New Visa Consumer Authentication Service Combats eCommerce Fraud

Visa information product provides powerful online fraud detection while 
minimizing friction for eCommerce transactions 
SAN FRANCISCO, Nov. 26, 2012 /CNW/ - Visa Inc. (NYSE: V) today announced a new 
solution in its information products line up to help issuers reduce the risk 
of eCommerce fraud using real-time, risk-based transaction analysis. Called 
the Visa Consumer Authentication Service, the solution is designed to 
seamlessly support an issuer's Three Domain Secure (3-D Secure) program such 
as Verified by Visa and is available in all Visa Inc. markets immediately. 
Visa Consumer Authentication Service authenticates the consumer prior to the 
authorization process, adding a powerful layer of protection against fraud. As 
the consumer begins the online checkout process, the solution performs a 
real-time risk assessment of the transaction based on numerous inputs 
including device and transaction information and historical spending patterns. 
The result is that issuers can complete lower risk eCommerce transactions 
without requiring consumers to go through the extra step of entering their 
passwords or other verification. The solution minimizes disruption and 
abandonment at the point of purchase, while also helping issuers and merchants 
reduce fraud losses. 
"As more Canadians head online during the busy holiday shopping season, Visa 
is adding an extra layer of security to online transactions with the launch of 
Visa Consumer Authentication Service," Shirley Matthew, head of product 
platforms, Visa Canada. "Visa's network intelligence is at the centre of this 
solution, helping us deliver security benefits to consumers, merchants and our 
financial institution clients. For consumers, the Verified by Visa 
authentication experience will be streamlined, since only the riskiest 
transactions are prompted for verification." 
Visa Consumer Authentication Service is a hosted access control server that 
provides issuers with the following capabilities: 
Sophisticated risk-based authentication. Visa Consumer Authentication 
Service's risk-scoring model takes into account enhanced inputs, including 
critical information about the device, transaction information and spending 
profiles. This data will enhance issuers' decision-making ability to identify 
potential fraud and prompt for verification only when necessary. 
Dynamic methods of authentication. Visa Consumer Authentication Service 
supports a wide range of account holder authentication methods. This means 
higher-risk transactions may be verified by the issuer in a variety of ways 
including more secure, dynamic methods such as one-time passwords or hardware 
tokens. 
Support for mobile. Visa Consumer Authentication Service can be integrated to 
function through a range of devices including mobile phones and tablets, to 
ensure consumers have a secure, efficient and reliable payment experience when 
shopping through another channel beyond the PC. 
Rules for strategy refinement. Visa Consumer Authentication Service provides 
issuers with the tools to write additional rules to further refine risk 
decisioning capabilities. 
To learn more about Visa Consumer Authentication Service or to sign up, 
issuers should contact their Account Executive. 
About Visa 
Visa is a global payments technology company that connects consumers, 
businesses, financial institutions and governments in more than 200 countries 
and territories to fast, secure and reliable electronic payments. We operate 
one of the world's most advanced processing networks—VisaNet—that is 
capable of handling more than 24,000 transaction messages a second, with fraud 
protection for consumers and guaranteed payment for merchants. Visa is not a 
bank and does not issue cards, extend credit or set rates and fees for 
consumers.Visa's innovations, however, enable its financial institution 
customers to offer consumers more choices: pay now with debit, ahead of time 
with prepaid or later with credit products. For more information, visit 
www.corporate.visa.com. 
Sofia Mata-Leclerc Visa Inc. Tel: +1 650 432 2990 E-mail:globalmedia@visa.com 
Carla Hindman Visa Canada Tel: +1 416 860 8869 Email:chindman@visa.com   
SOURCE: VISA Canada Corporation 
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CO: VISA Canada Corporation
ST: California
NI: ECOM NP  
-0- Nov/26/2012 17:00 GMT