Canadian Oil Sands Limited Launches $3 Million Community

Canadian Oil Sands Limited Launches $3 Million Community Investment
Initiative 
St. Rita School Hosts Official Launch of Math Minds with the help of
Olympians 
CALGARY, ALBERTA -- (Marketwire) -- 11/27/12 -- Canadian Oil Sands
Limited (COS) (TSX:COS) (OTCQX:COSWF) is launching a multi-year
community investment initiative today called Math Minds, along with
partners University of Calgary, Calgary Catholic School District,
Calgary Public Library, Boys and Girls Club of Calgary and JUMP Math.
To demonstrate that math is not only a critical life skill but also
enjoyable, the launch at St. Rita School will have Olympians and
students take part in a fun challenge which showcases a series of
math-focused questions and answers.  
The overall objectives of Math Minds are to strengthen numeracy among
students in kindergarten to Grade Six, and to help establish Calgary
as a centre of excellence in math education. By creating a teachers'
network focused on math and sharing the most recent research on
elementary math instruction and student learning, Math Minds strives
to deepen teachers' own understanding of math and math instruction.
For students, numeracy is essential for future success in careers
such as science and engineering. These disciplines drive innovation
and technology development, which are critical to the Canadian
economy.  
"In order for Canada to remain globally competitive, it is imperative
that our society place high importance on early math literacy," says
Marcel Coutu, President and Chief Executive Officer, Canadian Oil
Sands Limited. "COS is excited to champion Math Minds and empower
children by becoming math literate through a long-term,
collaborative, foundation-building approach."  
Math Minds, driven by COS and its key partners, is a unique
partnership that strives to make a collective and innovative impact
on math education. "Nurturing competence isn't particular to math;
ability in any academic area has been linked to starting young,
having access to good teaching, and engaging in appropriate practice
from the beginning," says Dr. Brent Davis, professor and
Distinguished Research Chair in Mathematics Education at the
University of Calgary. "Confidence does seem to be more specific to
math, given the widespread fears and dislikes of the disc
ipline in
our society. And while it's possible for attitudes and opinions about
math to change dramatically across our lives, there's abundant
evidence that, for most, beliefs about and confidence with
mathematics are pretty much solidified by the end of elementary
school. That's why this unique partnership is so important. We need
to take steps to make sure that our students feel confident in their
abilities from the start." 
Hayley Wickenheiser, three-time Olympic gold medalist in women's
hockey, Canadian gymnast Kyle Shewfelt, gold medalist at the 2004
Summer Olympic Games, and Beckie Scott, gold medal-winner at the 2002
Winter Games in cross-country skiing are participating in the event
launch to validate the importance of math in everything we do.  
"Math is not only important in school, but it is also required in
every aspect of our lives," said three-time Olympic gold medalist,
Hayley Wickenheiser. "Math has been critical in my hockey career as
it is a sport of science, ranging from shooting angles to statistics
and ice time ratios. Without math skills, my hockey career would not
be as successful."  
For further information please visit Math Minds at: 
 http://www.cdnoilsands.com/sustainability/COS-Community-Investment/E
ducation/Math-Minds
Contacts:
Brookline Public Relations, Inc.
Jessica Moran
Office: 403 538 5641 ext. 108
Cell: 403 629 7311
jmoran@brooklinepr.com 
Brookline Public Relations, Inc.
Sophie Pilon
Office: 403 538 5641 ext. 110
Cell: 403 815 7340
spilon@brooklinepr.com