Close of the Rendez-Vous 2012 - Montréal, Cultural Metropolis - Energized and mobilized, Montréal is on course for 2017

Close of the Rendez-Vous 2012 - Montréal, Cultural Metropolis - Energized and 
mobilized, Montréal is on course for 2017 
MONTREAL, Nov. 26, 2012 /CNW Telbec/ - The Rendez-Vous 2012 - Montréal, 
Cultural Metropolis, held today at TOHU, came to an end in a spirit of 
optimism as approximately 800 participants once again affirmed their 
commitment to working together to develop and raise the profile of Montréal 
as a cultural metropolis. 
The participants agreed that the momentum from the 2007 Rendez-Vous is 
stronger than ever, and it continues to foster awareness and major 
accomplishments that are the core components of a world-class cultural 
metropolis. All the Steering Committee partners faced tests of their 
determination and willingness to make concerted efforts. Today, their approach 
is one of Montréal's greatest strengths, countering inward-looking, 
do-nothing tendencies. 
Throughout the day, the participants who spoke each made a significant 
contribution to achieving the objectives of the 2007-2017 Action Plan, with 
three main focuses: 
Local Montréal - Cultural development of the metropolis on a local scale: 
development of cultural neighbourhoods, because a cultural metropolis must 
experience its culture in all its facets; the resident at the heart of 
cultural action, as an active participant and not only as a spectator. 
Global Montréal - The international influence of Montréal, Cultural 
Metropolis: More than ever, the national and international scope of 
Montréal's cultural activity is on the agenda. 
New funding models - Investment in culture remains strong in Montréal, from 
both the public and private sectors. This trend must be maintained and its 
impacts must be maximized to build economic models that are resilient, 
renewable and sustainable. 
For all the subjects addressed under each focus, the Steering Committee 
identified many opportunities to renew its practices for cooperation and 
pooling of efforts to ensure ongoing and effective follow-up on the Action 
Plan. This will safeguard the harmonious and dynamic development of Montréal 
as a cultural metropolis. 
On the path to fulfilling the 2007-2017 Action Plan - Montréal, Cultural 
Metropolis, the meeting that ended today was an outstanding opportunity for 
players from all cultural sectors of the metropolis to support, enrich and 
strengthen the Action Plan. This will make it possible for the vision of 
Montréal, Cultural Metropolis to be ready in time for celebrations marking 
the 50(th)anniversary of Expo67, the 150(th)anniversary of Canadian 
Confederation and, of course, the 375(th)anniversary of the founding of 
"The Government of Canada is pleased to have participated in the Rendez-Vous 
2012 - Montréal, Cultural Metropolis and to work together with its partners 
to carry out the 2007-2017 Action Plan," said the Honourable James Moore, 
Minister of Canadian Heritage and Official Languages. "We are maintaining our 
commitment to work with the Government of Québec, the City of Montréal and 
the cultural, economic and social sectors to position Montréal as a 
21(st)-century cultural metropolis." 
"This civic exercise in which we took part today with our partners re-affirms 
the importance attached by the Government of Québec to the cultural 
development of Montréal and its international outreach. This synergy will 
help to put in place an enhanced range of cultural offerings, which will be 
beneficial to the entire arts sector. As a centre for creation and innovation, 
Montréal is a unique city for presentation of art and the rich diversity of 
its creators," said Maka Kotto, Quebec's Minister of Culture and 
Communications, and Jean-François Lisée, Quebec's Minister for International 
Relations, LaFrancophonie and External Trade, and Minister responsible for 
the region of Montréal. 
"We were at TOHU today for an update after five years of implementation of the 
Action Plan to celebrate the progress achieved but also because we are aware 
that there is still much work to be done. Our presence today definitely shows 
our pride but also our determination to build the future of our cultural 
metropolis. The arts, culture, heritage and design are among our strengths, 
and we must build on them to make Montréal a 21st-century success and a 
world-class cultural metropolis," said Montréal Mayor Michael Applebaum. 
"This meeting shows the strong momentum toward making Montréal an 
international cultural metropolis. There have been many achievements, showing 
the commitment of all partners. Montréal is gradually taking its place among 
the world's great cultural cities. Now I hope that we will meet two challenges 
in the coming five years: We have to go beyond the downtown and develop 
Montréal's cultural districts, and we must find the right methods to increase 
private-sector funding for our cultural creators," said Michel Leblanc, 
President and CEO of the Board of Trade of Metropolitan Montréal. 
"Five years ago, at the November 2007 Rendez-Vous, hundreds of leaders from 
all business sectors in Montréal endorsed the 2007-2017 Action Plan for the 
city's cultural development. Today's meeting has been an opportunity for a 
mid-course update on the Action Plan, and also an opportunity to gain fresh 
momentum. The cultural metropolis cannot be developed without the active 
involvement of residents, as well as the empowerment of all segments of 
society within a given area. Today's discussions brought forward basic themes, 
such as the place of creativity in Montréal life, public spaces, social 
innovation, the rich and diverse life of neighbourhoods, and the role of 
emerging practices in developing the city. The discussions opened the door to 
creative, original and innovative approaches for continuing to improve the 
quality of life of residents, the artistic vitality of Montréal 
neighbourhoods and the ability to raise the city's profile," said Simon 
Brault, Chair of Culture Montréal and Chair of the Steering Committee of 
Montréal, Cultural Metropolis. 
This ambitious undertaking will strengthen Montréal's reputation within 
Canada and beyond. It would not have been possible without the efforts made by 
the Steering Committee of Montréal, Cultural Metropolis, which has the 
following members: 
Michael Applebaum, Mayor of Montréal Simon Brault, Chair of 
CultureMontréal and Chair of the Steering Committee
Élaine Ayotte, Member of the Executive Committee of the Ville de Montréal, 
responsible for Culture, Heritage and Design Diane Giard, Executive 
Vice-President, Personal and Commercial Banking, National Bank of Canada
Maka Kotto, Quebec Minister of Culture and Communications Michel Leblanc, 
President and CEO, Board of Trade of Metropolitan Montréal
Jean-François Lisée, Quebec Minister for International Relations, 
LaFrancophonie and External Trade, and Minister responsible for the region 
of Montréal
The Honourable James Moore, Minister of Canadian Heritage and Official 
The Honourable Christian Paradis, Minister of Industry and Minister 
responsible for Quebec Javier San Juan, President and CEO, L'Oréal Canada
Alexandre Taillefer, Managing Partner, XPND Capital 
Note: Manuela Goya is Secretary General of Montréal, Cultural Metropolis. 
Sylvie Deslauriers Press Secretary 514-824-0670 / 
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-0- Nov/26/2012 22:00 GMT
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