Aetna code-a-thon at Health 2.0 Europe Spurs Creation of New Mobile Apps to Improve Health

  Aetna code-a-thon at Health 2.0 Europe Spurs Creation of New Mobile Apps to
  Improve Health

                    Gaming App “Jog of War” Wins Top Prize

Coding for health

Maintaining healthy habits is rarely easy; managing a chronic condition is
even harder. User-centric mobile health applications have the ability to
empower individuals to be more engaged and equipped to improve their health.
At the Health 2.0 Europe code-a-thon in Berlin on November 3-4, 2012, eight
international teams from 13 countries engaged in fierce competition to develop
innovative tools for health and wellness in just over 24 hours.

Business Wire

BERLIN -- November 26, 2012

On the weekend before the third annual "Health 2.0 Europe" conference, Health
2.0 and the international arm of Aetna (NYSE:AET), the global health
solutions company, invited the best developers, designers, health experts and
health tech entrepreneurs to compete for € 10.000 in prizes at Health 2.0’s
Berlin code-a-thon. Their challenge was to develop innovative mobile apps to
promote health and wellness across the globe.

The event kicked off on November 3 with the participants pitching their mobile
app ideas to attract the other developers to their projects. Then, the real
work began—small groups spent the next 29 hours transforming their concepts
into working prototypes. On the evening of November 4, a panel of expert
judges that included representatives from Aetna International and Health 2.0
announced the best of the best.

The winning app was "Jog of War," created by four talented developers and
founders of start-ups from Slovenia, Macedonia, Finland and Colombia. The app
is designed to motivate people to be more active outdoors by encouraging them
to run through their cities, and in so doing, "conquer" territories. The app
tracks the jogger's positions and marks the corresponding areas of the city in
a map. Other joggers who run in the same area can reclaim the territory by
running through it themselves. Once a territory is occupied, rewards and
discounts from local businesses will be unlocked to the users.

"The concept reflects growing trends in health care: gamification, social
networks, and localization," said Indu Subaiya, co-founder and CEO of Health
2.0. "Health gamification uses fun and simple challenges to motivate people to
tackle serious health problems, such as obesity and cardiovascular disease,
and live healthier lives . People can use social networks to find like-minded
people nearby who also would enjoy in competing in the ‘Jog of War.’”

Additional apps created at the code-a-thon focused on disease prevention,
maintaining healthy habits and increasing knowledge of specific medical
conditions.

David Healy, Aetna International’s regional general manager for Europe, was
impressed by the creative concepts submitted. "We were happy getting to know
so many ingenious people and their great ideas. It was not easy to choose a
winner. What we liked about 'Jog of War' is the originality of the idea and
its user-friendliness. We believe that the app has the potential to contribute
to our clients' health in a playful and engaging way."

The two-day event was a success for all sides involved. In addition to
receiving € 5.000, the first-place winners had the opportunity to present
their project on stage at "Health 2.0 Europe 2012" on 6-7 November. There, the
team got visibility and the opportunity to connect with leading health
experts, fellow entrepreneurs and venture capitalists from across Europe.

In September 2013, team representatives from "Jog of War" will showcase their
app at the Health 2.0 2013 World Cup Competition where they will take on the
winning teams of other Health 2.0 code-a-thons taking place worldwide.

Jure Triglav, the Slovenian member of the winning team and co-founder of
www.modrajagoda.com, said, "The Berlin code-a-thon exceeded all our
expectations. Now we are thrilled to take part in the World Cup Competition.
Our competitors don't have to worry—'Jog of War' is a fair and peaceful game
after all, and so are we."

Plans are underway to launch their product to the public in the coming months.

About Health 2.0 Europe

Health 2.0 Europe is the premier conference dedicated to how Web 2.0 and
social media are transforming health care systems in Europe. The conference
brings together professionals in the converging industries of health care, the
internet, mobile applications and social media to address how Web 2.0 and
mobile technologies revolutionize both health care delivery and treatment.
Health 2.0 Europe is organized by pioneering experts with decades of combined
experience in health- and web-related business and consulting, including
Matthew Holt and Indu Subaiya, founders of Health 2.0 in San Francisco. Please
visit www.health2con.com/europe for more information, or follow Health 2.0
Europe and its online communities and groups on Twitter, LinkedIn and
Facebook. Some impressions of the Health 2.0 code-a-thon 2012 in Berlin can be
found here.

About Aetna International

Aetna International is committed to helping create a stronger, healthier
global community by delivering comprehensive health benefits and health
management solutions worldwide. Aetna International's expatriate business is
one of the industry's largest and most prominent international health benefits
providers, supporting more than 500,000 members worldwide. The organisation’s
expatriate offerings include medical, dental, vision, life, disability and
emergency assistance. Aetna International’s health management business
collaborates with health care systems, government entities and plan sponsors
around the world to design and build locally applied health management
solutions to improve health, quality and cost outcomes. For more information,
see www.aetnainternational.com.

About Aetna

Aetna is one of the nation's leading diversified health care benefits
companies, serving approximately 37.3 million people with information and
resources to help them make better informed decisions about their health care.
Aetna offers a broad range of traditional, voluntary and consumer-directed
health insurance products and related services, including medical, pharmacy,
dental, behavioral health, group life and disability plans, and medical
management capabilities, Medicaid health care management services and health
information technology services. Our customers include employer groups,
individuals, college students, part-time and hourly workers, health plans,
health care providers, governmental units, government-sponsored plans, labor
groups and expatriates. For more information, see www.aetna.com.

Contact:

Aetna
Marnie Goodman, 860-273-2314
GoodmanM2@Aetna.com
or
Health 2.0
Martin Schmucker, +49-30-278-798-070
martin.schmucker@avisomed.de
 
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