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Two-time Olympic gold medalist inspires health and wellness


Bionaire and the AER1 Filter Series partner with Catriona Le May Doan to promote indoor air quality and general wellness this winter

TORONTO, Nov. 27, 2012 /CNW/ - In an effort to promote overall health and wellness this season, Bionaire aer1 filter series has joined forces with two-time Olympic gold medalist Catriona Le May Doan. Catriona will work with aer1 to educate Canadians on how to stay healthy when the weather gets cold outside, including the importance of good indoor air quality.

"As an Olympian who competed in cold conditions, I know the importance of staying healthy during winter. It can be a definite challenge in a climate like Canada's," says Catriona. "I'm also a mother and a pet owner. When the windows are closed to keep out chilly weather, the family pet still sheds and dust still builds up. That's why I use Bionaire aer1 filtration systems in my home."

"Catriona is a natural fit to help us promote winter wellness and the importance of good indoor air quality to Canadians," said Jamie Libregts, Senior Marketing Manager at Jarden Consumer Solutions. "She's a world-class athlete who can certainly relate to maintaining respiratory health in extreme winter conditions, but is also a mother who means business when it comes to the health of her family."

A survey conducted by aer1 revealed that 65 per cent of Canadians who suffer from seasonal illness and allergies are most likely to feel symptoms in winter: it's not surprising that 79 per cent of the population also say they're concerned about air-borne pathogens and illness.

Boasting true high-efficiency particular air filtration (HEPA) and antimicrobial qualities to prevent the growth of fungi, bacteria and viruses, the Bionaire aer1 filter series, available at WalMart, can be an invaluable tool when it comes to warding off seasonal sickness.  Yet, many Canadians underestimate the positive effects air purifiers can have on indoor air quality and overall health. The aer1 ready™ Bionaire® Air Purifiers can help prevent the spread of seasonal viruses such as the flu and the common cold, as well as particulates such as pet dander and dust.

The aer1 survey also revealed that 46 per cent of Canadians falsely believe the worst indoor air quality is in the office and were unaware that the air inside a home is twice as polluted as the air outside.

Regardless, whether your goal is to trap pet dander or reduce household odors, Bionaire aer1's customized air filters offer simple, colour-coded solutions that positively impact overall air quality and health.

For more information, please visit www.walmart.ca or www.bionairecanada.com.

About Jarden Corporation Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 100 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden ranks #371 on the Fortune 500 and has over 23,000 employees worldwide. For in-depth information about Jarden, please visit www.jarden.com.

For product samples, high-res images, or to arrange an interview with a spokesperson, please contact:

Brittany Zies, Cohn & Wolfe brittany.zies@cohnwolfe.ca 416-924-5700 ext. 4089

Sarah Balta, Cohn & Wolfe sarah.balta@cohnwolfe.ca 416-924-5700 ext. 4094

SOURCE: aer1 System

To view this news release in HTML formatting, please use the following URL: http://www.newswire.ca/en/releases/archive/November2012/27/c3916.html

CO: aer1 System ST: Ontario NI: HEA HEA ECOSURV

-0- Nov/27/2012 17:45 GMT

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