BeachMint To Broadcast Second Annual CyberMint Monday Live Social Commerce Event via Facebook with StyleList, Ustream and Who

  BeachMint To Broadcast Second Annual CyberMint Monday Live Social Commerce
         Event via Facebook with StyleList, Ustream and Who What Wear

PR Newswire

SANTA MONICA, Calif., Nov. 26, 2012

SANTA MONICA, Calif., Nov. 26, 2012 /PRNewswire/ --Social commerce company
BeachMint will broadcast via Facebook its second annual CyberMint Monday Live
shopping event today at 10am PST / 1pm EST with partners Ustream, Who What
Wear, and StyleList. Hosted byHillary KerrandKatherine Powerof online
magazine Who What Wear, the event will stream through BeachMint's Facebook
shopping app to offer an interactive home shopping experience featuring some
of BeachMint's celebrity designers and style influencers. Since the success of
the CyberMint Monday 2011 broadcast, garnering over 50,000 viewers who shopped
as they watched, BeachMint has upgraded the app to make it more dynamic and to
increase social integration.


BeachMint CEOJosh Bermansaid, "As one of the top storefronts on Facebook,
the platform currently accounts for over 20% of our revenue for our JewelMint
brand. We are excited to develop new shopping technologies and experiences
like these live streams to create this next generation of true social

Online shoppers will go to and connect with the Facebook app,
which enables real-time shopping and exclusive Cyber Monday deals all while
viewing the video stream as it is broadcast live from BeachMint's offices
inSanta Monica. Ustream is BeachMint's exclusive live broadcasting platform
partner for the event, which will also be distributed on the web

BeachMint's celebrity designers appearing during CyberMint Monday will be
ShoeMint co-designers Rachel Bilson and celebrity stylist, Nicole Chavez, and
intiMINT creative director Brooke Burke-Charvet. Additional guests appearing
for exclusive segments include American Idol and So You Think You Can Dance
stylist Soyon An, celebrity hair stylist Mark Townsend, fashion stylist Nikki
Pennie, and fashion bloggers Geri Hirsch of Because I'm Addicted and Jane
Aldridge of Sea of Shoes.

PresidentDiego Berdakinadds, "CyberMint Monday reflects BeachMint's ongoing
commitment to innovation in social commerce, leveraging what we believe will
be a substantial and lasting trend ofconsumersmoving online to watch video."

For more information, and to take part in the event, visit
Live stream starts Monday, November 26th from1:00pm EST / 10:00am PST
Official hashtag: #cybermint

About BeachMint:

BeachMint is a venture backed social commerce company founded by serial tech
entrepreneurs, Josh Berman (Co-Founder MySpace) and Diego Berdakin. BeachMint
partners with celebrities, experts and designers to create and curate direct
to consumer online brands. BeachMint launched their first brand, JewelMint,
with Kate Bosworth and celebrity stylist, Cher Coulter, in October, 2010,
StyleMint with Mary-Kate Olsen and Ashley Olsen in July, 2011, BeautyMint with
Jessica Simpson and celebrity skincare expert, Nerida Joy, in October, 2011,
ShoeMint with Rachel Bilson and Nicole Chavez in collaboration with Steve
Madden in November 2011, HomeMint with Justin Timberlake and celebrity stylist
and interior designer, Estee Stanley, launched May 2012, and intiMINT with
Creative Director Brooke Burke-Charvet, launched in June 2012.

SOURCE BeachMint

Website: http:/
Contact: Erin Vaughen, Bollare, +1-310-246-0983,
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