- Several New Models to Enter the U.S. Market, Announcements on Motorsports
and Diesel -

PR Newswire

IRVINE, Calif., Nov. 26, 2012

IRVINE, Calif., Nov. 26, 2012 /PRNewswire/ --Mazda North American Operations
(MNAO) today confirmed the announcement of several North American vehicle
debuts at the upcoming Los Angeles Auto Show. The all-new 2014 Mazda6
mid-size sedan, updated 2014 CX-5 compact SUV and face-lifted 2013 CX-9
mid-size SUV will make their first continental appearances. All vehicles are
scheduled to be on sale this winter. A global debut from Mazda Motorsports as
well as official timing and vehicle application for the U.S.-destined
SKYACTIV-D 2.2-liter clean diesel engine also will share the stage.


"It's definitely an exciting time for the Zoom-Zoom brand," said Jim
O'Sullivan, president and CEO, MNAO. "The long-awaited, redesigned 2014
Mazda6 will naturally receive much interest but let's not take away from our
strong SUV lineup in the CX-5 and CX-9, which are segment leaders in their own
right. Motorsports, an innate part of Mazda's soul, will have important news
to share and last but most certainly not least SKYACTIV-D will be here. I
have no doubt that consumers will look at Mazda's upcoming lineup with wide
eyes, stirred hearts and driving inspiration."

Taking nearly identical design cues from the TAKERI Concept, the 2014 Mazda6
follows in the all-new footsteps and clean-sheet-of-paper approach of CX-5 to
become the second production vehicle to feature the full breadth of the KODO
"Soul of Motion" design language and also fully incorporate SKYACTIV®^^[1]
TECHNOLOGY. Mazda6 will feature a new SKYACTIV-G 2.5-liter gasoline engine as
well as new-to-market technologies in the Smart City Brake Support (SCBS)
system, an automated safety feature designed to mitigate front-end collisions
at low speeds, and i-ELOOP, a Mazda-developed capacitor-based brake energy
regeneration system for improved fuel economy.

The 2014 CX-5 also will receive the SCBS system, which will be available as
part of an upgraded Technology Package for Touring and Grand Touring models.
At this time, CX-5 will not be equipped with i-ELOOP.

Both the 2014 CX-5 and 2014 Mazda6 will go on sale in January 2013.

Available at Mazda dealerships now, the 2013 CX-9 receives a mid-cycle
facelift, immediately evident in its familial KODO design enhancements to the
front and rear fascia. The three-row, seven-passenger SUV stalwart also
becomes even more tech savvy with Mazda's next-generation audio and
infotainment system that includes a 5.8-inch color multi-information touch
screen display, updated Bluetooth® audio and phone connectivity, a TomTom
technology-based in-dash navigation system, HD Radio™ Technology, Pandora® and
Short Message Service (SMS) audio receipt and delivery.

Mazda Motorsports will unveil an all-new competition race car which will make
its motorsports debut in January at the 2013 Rolex 24 at Daytona, the premier
motorsports endurance race in the United States. The vehicle will be equipped
with a turbocharged SKYACTIV-D 2.2L, making it the first diesel-powered
competitor in the 51-year history of the 24-hour race. Upon build-completion,
the diesel racing engine remained 63 percent OEM stock. Mazda will be seeking
its 24^th motorsports class win.

More information on Mazda's Los Angeles Auto Show vehicle debuts as well as
updates on its global business plans will be announced during a press
conference on Thursday, November 29. The presentation will begin at 9:30 AM
PST and will be held at the Mazda display booth located in the Los Angeles
Convention Center's South Hall.

Mazda North American Operations is headquartered in Irvine, Calif., and
oversees the sales, marketing, parts and customer service support of Mazda
vehicles in the United States and Mexico through nearly 700
dealers.Operations in Mexico are managed byMazdaMotor de Mexico in
MexicoCity. For more information on Mazda vehicles, including photography
and B-roll, please visit the online Mazda media center at

[1] SKYACTIV is a registered trademark of Mazda Motor Corporation (MC).

SOURCE Mazda North American Operations

Contact: Beverly Braga, Mazda North American Operations, +1-949-727-6751; Eric
Booth, Mazda North American Operations, +1-949-727-6144
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