Samsung Medison Showcases New Medical Equipment and Technology with Samsung Electronics at RSNA 2012

 Samsung Medison Showcases New Medical Equipment and Technology with Samsung
                           Electronics at RSNA 2012

Presenting the biggest booth ever since joining the conference, Samsung
Medison displays its medical device brand "GEO" with Samsung Electronics and
premium product lines at the RSNA 2012. Samsung now drives its medical
equipment business in full gear and advances into the US radiology market.

PR Newswire

CHICAGO, Nov. 26, 2012

CHICAGO, Nov.26,2012 /PRNewswire/ --Samsung Medison, a leading global
medical devices company, announced that it participated the "RSNA
(Radiological Society of North America) 2012", held in McCormick Place,
Chicago from November 25^th to 30^th, in the biggest scale thus far. This is
the first show in the U.S. highlighting a full line up of medical devices
together with Samsung Electronics Co., Ltd., which is a testament to the
company's investment in the radiology market with the goal to further expand
its business worldwide.

(Photo: )

Attendees will have an opportunity to learn more about Samsung's medical
device brand, GEO, which is Greek for earth, and included in the model names
to demonstrate the company's commitment to global health through innovative
medical devices. The GEO brand includes the XGEO for digital radiography, UGEO
for ultrasound diagnostic system and LABGEO for in-vitro diagnostics.

The UGEO exhibit highlights ultrasound systems including premium lines that
are soon to be released in the market. Samsung promotes its solidification of
premium lines at this RSNA in order to increase its brand awareness in the
radiology market after mainly targeting OB/GYN with high-end and mid-range
ultrasound systems. Samsung Medison introduced the upgraded Accuvix A30, which
features the *Single Crystal Transducer optimized for radiology.

At the New Technology exhibit, attendees will learn about the latest
diagnostic imaging devices and the company's vision for the medical device
industry. These products are designed for doctors to make more accurate and
easier diagnoses through realistic imaging. In addition, customers will
appreciate the innovative and superior design.

"Our vision is to grow our business worldwide by entering the radiology market
in the U.S. with our high-quality products," stated Sang Won Bang, CEO of
Samsung Medison and head of the Samsung Electronics Health & Medical Equipment
Team. "Samsung will continue to put effort in developing innovative products
that offer convenience to both doctors and patients in diverse diagnostic

*The Single Crystal probe provides a wide bandwidth which allows the user to
utilize wider range of frequency that grants a better resolution along with

About Samsung Medison

Samsung Medison is a leading global medical devices company. Founded in 1985,
the company now sells cutting-edge medical devices including diagnostic
ultrasound, digital X-ray and blood analyzer, in 110 countries around the
world. The company has attracted global attention in the medical field with
its R&D capabilities and advanced technologies. In 2011, Samsung Medison
became an affiliate company of Samsung Electronics, integrating world's best
IT, image processing, semiconductor and communication technologies into
medical devices.  For more information, please visit

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. creates more possibilities for more people, in
more countries, than any other technology company. Samsung has become the
global leader in consumer electronics and their components by bringing
relentless innovation to a product portfolio that includes televisions,
smartphones, personal computers, printers, cameras, refrigerators and memory
chips. To discover more, please visit


Sangwhui (Steve) Won
MCI Part Manager, Marketing Group, Strategic Marketing Team
Tel: + 82-2-2194-1260
Mobile: +82-10-8747-1703

Doug Kim
MCI Part Associate, Marketing Group, Strategic Marketing Team
Tel: +82-2-2194-1164
Mobile: +82-10-8865-7053

SOURCE Samsung Medison

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