Walmart's Talking Holiday Toys Survey Reveals That Kids Will Do Almost Anything for Their Holiday Toys...Except Eat Spinach

    Walmart's Talking Holiday Toys Survey Reveals That Kids Will Do Almost
             Anything for Their Holiday Toys...Except Eat Spinach

Survey Finds Parents Choose Holiday Toy Destination Based on Low Prices

PR Newswire

BENTONVILLE, Ark., Nov. 27, 2012

BENTONVILLE, Ark., Nov. 27, 2012 /PRNewswire/ -- Kids are willing to do almost
anything to get the toys they want for Christmas according to Walmart's
Talking Holiday Toys Survey, which found that 68 percentof kids said they
would clean their rooms daily for a year, while 84 percentwould work hard and
give up playtime. But every child has limits; only 23 percentof kids would
eat spinach for a year to get their holiday toys. The Walmart-commissioned
survey also found that mom and dad favor educational toys and are focused on

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"The survey reflects what we are seeing in our stores. Parents are intent on
fulfilling their kids' holiday toy wish lists and at the same time, are
looking for the most affordable options," said Laura Phillips, senior vice
president of toys, seasonal and celebrations, Walmart U.S. "As the largest
seller of toys in the U.S. we have a unique ability to leverage our size and
scale in a way that meets those needs and helps parents deliver a Christmas to

Walmart's Talking Holiday Toys Survey, which polled 1,009 children between the
ages of 3 – 11 and their parents, also discovered:

  oNaughty or nice? Kids who've had a few time outs this year are in luck.
    While the majority of kids think their behavior impacts the amount of
    holiday toys they get, 78 percentof parents plan to buy the same amount
    of toys for their children regardless of how naughty or nice they've been
    throughout the year.

  oWish list toys – parents and kids disagree: The top toy gifts parents want
    to give their kids this Christmas are "toys that teach;" however, the top
    toys on kids' wish lists are dolls and action figures.

    "We have seen that educational toys – including kids' tablets – are one of
    the most popular categories this year," shared Phillips. "To meet this
    demand, we have significantly increased the quantity of educational
    tablets in our stores and are adding new products throughout the season.
    This is just one example of how we've worked closely with our suppliers to
    help ensure we have the toys both kids and parents want."

  oThose sneaky kids: Parents are in the dark when it comes to knowing
    whether or not their kids find their gifts ahead of Christmas. Nearly
    twice as many kids as their parents say they found their gifts before the
    big morning (23 percentvs. 14 percent). The top hiding place? The

  oNagging works. Asked about the most persuasive technique their child uses
    to get the toy he/she wants for Christmas, the top response for parents is
    their child asking them repeatedly for the gift. Similarly, when kids are
    asked what they think is the best way to ensure that they get the toy they
    want for Christmas, the most popular response was to keep telling Mom or
    Dad over and over and over again.

  oThe toy store parents are looking for: Price is the most popular factor
    among parents for determining the type of store to shop at for Christmas
    toys. Walmart is committed to offering low prices and currently has
    hundreds of toy rollbacks in store and online. also features
    an expanded assortment of the hottest toys plus free shipping options that
    help customers save even more. Thousands of toys are eligible for free
    shipping to home on qualifying toy purchases of $45 or more, or free
    shipping to any Walmart store across the US.

    In addition, as part of Walmart's Toyland Tuesday toy rollback program,
    where Walmart has been rolling back prices on toys every Tuesday beginning
    in October, the retailer is offering parents the opportunity to vote on
    their toy savings. On Nov. 29 and Dec. 6 parents can choose between two
    toys to go on rollback the following Tuesday.

For more on Walmart's Talking Holiday Toys Survey, please visit 

Survey Methodology
The "Walmart Talking Holiday Toys Survey" was conducted by GfK Public Affairs
& Corporate Communications utilizing GfK's KnowledgePanel. The survey polled
1,009 children between the ages of 3-11 and each child's parent in September

About Walmart
Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save money and
live better – anytime and anywhere – in retail stores, online, and through
their mobile devices. Each week, more than 200 million customers and members
visit our 10,400 stores under 69 banners in 27 countries and e-commerce
websites in 10 countries. With fiscal year 2012 sales of approximately $444
billion, Walmart employs more than 2.2 million associates worldwide. Walmart
continues to be a leader in sustainability, corporate philanthropy and
employment opportunity. Additional information about Walmart can be found by
visiting, on Facebook at on Twitter at Online merchandise sales are available at

SOURCE Walmart

Contact: Walmart Media Relations, +1-800-331-0085,
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