DICE Pits Players in a New Kind of Urban Warfare with the Battlefield 3: Aftermath Digital Expansion Pack

  DICE Pits Players in a New Kind of Urban Warfare with the Battlefield 3:
  Aftermath Digital Expansion Pack

Business Wire

REDWOOD CITY, Calif. -- November 27, 2012

DICE, an Electronic Arts Inc. (NASDAQ: EA) studio, today announced that
Battlefield 3™: Aftermath, the fourth digital expansion pack for Battlefield
3, is now available for all Battlefield 3 Premium members on the PlayStation®3
computer entertainment system. Battlefield 3: Aftermath provides a new brand
of carnage to urban combat delivering four new maps in a vertical and
horizontal setting, depicting a continuing struggle for supremacy and survival
amongst Iran’s post-earthquake devastation. G4TV even said, “DICE continues to
play with Battlefield 3's multiplayer action in creative ways with its
downloadable content releases. Aftermath is shaping up to be the most unique
of the bunch by far.”

In Battlefield 3: Aftermath players can weave through the shattered districts,
streets and cities in three new vehicles including heavily modified troop
transports and a civilian vehicle adapted to deliver deadly force to the
enemy. Battlefield 3: Aftermath also sees the debut of Scavenger mode – an
objective based conquest where players must brave the environment armed with
only one sidearm, as they try to find more powerful weapons in an attempt to
survive with their squad. In addition to this, Battlefield 3: Aftermath
delivers a new deadly and versatile crossbow for more silent kills, ten new
assignments, dog tags, trophies, achievements and more.

Battlefield 3: Aftermath Release Schedule:

                               PlayStation 3   Xbox 360® and PC
Battlefield 3 Premium members   November 27     December 4
Battlefield 3 players           December 11     December 18
                                               

Battlefield 3 has quickly become the fastest selling title in EA’s 20+ year
history selling 17 million units since release and has been lauded by game
critics worldwide for its compelling single player campaign, intense co-op
missions and its world class multiplayer.  Since its debut in June of this
year, Battlefield 3 Premium has surpassed 2 million members worldwide,
delivering five massive, themed digital expansion packs – Battlefield 3: Back
to Karkand, Battlefield 3: Close Quarters, Battlefield 3: Armored Kill,
Battlefield 3: Aftermath and Battlefield 3: End Game hitting March 2013 – all
for $49.99 on the PlayStation® Network, PC at Origin.com or 4000 MS points on
Xbox LIVE® Marketplace. Current Battlefield 3 players who have yet to upgrade
to Battlefield 3 Premium can do so now and automatically receive all the great
content listed above when it becomes available.

For more information onBattlefield 3,please visitwww.battlefield.com, and
for more information on Battlefield 3 Premium be sure to go to
www.battlefield.com/premium. For the latest news onBattlefield please
visithttp://www.facebook.com/battlefieldor follow us on Twitter
atwww.twitter.com/battlefield. Press assets for Battlefield 3 are available
at info.ea.com.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services for
Internet-connected consoles, personal computers, mobile phones, tablets and
social networks. EA has more than 250 million registered players and operates
in 75 countries.

In fiscal 2012, EA posted GAAP net revenue of $4.1 billion. Headquartered in
Redwood City, California, EA is recognized for a portfolio of critically
acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, FIFA
Soccer, Need for Speed™, Battlefield™ and Mass Effect™. More information about
EA is available at http://info.ea.com.

The Sims andNeed for Speed are trademarks of Electronic Arts Inc. Mass Effect
is a trademark of EA International (Studio and Publishing) Ltd. Battlefield
and Battlefield 3 are trademarks of EA Digital Illusions CE AB. John Madden,
NFL and FIFA are the property of their respective owners and used with
permission. PlayStation is a registered trademark of Sony Computer
Entertainment Inc. Xbox, Xbox 360 and Xbox LIVE are trademarks of the
Microsoft group of companies and used with permission. All other trademarks
are the property of their respective owners.

Contact:

EA Games Label
Jino Talens, 650-628-9111
PR Manager
jtalens@ea.com
Devin Bennett, 212-672-0716
PR Manager
devinb@ea.com
Peter Nguyen, 650-628-3607
PR Director
pnguyen@ea.com
Tammy Levine, 650-628-7223
VP of PR
tlevine@ea.com