comScore Announces Availability of Brand Survey Lift™ Pulse, a Campaign Branding Effectiveness Solution for Measuring

   comScore Announces Availability of Brand Survey Lift™ Pulse, a Campaign
   Branding Effectiveness Solution for Measuring Breakthrough and Impact in

BSL Pulse Enables In-Flight Campaign Optimization to Improve Targeting,
Maximize Yield and Reduce Wasted Ad Spend

PR Newswire

RESTON, Va., Nov. 26, 2012

RESTON, Va., Nov. 26, 2012 /PRNewswire/ --comScore, Inc. (NASDAQ: SCOR), a
leader in measuring the digital world, today announced the availability of
Brand Survey Lift™ Pulse (BSL Pulse), an actionable, integrated and accurate
campaign branding effectiveness product for measuring the breakthrough and
impact of campaigns in real-time. BSL Pulse enables agencies, publishers and
brands to optimize campaigns in-flight, thereby helping to improve targeting,
maximize yield and reduce wasted ad spend. BSL Pulse is currently available in
23 markets worldwide, with additional market rollouts occurring in the coming


"There is a growing need for real-time campaign effectiveness results that are
truly actionable, meaning they provide not just quick insights but also
meaningful metrics that enable course-correction in real-time," said Anne
Hunter, Senior Vice President, Advertising Effectiveness at comScore. "BSL
Pulse goes beyond answering basic effectiveness questions about the ability of
a campaign to generate lifts in breakthrough, intent-to-purchase or
likelihood-to-recommend, by also revealing the drivers of that impact, whether
it's the strength of the creative, publisher or placement, as well as the
audience segments posting the strongest lifts. Answers to these more telling
questions are what can truly inform in-flight optimization, which helps
deliver stronger ROI."

BSL Pulse, a part of comScore's AdEffx™ suite, offers several key advantages
over existing short-form branding effectiveness solutions:

  oActionable. Unlike other single-question solutions,  BSL Pulse includes up
    to five questions to go beyond 'the what' to also answer 'the who' and
    'the why' questions needed to make smart optimization and future planning
  oIntegrated. BSL Pulse offers intuitive and efficient survey set up and
    in-flight optimization by leveraging a single tag (employed throughout the
    AdEffx suite) in a single study through a single partner. This eliminates
    the need to parse together multiple studies through multiple vendors,
    making it operationally efficient and simple.
  oAccurate. Unlike other studies available in the market, each BSL Pulse
    study uses the highest quality methods to deliver the highest quality
    results, proving that just because a survey is quick doesn't mean the
    results can't be reliable. All survey results are weighted and balanced
    against actual ad delivery to ensure that results are representative of
    the audience actually exposed to the ad campaign, not just those who are
    most likely to take surveys.

"BSL Pulse offered a quick solution that exceeded our expectations. Between
the ease of execution and speed of feedback, BSL Pulse addresses a lot of
limitations in other products in the market," said Matt Devlin, Digital
Director, PHD Canada. "While the campaign was still running, we were already
getting a reading on its performance. These insights allowed us to quickly
optimize the media buy to drive stronger results – based on brand awareness
and purchase intent."

For more information about Brand Survey Lift Pulse, please email

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital
world and preferred source of digital business analytics. For more
information, please visit

Cautionary Note Regarding Forward-Looking Statements
This release contains forward-looking statements within the meaning of Section
27A of the Securities Act of 1933 and Section 21E of the Securities Exchange
Act of 1934, including, but not limited to, expectations regarding the impact
and benefits to comScore from Brand Survey Lift Pulse, financial or otherwise.
These statements involve risks and uncertainties that could cause our actual
results to differ materially, including, but not limited to: the features and
characteristics of the product, the rate of development of the digital
marketing intelligence, Internet advertising and e-Commerce markets; the
growth of the Internet as a medium for commerce, content, advertising and
communications; and the acceptance of new products and methodologies by the
industry, including existing and prospective clients.

For a detailed discussion of these and other risk factors, please refer to
comScore's most recent respective Quarterly Reports on Form 10-Q, Annual
Reports on Form 10-K and from time to time other filings with the Securities
and Exchange Commission (the "SEC"), which are available on the SEC's Web site

Stockholders of comScore are cautioned not to place undue reliance on
forward-looking statements, which speak only as of the date such statements
are made. comScore does not undertake any obligation to publicly update any
forward-looking statements to reflect events, circumstances or new information
after the date of this press release, or to reflect the occurrence of
unanticipated events.

SOURCE comScore, Inc.

Contact: Stephanie Flosi, comScore, Inc., +1-312-777-8801,
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