Lang Lang Becomes Volkswagen Group Ambassador
WOLFSBURG, GERMANY -- (Marketwire) -- 11/26/12 --
-- Partnership agreed between the world famous Chinese pianist and the
German automotive group
-- Part of the Volkswagen commitment to culture
Amulti-year cooperation agreement was signed today between Lang Lang
and Volkswagen. The world renowned pianist will represent the Group
as a cultural ambassador. As part of the partnership, Lang Lang will
arrive at his concerts all over the world in vehicles from
"Lang Lang is a unique musician and a role model for young people
everywhere in the world. With his work he builds bridges between
countries and cultures. We are therefore delighted to be working
closely with Lang Lang over the coming years," declared Dr. Martin
Winterkorn, Executive Chairman of Volkswagen AG.
With his high artistic standards and his commitment in particular on
behalf of the young generation, Lang Lang is the ideal partner for
the Volkswagen Group.
Since 2008, the Chinese-born pianist has been promoting musical
education for young artists through his Lang Lang Foundation.
In China, Volkswagen Group's largest market, Lang Lang has also
opened two art centres in order to give children access to music and
to comprehensively promote and support young talent.
In addition to numerous international honours, since July the
musician is the holder of the German Federal Cross of Merit. It was
awarded to him for his outstanding services in support of German
musical culture. As one of the best pianists of our time, Lang Lang
is active in Germany and many other countries, not only giving
concerts but also running special courses for pupils and students
with a special interest in music.
The cooperation with Lang Lang forms an integral part of Volkswagen's
commitment to culture, within the scope of which the Group supports
leading artistic and cultural establishments and looks for an
intensive and constructive dialog between the worlds of art and
industry. Amongst others, the Group's partners include the Museum of
Modern Art (MoMA) and MoMA PS1 in New York and the dOCUMENTA.
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Volkswagen Group Communications
Head of Culture and Corporate Social Responsibility
Benita von Maltzahn
Tel.: +49 (0) 5361 / 9-89318
Fax: +49 (0) 5361 / 9-5789318
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