Acxiom Appoints Dana Hayes, Jr. as Group VP, Partner Development

  Acxiom Appoints Dana Hayes, Jr. as Group VP, Partner Development

            Key Strategic Roleto DriveBroader Partner Ecosystem

Business Wire

LITTLE ROCK, Ark. -- November 27, 2012

Acxiom®(NASDAQ: ACXM) today announced Dana Hayes, Jr. as group vice president
of partner development. Hayes will lead a new team focused on building
strategic partnerships and distribution relationships to advance data-driven
marketing and advertising globally.

“Today's marketers need smart, connected experiences across all their partners
to drive better results,” said Nada Stirratt, Acxiom’s chief revenue officer.
“When marketers, agencies, publishers, and analytics teams work in concert,
using the best available data, marketing becomes more effective, and customer
experiences become more relevant and engaging. I can think of no one better
than Dana to help us build the partnerships necessary to do this.”

“Acxiom is the gold standard in data, and has trusted relationships with
thousands of marketers around the world. There is a huge opportunity in
working with advertising agencies, online publishers and software providers. I
look forward to creating new value for our clients and partners alike,” said

Hayes has more than 15 years of direct experience in digital media and
marketing. He has held a number of online leadership roles with digitalbrands
and advertising networks for companies such as, Travora Media,
QuadrantONE and Tribune Company. He holds an undergraduate degree from DePauw
University and an MBA from the University of Chicago, Booth School of

About Acxiom

Acxiom is a recognized leader in marketing services and technology that
enables marketers to successfully manage audiences, personalize consumer
experiences and create profitable customer relationships. Our superior
industry-focused, consultative approach combines consumer data and analytics,
databases, data integration and consulting solutions for personalized,
multichannel marketing strategies. Acxiom leverages over 40 years of
experience in data management to deliver high-performance, highly secure,
reliable information management services. Founded in 1969, Acxiom is
headquartered in Little Rock, Arkansas, USA, and serves clients around the
world from locations in the United States, Europe, Asia-Pacific and South
America. For more information about Acxiom, visit

Acxiom is a registered trademark of Acxiom Corporation.


Acxiom Corporate Communications
Ines Gutzmer, 404-434-0237
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