The Jersey Shore's Ronnie Magro Partners With Electus and Hatch Labs to Launch BroDown

The Jersey Shore's Ronnie Magro Partners With Electus and Hatch Labs to Launch
                                   BroDown

PR Newswire

NEW YORK, Nov. 27, 2012

NEW YORK, Nov. 27, 2012 /PRNewswire/ --MTV's Jersey Shore cast member, Ronnie
Ortiz-Magro, announced the release of his BroDown app, a fun and
Ronnie-approved way to exercise and motivate friends to stay in shape.

This new app allows users to challenge their friends and others around the
world to see who can do the most continuous push-ups. The more users win, the
higher up on the leader board they climb and the stronger they become.
Eventually users can climb up to "Meatball", "GTL Bro", "Gorilla", and "Team
Ronnie" status, all of which are popular Jersey Shore lines.

Through the app users can record themselves doing as many consecutive push-ups
as they can and keep track of their progress. Users can also share this app
through Facebook and Twitter to challenge their friends.

"Fitness is important to me and I wanted to be a part of something that really
motivates people," said Ronnie. "When I partnered with the tech team behind
BroDown, I knew it was the right fit. I'm challenging everyone to download the
app, get stronger, get your friends and family involved and show the world how
many push-ups you can actually do."

Not only can users compete against friends and "Ronnie's Crew", but they can
access Ronnie's Shore Store to boost their swag. This app is available on
iTunes today.

"It's a great way to show everyone that you're a real Gorilla and check out
the competitions."

The BroDown app can be purchased on iTunes and is also available at
www.brodown.com for $0.99.

About Hatch Labs

Hatch Labs is a technology sandbox building mobile startups. With the
investment and resources from IAC and Xtreme Labs, Hatch start-up teams
rapidly prototype new applications and services to best serve the evolving
world of mobile. Hatch Labs companies leverage the vast network of IAC, which
includes Ask.com, Dictionary.com, CityGrid Media, Match.com, and others, and
Xtreme Labs whose client list includes household name brands such as CBS
Sports, Evite, Groupon, NBA, and Polaroid. Visit our hatchlings at
http://www.hatchlabs.com.

About Electus

Electus is the first integrated multimedia entertainment studio to unite
producers, creators, advertisers and distributors under one roof and produce
all forms of content for distribution across a variety of platforms around the
world. Headed by Ben Silverman in partnership with IAC [NASDAQ: IACI], the
company connects advertisers, distributors and content creators early on in
the development process, enabling marketers and advertisers to be a true
partner in campaigns and content creation. Electus International, the global
distribution arm of Electus, is responsible for all international sales and
distribution for Electus' programming and its studio partners as well as
programs and formats from other well-known 3rd party providers. For more
information on Electus, visit www.electus.com.

Media contact:

Justine Sacco
(212) 314-7326
Justine.sacco@iac.com



SOURCE Electus; Hatch Labs

Website: http://www.brodown.com
 
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