Philips transforms imaging care with features that help manage radiation dose and provide high image quality

Philips transforms imaging care with features that help manage radiation dose
                        and provide high image quality

PR Newswire

CHICAGO, Nov. 26, 2012

CHICAGO, Nov. 26, 2012 /PRNewswire/ --At the 98^th annual meeting of the
Radiological Society of North America (RSNA) in Chicago, November 25-29, Royal
Philips Electronics (NYSE: PHG, AEX: PHIA) today reaffirmed its commitment to
transforming care for the imaging and patient community through creating new
clinical solutions, offering faster ways to collaborate and providing
breakthrough economic value.

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Philips believes that radiology is the cornerstone of diagnosis and treatment.
As advancements in medical imaging help to diagnose and care for patients in
new and innovative ways, it remains important to develop solutions that help
to improve patient safety and care. Managing radiation dose exposure, while
providing high image quality for clinician confidence, is one way to support
this charge.

"This is a transformative time in healthcare, and our continued journey has
led to fundamental changes in care delivery," said Gene Saragnese, chief
executive officer of Imaging Systems at Philips. "At Philips, our primary
focus is to support better patient outcomes and in a fundamental way, we are
addressing this need by developing systems that provide high quality images
using low amounts of radiation – the right scan at the right dose."

For more than a decade, Philips has been committed to radiation dose
management with its DoseWise philosophy – Philips' set of techniques, programs
and practices that facilitate industry-leading image quality, while protecting
people in X-ray environments. DoseWise uses the industry standard ALARA (As
Low As Reasonably Achievable) as its guiding principle.

At RSNA 2012, Philips continues to define the future of imaging with advanced
dose management solutions, live assistance and education for users, as well as
coordinated industry initiatives. New Philips solutions and upgrades focused
on high image quality and improved dose management to be featured at the show

  oCT IMR: a unique knowledge-based iterative reconstruction technique that
    transforms CT imaging from data approximation to data restoration. IMR is
    designed to provide virtually noise free image quality* with improvements
    in low contrast detectability. This process is a significant step towards
    discovering new clinical potentials for CT imaging.
  oMicroDose Mammography with Single-Shot Spectral Imaging (SI)^(1): a
    full-field digital mammography system that uses direct, digital
    photon-counting technology to provide high-quality images at 18-50 percent
    less dose than comparable systems. The new SI^(1) application (not
    available for sale in the U.S.) provides objective spectral breast density
    measurements for refined risk assessments that can be obtained in the same
    examination as a standard low-dose mammogram.
  oiDose^4 Premium Package: a new Philips CT offering that includes two
    leading technologies that improve image quality^(2) – iDose^4 and metal
    artifact reduction for orthopedic implants (O-MAR). iDose^4 improves image
    quality through reduced artifact prevention and increased spatial
    resolution at low dose. O-MAR reduces artifacts caused by large orthopedic
    implants. Together they produce high image quality with reduced artifacts.

       oImage quality is vital for patient-centered imaging, which is why
         today Philips CT is announcing that iDose^4 will become standard on
         the iCT and Ingenuity scanner families 32-slice and above in 2013.

  oiPatient: an advanced platform for its family of CT and PET/CT scanners
    that facilitates patient-centered imaging, enabling consistency through
    optimal^(3) management of image quality, radiation dose and radiation dose
    reporting – as well as efficient ways to enhance the delivery of
    appropriate contrast dose with SyncRight. iPatient helps to prepare for
    future CT technologies that will help improve the care delivered to

To complement the new image quality technologies in CT, Philips will now offer
a new Elite configuration for the iCT and Ingenuity Families. iCT Elite and
Ingenuity Elite will include iPatient, the iDose^4 Premium Package and be IMR
ready. In addition, iDose^4 and IMR will be available as an upgrade to the
installed base of those systems.

In addition to addressing dose, Philips' commitment to patient care and
comfort now extends to the pre-imaging process with the introduction of
Philips Ambient Experience solution for the uptake room. Ambient Experience
uses dynamic lighting, video and sound to help reduce patient anxiety in
advance of a scan, which can lead to improved workflow and patient care. The
uptake room solution includes a streamlined ceiling unit that generates
specifically created mood settings to create a relaxing patient atmosphere,
with procedure lights and audio settings for an improved staff working
environment. The Ambient Experience transforms a standard uptake room into one
that creates a soothing and empowering patient environment. 

Visit Philips at RSNA 2012 in the North Building Hall B of the McCormick Place
convention center at booth 7719 from November 25-29. For more information,
additional materials and images, go to and click on the
"News Center" tab. 

* In clinical practice, IRT may reduce image noise depending on the clinical
task, patient size, anatomical location, and clinical practice. A consultation
with a radiologist and a physicist should be made to determine the appropriate
dose to obtain diagnostic image quality for the particular task. As with any
imaging reconstruction, the quality of the resulting IRT images is dependent
on the scanning parameters required for your particular patient, clinical
indication and clinical practice.
(1)^Not available for sale in the U.S.
(2)^Improved image quality is defined by improvements in spatial resolution
and/or noise reduction as measured in phantom studies.
(3)"Optimal" refers to the use of strategies and techniques that facilitate
the management and control of both image quality and dose.

About Royal Philips Electronics
Royal Philips Electronics (NYSE: PHG, AEX: PHIA) is a diversified health and
well-being company, focused on improving people's lives through meaningful
innovation in the areas of Healthcare, Consumer Lifestyle and Lighting.
Headquartered in the Netherlands, Philips posted 2011 sales of EUR 22.6
billion and employs approximately 121,000 employees with sales and services in
more than 100 countries. The company is a leader in cardiac care, acute care
and home healthcare, energy efficient lighting solutions and new lighting
applications, as well as male shaving and grooming, home and portable
entertainment and oral healthcare. News from Philips is located at

SOURCE Royal Philips Electronics

Contact: Rachel Bloom-Baglin, +1-978-659-3748,
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