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Conrad Hotels & Resorts Launches Conrad Concierge, New Level of Personalized Service for Today’s Luxury Traveler



  Conrad Hotels & Resorts Launches Conrad Concierge, New Level of Personalized
  Service for Today’s Luxury Traveler

For the first time, guests can customize their hotel experience before arrival
                            with Conrad Concierge

Business Wire

MCLEAN, Va. -- November 26, 2012

Conrad Hotels & Resorts knows today’s luxury traveler has come to expect more
than simply great service – they expect offerings customized to meet their
needs. Additionally, consumers are using technology more than ever before. A
survey released by Conrad shows nearly 75 percent of consumers use a
smartphone, tablet or computer when booking elements of their travel. With
these insights in mind, Conrad today announces its next leap in intuitive,
personalized service to accommodate the luxury traveler: Conrad Concierge. The
first service-enabled technology to be completely integrated with hotel
management systems across a brand’s portfolio, Conrad Concierge invites
travelers to customize their accommodations through a mobile device across the
more than 20 Conrad hotels and resorts.

Personal Luxury at Your Fingertips

With Conrad Concierge, guests now have the ability to customize the details of
a hotel stay before, during and after each visit from a smartphone or tablet.
The innovative mobile technology allows guests at Conrad locations worldwide
to experience the smart luxury service that Conrad provides, with every
guest’s stay as unique and individualized as they are. Whether choosing from
three lines of bath amenities, a preferred pillow from the pillow menu, or
pre-ordering dinner through room service, Conrad Concierge delivers on the
brand’s promise of the Luxury of Being Yourself.

“Conrad guests represent a new generation of global travelers for whom life,
business and pleasure seamlessly interact,” said John Vanderslice, global head
of luxury and lifestyle brands at Hilton Worldwide. “Conrad Concierge allows
for this interaction by putting the control in the hands of our guests.
Whether it’s scheduling a wake-up call while you’re at a business dinner or
booking a relaxing spa treatment, this new app offering allows for a seamless
and intuitive experience.

Smart Luxury at the Push of a Button

In a national survey of U.S. consumers, Conrad found that 77 percent of
travelers value service when selecting a hotel. Moreover, nearly 70 percent of
U.S. travelers prefer hotels that can customize their experience to reflect
their personal desires and anticipate their needs.

“When it comes to hotels, younger, more affluent travelers don’t necessarily
want to interact with the concierge,” said global travel expert and
bestselling author, Claire Newell. “Conrad Hotels & Resorts understands the
importance of meeting the needs of today’s smart luxury traveler, and Conrad
Concierge helps by putting the entire hotel experience in the hands of their
guests via the technology they are using most often.”

With a few simple clicks, users can manage a range of services including room
service, transportation, local attractions, spa appointments, housekeeping
requests, wakeup calls and more. The technology is available in 13 languages
and is designed for Apple^®1 and Android^TM2 operating systems, so guests can
access this personalized luxury via tablet or smartphone.

Visit www.conradhotels.com/conradconcierge to download Conrad Concierge to any
Apple or Android mobile device. To learn more about Conrad Hotels & Resorts
visit www.conradhotels.com.

Survey Methodology

Edelman Berland conducted a ten-minute online survey among a U.S.
representative sample of n=1,000 Americans ages 18+. The margin of error for
this sample is +/- 3.1% at the 95% confidence level. The online survey was
fielded between November 12 – November 14, 2012.

About Conrad Hotels & Resorts

CONRAD® HOTELS & RESORTS is Hilton Worldwide’s global luxury brand and the
choice for today’s modern, sophisticated traveler. By focusing on the
individual, Conrad offers guests genuine and personalized experience and a
world of style, service and connection. Each Conrad is a dynamic reflection of
its city and culture, as well as a showcase for striking design and distinct
surroundings. Across five continents, in the world’s gateway cities and most
sought-after resort destinations, Conrad invites each guest to enjoy The
Luxury Of Being Yourself®. For information on Conrad, please visit
www.conradhotels.com. Conrad Hotels & Resorts is one of Hilton Worldwide’s ten
market-leading brands.

About Hilton Worldwide

Hilton Worldwide is a leading global hospitality company, spanning the lodging
sector from luxurious full-service hotels and resorts to extended-stay suites
and mid-priced hotels. For 93 years, Hilton Worldwide has offered business and
leisure travelers the finest in accommodations, service, amenities and value.
The company is dedicated to continuing its tradition of providing exceptional
guest experiences across its global brands. Its brands are comprised of more
than 3,900 hotels and timeshare properties, with 640,000 rooms in 90 countries
and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton
Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden
Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and
Hilton Grand Vacations. The company also manages the world-class guest reward
program Hilton HHonors®. Visit www.hiltonworldwide.com for more information
and connect with Hilton Worldwide at www.facebook.com/hiltonworldwide,
www.twitter.com/hiltonworldwide, www.youtube.com/hiltonworldwide,
www.flickr.com/hiltonworldwide and www.linkedin.com/company/hilton-worldwide.

^1 Apple is a trademark of Apple, Inc. Please see:
https://www.apple.com/legal/trademark/guidelinesfor3rdparties.html

^2 Android is a trademark of Google Inc. Please see:
http://developer.android.com/legal.html

Contact:

Robert Allegrini
+1 312 663 6516
robert.allegrini@hilton.com
or
Holly Harnisch
+1 312 240 2696
holly.harnisch@edelman.com
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