Experian introduces TrueTraceSM, the most powerful skip-tracing offering for credit grantors and third-party debt collectors

 Experian introduces TrueTraceSM, the most powerful skip-tracing offering for
       credit grantors and third-party debt collectors available today

New and unique data sources, combined with streamlined search options, make
this the premier product for debt recovery efforts

PR Newswire

COSTA MESA, Calif., Nov. 27, 2012

COSTA MESA, Calif., Nov. 27, 2012 /PRNewswire/ -- Experian^®, the leading
global information services company, today announced TrueTrace^SM, the latest
addition to Experian's debt collection product suite, which provides
best-in-class skip-tracing capabilities across industries.

Experian's TrueTrace ^ enhances debt recovery efforts with its unique
combination of skip tracing data, consumer credit data and several types of
alternative data, including exclusive data sources. This product not only
accesses Experian's address and phone number files from its core consumer
credit database of 220 million consumers and 140 million households, but also
leverages skip tracing data from Experian's marketing database of more than
250 million consumers and more than 140 million households. Additionally,
TrueTrace provides access to 100 million wireless phone numbers and additional
contact data for thin-file and underbanked customers.

"This new product is a vital resource in debt recovery and provides our
clients with the tools they need to locate past-due customers more quickly and
easily," said Trevor Carone, vice president, portfolio and collections
solutions, Experian. "Experian is continually investing in our capabilities
to help our clients operate their businesses more efficiently and
effectively. With increasing margin pressures in the market, TrueTrace was
designed to access the most up-to-date, comprehensive and accurate contact
data to streamline skip-tracing efforts."

TrueTrace can successfully help debt collection efforts with the following
beneficial features:

  oIncreased access to right party contact through enhanced coverage — higher
    hit rates by 10 percent*
  oUnique data sources including payday lender and RentBureau data
  oSeamless linkage with FirstSweep^SM, a comprehensive debt collection
    filtering product, that allows clients to designate accounts that require
    special handling (bankruptcy, deceased, litigious consumer scrubbing and
    more) and reduce regulatory risk
  oFlexible file formatting to conform to a variety of system requirements
    and streamlined search options for address, phone and wireless phone with
    the top results rank-ordered for prioritization

To learn more about TrueTrace, as well as Experian's other debt recovery
products, visit http://www.experian.com/business-services/debt-recovery.html.

About Experian
Experian is the leading global information services company, providing data
and analytical tools to clients around the world. The Group helps businesses
to manage credit risk, prevent fraud, target marketing offers and automate
decision making. Experian also helps individuals to check their credit report
and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a
constituent of the FTSE 100 index. Total revenue for the year ended 31 March
2012 was US$4.5 billion. Experian employs approximately 17,000 people in 44
countries and has its corporate headquarters in Dublin, Ireland, with
operational headquarters in Nottingham, UK; California, US; and Sao Paulo,

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered
trademarks of Experian Information Solutions, Inc. Other product and company
names mentioned herein are the property of their respective owners.

*During internal testing, Experian's new data sources show a minimum 10
percent lift in unique hits.


Kristine Snyder
Experian Public Relations
1 714 830 5192

SOURCE Experian

Website: http://www.experian.com
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