Sterling Insurance Announces Sterling Critical Condition Product

       Sterling Insurance Announces Sterling Critical Condition Product

PR Newswire

BELLINGHAM, Wash., Nov. 27, 2012

BELLINGHAM, Wash., Nov. 27, 2012 /PRNewswire/ --Sterling Insurance announces
the launch of Sterling Critical Condition, underwritten by Sterling Life
Insurance Company, an insurance plan that pays a lump-sum dollar amount
directly to the insured upon diagnosis of a covered condition. The plan covers
up to 11 critical illnesses: cancer, stroke, heart attack, paralysis, loss of
sight, loss of speech, deafness, benign brain tumor, major organ transplant,
severe burns, and kidney failure.

With up to 24 different options, there is a plan that fits most needs and
budgets. The product offers 3 types of lump-sum coverage plans: cancer only,
critical condition only and combination cancer and critical condition. Plans
are offered in most U.S. states from Sterling insurance agents.

Sterling Critical Condition was developed to help pay for out-of-pocket
expenses typically not covered by major medical plans. Upon diagnosis or
treatment for a covered condition, the policy pays a lump sum directly to the
insured. The benefits can be used however is most beneficial, such as making
mortgage payments, replacing lost income from work, and helping with
co-payments and deductibles. All of this helps ease the financial burden of a
critical illness and allows the insured to focus on recovery.

"Major medical insurance does not cover all expenses incurred when a person
has cancer or a critical illness," said Gerald Riley, Vice President of
Product Development of Sterling Insurance. "Often there are indirect costs
like loss of income due to missed work, travel expenses, childcare expenses or
payments for experimental or alternative treatments. Sterling's Critical
Condition plan is specifically designed to pay for such expenses, above and
beyond what is covered by a major medical plan."

To speak to a Sterling representative or for more information, call
1-888-301-2748 (TTY line: 711) or visit

About Sterling

Sterling Insurance, established in 1958, is licensed in 50 states, plus
Washington, D.C., and has sales offices across the country. Sterling
Insurance is a division ofWindsor Health Group (WHG) which also
includesWindsor Health Plan. The companyhas executive officesin Atlanta,
GAwith operational centers in Nashville, TN and Bellingham,WA. Windsor
Health Group is a subsidiary of Munich Health North America, Inc.

Carrie Bibb, Product Manager

SOURCE Sterling Insurance

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