Second Annual Digital Content NewFronts Announced for April 29 – May 3, 2013

  Second Annual Digital Content NewFronts Announced for April 29 – May 3, 2013

  Founding Partners – AOL, Digitas, Hulu, Microsoft Advertising, Yahoo! and
           YouTube – Return to Headline Weeklong Advertising Event

      IAB Engaged to Lead Event & Helm Selection Process for Presenters

Business Wire

NEW YORK -- November 26, 2012

The founding partners of the Digital Content NewFronts – AOL, Digitas, Hulu,
Microsoft Advertising, Yahoo! and YouTube – in partnership with the
Interactive Advertising Bureau (IAB), announced today that the second annual
Digital Content NewFronts will be held April 29 through May 3 in New York
City. This news comes on the heels of the release of the half-year IAB
Internet Advertising Revenue Report, which pointed to interactive video as one
of the fastest growing segments, garnering more than $1 billion in ad revenue
in the first two quarters of 2012, an 18 percent increase year-over-year.

The Digital Content NewFronts was launched last spring to create a marketplace
to showcase and sell high-value original video content and adjacent
advertising opportunities in digital media. With the NewFronts attracting
hundreds of marketing and ad agency executives to the publishers’ striking
presentations, the NewFronts founding partners agreed to expand participation
and build a larger marketplace designed explicitly to match brand advertisers
to digital video and other programming availabilities. The Founding Partners
will serve as a board of directors for the initiative.

The Digital Content NewFronts will be organized like the upfront marketplaces
familiar for years in the television industry. The IAB, which is taking over
as the Digital Content NewFronts’ managing partner, will manage a calendar
that will feature star-studded productions organized by the NewFronts founding
partners and other invited publishers, in which they will unveil their
schedules and highlight original video and other programming opportunities
available to advertisers. The NewFronts marketplace is designed explicitly to
showcase publishers that meet three criteria:

  *They produce original digital video content and distribute it at scale
    through interactive channels
  *They have an internal sales force to manage video ad sales process
  *There is a strong demand for the company’s content from marketers and
    agencies

The NewFronts will have a limited number of presentation slots available
during NewFronts week for creators and distributors of original digital video
and other content to showcase entertainment, news, sports and music content.
The IAB will invite publishers to present their programs during the week based
on a survey it is conducting of 300 leading ad agency buyers.

Presenting companies – invited based on the results of the agency survey –
will be responsible for their own productions, logistics, and invitations. The
IAB will manage the calendar, marketing and public relations, and
collaborative ventures to be held during the Digital Content NewFronts
marketplace.

To learn more about the event and/or apply for a presenting slot, please
visithttp://www.iab.net/digitalcontentnewfronts.

About the IAB

The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading
media and technology companies that are responsible for selling 86% of online
advertising in the United States. On behalf of its members, the IAB is
dedicated to the growth of the interactive advertising marketplace, of
interactive’s share of total marketing spend, and of its members’ share of
total marketing spend. The IAB educates marketers, agencies, media companies
and the wider business community about the value of interactive advertising.
Working with its member companies, the IAB evaluates and recommends standards
and practices and fields critical research on interactive advertising. Founded
in 1996, the IAB is headquartered in New York City with a Public Policy office
in Washington, D.C. For more information, please visit www.iab.net.

Contact:

IAB Media Contact
Laura Goldberg, 347-683-1859
laura.goldberg@iab.net