Citi Innovation Lab and SapientNitro Honored at National Infocomm Awards in Singapore for Next-Generation Banking Experience

  Citi Innovation Lab and SapientNitro Honored at National Infocomm Awards in
  Singapore for Next-Generation Banking Experience

    -- Gesture-based interactions and data-based working capital solutions
         transform the way Citi engages with institutional clients --

Business Wire

SINGAPORE -- November 27, 2012

SapientNitro, part of Sapient® (NASDAQ: SAPE), is proud to announce that Citi
Interactive Solutions, an interactive wall experience created by Citi
Innovation Lab in collaboration with SapientNitro has won the prestigious
National Infocomm Award (NIA) 2012 in Singapore in the “Most Innovative Use of
Infocomm Technology (Private Sector - General)” category.

Rapid prototyping in a highly agile environment gives SapientNitro the
flexibility and speed to brin ...

Rapid prototyping in a highly agile environment gives SapientNitro the
flexibility and speed to bring to market solutions for Citi Innovation Lab.
(Photo: Business Wire)

Citi Interactive Solutions is a real-time, gesture-based 3x3 (3 rows x 3
columns) digital wall experience that transforms the way that Citi interacts
with treasurers and financial controllers. Built-in functionality allows
Citi’s solution experts to respond to client inquiries, provide visual
snapshots of portfolios, run real-time benchmarking analyses using data, as
well as instantaneously create highly complex, scenario-based working capital
solutions tailored to clients -- all presented in a user friendly, visually
immersive way. Through rich, interactive data visualization based storytelling
and an experiential approach, Citi Interactive Solutions engages and
establishes an impactful connection with end users.

The innovation exemplifies SapientNitro’s connected capability that brings
together creativity, technology, and strategic insights to redefine how
companies and brands connect to their changing customers.

“SapientNitro has a long-standing and successful partnership with Citi
Innovation Lab, dating back to the early days of our establishment,” said
Keng-Mun Lee, Head, Citi Innovation Lab Singapore. “Their team brings
game-changing ideas to the table and, combined with the skills and expertise
to realize them, supports us to realize our vision of creating the customer
interaction of the future.”

Citi Interactive Solutions was first deployed at Citi’s inaugural Client
Experience Center for institutional clients in Singapore in 2011, followed by
similar venues in Hong Kong and Dublin, and soon, Mumbai and Miami.

Commenting on the award, Christian Oversohl, Senior VP and APAC Lead for
SapientNitro,  said,  “Being recognized as the partner that helped create such
award-winning solution further energizes us as we continually push the
boundaries of storytelling for brands. Citi Interactive Solutions represents
the best of experience innovation in the transaction banking space and
positions Citi as a clear leader in next-generation banking. By combining
creativity and technology in inventive ways, we’ve developed not only a
solution to the complex needs of Citi’s corporate clients, but an interactive
storytelling platform that forms deeper connections between Citi’s solution
experts and their clients. We are thrilled about our ongoing relationship with
Citi Innovation Lab and excited for what’s next.”

Sapient has a 20-year relationship with Citi in Asia-Pacific and North America
and has served multiple businesses under the Citi umbrella with banking
solutions that extend from web and mobile to in-branch.

About The National Infocomm Awards

Jointly organised by the Infocomm Development Authority of Singapore (IDA) and
the Singapore infocomm Technology Federation (SiTF), the National Infocomm
Awards (NIA) is Singapore's highest accolade for infocomm innovation. Started
in 2002, this biennial series of national-level awards recognises
organisations and companies in Singapore, which have exemplified the spirit of
innovation, in their development of new infocomm products and services, or
their use of infocomm technology to achieve excellence. This is the sixth year
that IDA and SiTF have organised the Awards. A full list of winners can be
found at:

About SapientNitro

SapientNitro^SM, part of Sapient®, is an integrated marketing and technology
services firm. We create and engineer highly relevant experiences that
accelerate business growth and fuel brand advocacy for our clients. By
combining multi-channel marketing, multi-channel commerce, and the technology
that binds them, we influence customer behavior across the spectrum of
content, communication and commerce channels, resulting in deeper, more
meaningful relationships between customers and brands. SapientNitro services
global leaders such as Chrysler, Citi, The Coca-Cola Company, Lufthansa,
Target and Vodafone through our operations in North America, Europe, and
Asia-Pacific. For more information, visit www.sapientnitro.comor follow us on
Twitter @sapientnitro.

Sapient is a registered service mark of Sapient Corporation

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Neha Pathak, +91. 124. 6724838
David LaBar, +1 646-478-9846
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