SDL to Present Mobile Customer Experience at Gilbane Conference
NEW YORK, Nov. 26, 2012
NEW YORK, Nov. 26, 2012 /PRNewswire/ --
SDL (LSE: SDL), the leading provider of Global Information Management
today announced that Ian Truscott, SDL's vice president of product
present at the industry leading Gilbane Conference on Thursday,
WHAT: Truscott's session, titled Why Do You Need Mobile Now & How do You
Justify It? will provide actionable advice on how to build a
sustainable mobile strategy, as well as provide insight on effective
ways to measure a company's mobile success.
Now that more than half of Americans own a smartphone, the importance
of the mobile channel is indisputable. SDL is focused on helping
companies create compelling customer journeys that are relevant and
engaging across all geographies and channels.
oAs the popularity of mobile devices continues to rise, companies
will soon find the majority of their customers are looking to
interact on this channel.
oIn order to create a compelling customer journey, companies must be
WHY: present on all the channels on which their customers are
oAttendees will walk away with best practices on how to build a
customer experience on the mobile channel, including advice on
where to start and tips and tricks for measuring results.
Ian Truscott, vice president of product marketing for SDL and former
Gilbane analyst, is an experienced and passionate advocate of web
engagement, web experience, content management and digital marketing.
He has spent more than a decade working in the content management
software industry and has taken various enterprise software solutions
to market, including supply chain optimization, enterprise integration
WHO: and content management solutions.
Ian will be joined on the panel by Avery Cohen, Principal at Metrist
Partners. The panel will be moderated by Cathy McKnight, Partner &
Principal Analyst at Digital Clarity Group.
WHEN: Thursday, November 29, 2012 from 8:30 – 9:30 a.m.
InterContinental Boston Waterfront
WHERE: 510 Atlantic Avenue
Boston, MA 02210
SDL is the leader in Global Information Management. Global Information
Management enables companies to engage with their customers throughout the
customer journey –from brand awareness, to sales and after-sales support– and
across languages, cultures and channels.
SDL's best-of-breed Web Content Management, eCommerce, Structured Content and
Language Technologies, combined with its Language Services drive down the cost
of content creation, management, translation and publishing. SDL solutions
increase conversion ratios and customer satisfaction through targeted
information across all customer touch points.
Global industry leaders who rely on SDL include ABN-Amro, Bosch, Canon, CNH,
FICO, GlaxoSmithKline, Hewlett-Packard, KLM, Microsoft, NetApp, Philips, SAP
and Sony. SDL has over 1500 enterprise customers, has deployed over 170,000
software licenses and provides access to on-demand portals for 10 million
customers per month. It has a global infrastructure of more than 60 offices in
35 countries. For more information, visit www.sdl.com
GolinHarris for SDL
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