Aristocrat Enters Social Gaming

Aristocrat Enters Social Gaming 
SYDNEY, AUSTRALIA -- (Marketwire) -- 11/26/12 --  Aristocrat Leisure
Ltd announced an agreement today to acquire Product Madness, Inc., a
leader in the fast growing online social casino market. Product
Madness is amongst the top five operators in the social casino slot
genre on Facebook, with more than 500,000 daily active users and 3.5
million monthly active users(1).  
Product Madness has been focused on Facebook applications since its
inception in 2007, and has grown to become a leader today in the
online social casino space. Product Madness is the publisher of
numerous successful Facebook games, and has offices in San Francisco
and London with more than 20 employees.  
The acquisition will strengthen Aristocrat's online gaming presence
by bringing the company a top tier social casino operator and a best
of breed social gaming platform.  
CEO and Managing Director, Jamie Odell, said Aristocrat will be able
to offer its casino customers new and innovative forms of content
through a robust social gaming platform, while also gaining a
strategic foothold in the social casino market. 
"The Product Madness platform will allow our customers to
meaningfully enhance that player experience. 
"Together with our recently announced acquisition of an internet
gaming system and remote game server, Aristocrat is making strategic
and measured investments that position us for a future in which
online channels will be key to our growth," Mr. Odell added. 
Aristocrat has acquired the entire Product Madness business,
including management and staff. Product Madness co-founders, Lior
Shiff and Jose Brotons, will continue to lead the business, and are
excited to bring their robust platform technology together with
Aristocrat's award winning game content in order to drive combined
growth in the social gaming segment.  
"Joining the Aristocrat team is a significant milestone for us. The
combination of Aristocrat's game library with our powerful social
technologies and know-how will allow us to create an exciting player
experience with extensive reach, pushing our collective presence and
traction in the online social gaming market to a whole new level,"
the co-founders said. 
Aristocrat Leisure Limited (ASX: ALL) is a leading global provider of
solutions. The Company is licensed by more than 200 regulators
and its products and services are available in over 90 countries
around the world. Aristocrat offers a diverse range of products and
services including electronic gaming machines, interactive video
terminal systems and casino management systems. For further
information visit the company's website at 
(1) Source: 
Media enquiries: 
Kristene Reynolds 
GM/Corporate Affairs
Tel: +61 421 052 265 
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