grand prize of a Carnival® Cruise vacation for four.

Holiday Shopping Discount

All participants in Church’s Family Fun Giveaway are eligible for a 10%
discount coupon for purchases made at www.Hasbrotoyshop.com for a limited time
and while supplies last. The discount comes at the perfect time for consumers
who are doing their holiday shopping for all the kids on their lists.

ABOUT CHURCH’S CHICKEN

Founded in San Antonio, TX in 1952, Church’s Chicken® is a highly recognized
brand name in the Quick Service Restaurant sector and is one of the largest
quick service chicken concepts in the world. Church’s serves up a rich
tradition of gracious Southern hospitality and freshly prepared, high quality,
authentic Southern style fare, to help people provide affordable, complete
meals for their families. Church’s menu includes flavorful chicken both
Original and Spicy and Tender Strips® with classic sides and hand-made from
scratch biscuits. The Church’s system consists of more than 1700 locations in
23 countries and system-wide sales of $1.2 billion. For more information on
Church’s Chicken, visit www.churchs.com.

ABOUT HASBRO

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and
families around the world with a wide-range of immersive entertainment
offerings based on the Company's world class brand portfolio. From toys and
games, to television programming, motion pictures, digital gaming and a
comprehensive licensing program, Hasbro strives to delight its global
customers with innovative, well-known and beloved brands such as TRANSFORMERS,
LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE
GATHERING and MONOPOLY. The Company's Hasbro Studios develops and produces
television programming for markets around the world. The Hub TV Network is
part of a multi-platform joint venture between Hasbro and Discovery
Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the
Company's deep commitment to corporate social responsibility, including
philanthropy, Hasbro is helping to build a safe and sustainable world for
future generations and to positively impact the lives of millions of children
and families every year. It has been recognized for its efforts by being named
one of the "World's Most Ethical Companies" and is ranked as one of Corporate
Responsibility Magazine's "100 Best Corporate Citizens." Learn more at
www.hasbro.com.

Contact:

Church’s Chicken
Bonnie Warschauer, 770-350-3833
BWarschauer@churchs.com
 
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