Neolane to Educate Marketers on Turning Big Data Into Insight at the 2012 NCDM Conference Conversational Marketing Provider to Showcase Its Technology to Enable Tightly Coordinated Dialogues Across Channels Business Wire NEWTON, Mass. -- November 26, 2012 Conversational marketing technology provider Neolane, Inc. announced details of its sponsorship of the 2012 NCDM Conference, the event for data-driven marketing professionals. The theme of this year’s event is the intersection of marketing and big data; sessions and exhibitions will focus on new techniques for uncovering important customer insights and new tools and tactics for managing the reams of online and offline data collected each year. Also, Neolane will participate in the Solution Showdown focusing on Campaign Management Platforms. Who: Jerry Kosmachuk, Manager of Application Consulting Cross-channel communications involve receiving large amounts of customer data that have to be used correctly in order to create What: personalized campaigns. At booth #406, Neolane will demonstrate how use of its conversational marketing platform allows marketers to turn data into actionable insights to increase marketing efficiency. On Tuesday, December 4, Jerry Kosmachuk will participate in the “Solution Showdown - Campaign Management Platforms.” At the core of any multi-channel engagement strategy is the campaign management strategy and platform. During this showdown, Kosmachuk will provide updates on the Neolane platform by demonstrating key capabilities. When: The NCDM Conference is taking place from December 3-5, 2012. The Solution Showdown is taking place on Tuesday, December 4 at 11:15 a.m. EST. Where: The Gaylord Palms Resort and Conference Center in Orlando, Florida; Neolane will be located at Booth #406. For more event details, please visit: http://events.neolane.com/NCDM2012/. For those interested in tracking the event on Twitter, follow @neolane and use the event hashtag #NCDM. To arrange for a media or analyst briefing, contact Melissa Lane at firstname.lastname@example.org. About Neolane Neolane provides the only conversational marketing technology that empowers organizations to build and sustain one-to-one lifetime dialogues, dramatically increasing revenue and marketing efficiency. Born digital, withbest-in-class email and inbound-outbound channel fusion capabilities architected into a single code-based platform, marketers achieve results in record time. Neolane is easy to use for both power and casual users, but powerful enough to drive the most sophisticated marketing strategies. Future proof, Neolane has a track record of enabling its customers to adapt to new customer engagement challenges and exploit opportunities more quickly than their competition.Neolane is used by more than 350 of the world’s leading companies including Alcatel Lucent, barnesandnoble.com, Orange, Sears Canada, Sephora Europe and Sony Music. Visit www.neolane.com and read our blog The Cross-Channel Conversation. Copyright © 2012 Neolane, Inc. All Rights Reserved. All other brand names, product names, or trademarks belong to their respective holders. Contact: fama PR (for Neolane) Danielle Millerick, +1 617-986-5018 email@example.com
Neolane to Educate Marketers on Turning Big Data Into Insight at the 2012 NCDM Conference
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