Samsung Selects Atmel's New Sensor Hub Solution for Galaxy Note II

      Samsung Selects Atmel's New Sensor Hub Solution for Galaxy Note II

AVR UC3Lwith picoPower Technology Tailored for Sensor Hub Management to
Enhance Users' Experience of Motion-Related Applications Including Gaming,
Navigation and Virtual Reality with Real-Time Sensor Fusion Processing

PR Newswire

SAN JOSE, Calif., Nov. 26, 2012

SAN JOSE, Calif., Nov. 26, 2012 /PRNewswire/ -- Atmel^® Corporation (NASDAQ:
ATML), a leader in microcontroller and touch technology solutions, today
announced Samsung has selected Atmel's AVR UC3L microcontroller with patented
ultra-low power picoPower technology as its sensor hub management solution for
the recently launched Galaxy Note II.


Powered by a 1.6GHz quad-core processor, Samsung's Galaxy Note II runs on
Android's 4.1 operating system (also known as Jelly Bean), and offers a
5.5-inch, high-definition super AMOLED display with 1,280 x 720 resolution.

The Galaxy Note II includes several sensors that detect motion, including an
accelerometer, RGB light, digital compass, proximity, gyro and barometer, and
are ideal for a range of applications including gaming, navigation and virtual
reality. Atmel's AVR UC3L sensor hub solution combines the input from these
multiple sensors to provide real-time direction, orientation and inclination
data to deliver superior performance, in addition to lower power consumption
to achieve longer battery life.

"The flagship Galaxy Note II has been a rapidly selling product specifically
for users that require a larger screen and more capability than just a
smartphone," said Sueng-jun Park, senior engineer, Samsung Electronics.
"Atmel's sensor hub solution offers our customers a visibly superior
experience while running motion-related applications. We are excited to
collaborate with Atmel to deliver the continued flawless performance and long
battery life that our users have come to expect."

"Samsung continues to bring some of the most innovative products to the market
with a variety of new features and applications that require motion sensing,"
said Peter Jones, vice president and general manager for microcontroller and
touch business units, Atmel Corporation. "Atmel's sensor hub solution enables
Galaxy Note II users the ability to enjoy accurate and quick response time
required for applications ranging from gaming to navigation, virtual reality
and more. We also look forward to a strong ongoing collaboration with

More Information
Atmel sensor hub solutions:
Atmel picoPower technology:
Linked In:

About Atmel
Atmel Corporation (Nasdaq: ATML) is a worldwide leader in the design and
manufacture of microcontrollers, capacitive touch solutions, advanced logic,
mixed-signal, nonvolatile memory and radio frequency (RF) components.
Leveraging one of the industry's broadest intellectual property (IP)
technology portfolios, Atmel is able to provide the electronics industry with
complete system solutions focused on industrial, consumer, communications,
computing and automotive markets.

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