America's Top Baking Communities,, Ladies' Home Journal And Nestle Toll House Join Forces To Launch The World's

  America's Top Baking Communities,, Ladies' Home Journal And
   Nestle Toll House Join Forces To Launch The World's Biggest Cookie Swap

Brands Tap Pinterest to Mobilize Their Communities of More Than 30 Million
Home Cooks to Bake a Difference This Holiday Season

PR Newswire

SEATTLE and NEW YORK, Nov. 26, 2012

SEATTLE and NEW YORK, Nov. 26, 2012 /PRNewswire/ --Today, the biggest names
in home baking and entertaining,, Ladies' Home Journal and
NESTLE TOLL HOUSE, announced the third annual Cookies Across America campaign.
This year's holiday campaign centers around launching the World's Biggest
Cookie Swap by leveraging the powerful reach of online communities, as well as
social sharing on Pinterest, to mobilize millions of home cooks to bake and
virtually swap cookies in support of Cookies for Kids' Cancer, a nonprofit
committed to raising funds to support research for pediatric cancer.


Together, Allrecipes, the world's #1 digital food brand, and Ladies' Home
Journal online communities will bake more than one billion cookies in
December. Taking part in The World's Biggest Cookie Swap allows these home
cooks to rally together, search for delicious cookie recipes, share favorites
on their personal cookie Pinterest boards, contribute to Cookies for Kids'
Cancer, and enter a sweepstakes to win a trip for two to NYC to have lunch
with The Barefoot Contessa, Ina Garten.

When it comes to celebrating mouthwateringly delicious holiday treats, a photo
is worth a thousand words. Allrecipes and Ladies' Home Journal are two of
Meredith's most social brands with more than 31,000 followers on Pinterest
combined. In the past year, 30 percent of the most-pinned desserts from have been cookie recipes. According to Allrecipes' 2012 Holiday
Cooking Trends and Behaviors Survey, 42 percent of online cookie bakers say
that a recipe must make 'a very cool looking/pretty cookie' in order to be on
their "must-bake" list.

"Allrecipes launched 15 years ago as and since then, our
global community has grown to more than 30 million home cooks who love baking
cookies and sharing inspiration and experiences with others online," said
Esmee Williams, vice president of brand marketing at "We are
excited that the World's Biggest Cookie Swap encourages three passionate
communities to give back this holiday season by doing something we already
know they love doing, sharing their favorite recipes, excitement for baking
and creative ideas."

"Through social media, Ladies' Home Journal invites its 12 million readers to
become co-creators of the magazine," said Sally Lee, senior vice president and
editor-in-chief of Ladies' Home Journal. "Now, with the World's Biggest Cookie
Swap, our readers get an opportunity to share the cookiesthey'll bake for
friends and family. We're also thrilled to be able to connect our bakers with
Cookies for Kids' Cancer so that their participation will benefit a really
great cause."

"Nestle Toll House is excited to celebrate with and Ladies'
Home Journal on the World's Biggest Cookie Swap," said Jim Coyne, Director of
Marketing, Nestle Baking. "This campaign is a great way to honor creativity
and caring while connecting three communities with a shared passion for
baking." offers countless resources for home cooks looking for cookie
baking inspiration this holiday season. The most popular resources include:

  oThousands of top-rated cookie recipes
  oAllrecipes Cookie Countdown: beginning December 1 featuring holiday cookie
    recipes and baking tips for the 25 days leading up to Christmas
  oA robust cookie video library of how-to and recipe content 
  oNew apps including Video Cookbook for iOS and Windows 8
  oAllrecipes' Christmas - 100 Best Recipes from Allrecipes.comand Tried &
    True Cookies eCookbooks featuring the best recipes for holiday meals,
    along with delicious cookie ideas perfect for giving and sharing
    (virtually or otherwise!).

This holiday season Ladies' Home Journal offers a variety of cookie and
holiday entertaining resources, including:

  oThe "Cookie Swap with the Barefoot Contessa" editorial feature in the
    December/January issue. The piece focuses on a cookie swap Ina Garten
    hosted for six top food bloggers and includes favorite recipes from each
  oThe holiday cookie home page featuring creative cookie recipes that will
    become instant classics
  oUpcoming Facebook chats with Ina Garten, Deb Perelman from Smitten Kitchen
    and Joy Wilson from Joy the Baker.

All home bakers are invited to participate in the World's Biggest Cookie Swap.
For every Pinterest board created for the World's Biggest Cookie Swap, $1 will
be donated to Cookies for Kids' Cancer, up to $5,000. For official rules or to
learn more about how to get involved, search for recipes, create and share
Pinterest boards, and mobilize networks for a good cause, cooks should visit
the World's Biggest Cookie Swap Facebook page.

About Allrecipes
Allrecipes, the world's largest digital food brand, receives more than 1
billion visits annually from family-focused women who connect and inspire one
another through photos, reviews, videos and blog posts. Since its launch in
1997, the Seattle-based social site has served as a dynamic, indispensable
resource for cooks of all skill levels seeking trusted recipes, entertaining
ideas, everyday and holiday meal solutions and practical cooking tips.
Allrecipes is a global, multiplatform brand with 18 web and mobile sites, 11
mobile apps, and 14 eBooks serving 23 countries in 12 languages. Allrecipes is
part of Meredith Corporation, the leading media and marketing company serving
American women. For additional information regarding Meredith, please For additional information regarding Allrecipes,
please visit

About Ladies' Home Journal
Founded in December 1883,Ladies' Home Journalhas a long-standing history of
empowering women and inspiring personal growth and fulfillment. Published by
Meredith Corporation (NYSE: MDP), the brand's unique content model combines
the authority of print with the authenticity of experiences. This blend of
expert advice and user-generated content entertains, energizes and empowers
the reader to become a stronger, surer, self, wife, mother and friend. Ladies'
Home Journal and engage women with relevant conversations about health
and relationships; beauty and style; food and finance.

About Nestle USA
Named one of "The World's Most Admired Food Companies" inFortunemagazine for
fourteen consecutive years, Nestle provides quality brands and products that
bring flavor to life every day. From nutritious meals with LEAN CUISINE® to
baking traditions with NESTLE® TOLL HOUSE®, Nestle USA makes delicious,
convenient, and nutritious food and beverage products that make good living
possible. That's what "Nestle. Good Food, Good Life" is all about. Nestle USA,
with 2010 sales of $10.4 billion, is part of Nestle S.A. in Vevey, Switzerland
— the world's largest food company with a commitment to Nutrition, Health &
Wellness — with 2010 sales of $105 billion. For product news and information,
visit Nestleusa.comor

Stephanie Robinett
206.708.9271 (m)

Roz O'Hearn
Nestle Prepared Foods

Colleen Schwartz
Ladies' Home Journal


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