Pure Success for VELOCITY World Media After Launching PureSystems™ and IBM
Mobile Via Back-to-Back Nationwide Satellite Broadcasts
- Continued Online and Mobile Viewing to Reach 25,000 Viewers by End of
NEW YORK, Nov. 26, 2012
NEW YORK, Nov. 26, 2012 /PRNewswire/ --VELOCITY World Media^®, the largest
global, private experiential television network, partnered with IBM in October
to launch the company's new PureSystems™ and IBM Mobile products and is still
creating buzz by leveraging VELOCITY's DownStream^® post-broadcast marketing
platform. DownStream is using the launch event to create an echo effect and
drive business development with on-demand, plug-and-play content translated
into eight languages for online and mobile viewers.
(Logo: http://photos.prnewswire.com/prnh/20111003/NE79744LOGO )
"What we're doing for IBM through our DownStream platform is echoing the
excitement of the PureSystems and IBM Mobile launches by creating compelling
online and mobile content that virtually brings viewers into the room for a
historic event," said Philip Elias, president and CEO of VELOCITY World
Media. "Everything we do is focused on accelerating and maximizing ROI for
our clients. We ask ourselves from the beginning, and every step of the way,
how can we optimize the content we're creating for business development? Not
just for a day or a week, but for the next quarter and the next year."
VELOCITY and IBM launched PureSystems with a hybrid event featuring 330
in-house audience members and a High-Definition television broadcast via
satellite to nine other venues, for a total of 4,000 high-value guests.
Hosted by former Today and CBS Morning News anchor Faith Daniels, the
interactive event was presented live from the Boston Back Bay Event Center and
featured VELOCITY's exclusive MindShare^® polling system, which enables
viewers from coast-to-coast to participate by answering questions during the
The following day, IBM Mobile was introduced to another audience live via
smartphones, tablets, laptops and PCs with a broadcast hosted by Emmy^®
Award-winner "Chic Geek" Katie Linendoll from VELOCITY'S HD Studios at
Manhattan Center. This nationwide audience also had an opportunity to weigh
in via MindShare polling. With the addition of DownStream viewers, the
PureSystems and IBM Mobile launch events will reach a highly targeted global
audience of 25,000 key decision-makers by the end of November.
"This was a massive undertaking, spanning various IBM business units, multiple
agencies, and it was seamless in the execution," said Matt Berry, director of
IBM WebSphere and mobile demand generation. "Thanks to everyone for all of
the hard work that went into making these broadcasts the best we've ever done
VELOCITY World Media specializes in producing experiential television
programming presented live via EchoStar satellite for invitation-only
audiences at VELOCITY HD Digital Suites located in private clubs, restaurants
and hotels in the top 200 markets across the world. In addition to producing
cutting-edge broadcasts for a host of the world's top pharmaceutical,
financial and technology companies, VELOCITY is changing the way that artists
bring their music to the marketplace with FIRST SPIN^®, a private performance
To learn more about VELOCITY World Media visit, www.VELOCITYWorldMedia.com.
About VELOCITY World Media
VELOCITY World Media, the largest global, private experiential television
network, specializes in producing custom High-Definition television
programming live via EchoStar satellite to invitation-only audiences at
VELOCITY HD Digital Suites located in private clubs, restaurants and hotels in
the top 200 markets across the world. Since 2005, VELOCITY has produced
powerful HD broadcasts that have reached more than 300,000 key decision-makers
with critical information across a wide range of topics while eliminating more
than half of a billion pounds of climate-changing gases caused by air travel.
For more information, visit www.VELOCITYWorldMedia.com.
For VELOCITY World Media
SOURCE VELOCITY World Media
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