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BASF recieves registration for first Canadian fungicide with XEMIUM™ active

BASF recieves registration for first Canadian fungicide with XEMIUM™ active 
MISSISSAUGA, ON, Nov. 26, 2012 /CNW/ - BASF Canada Inc. (BASF) has received 
its first fungicide registration for the highly-anticipated active ingredient 
XEMIUM™. New PRIAXOR™ DS is the first Canadian fungicide containing the 
new active ingredient XEMIUM, an entirely new active in the carboxamide 
family. PRIAXOR DS is registered on field peas, lentils and chickpeas. 
PRIAXOR DS uses multiple modes of action to bind itself to the leaf surface 
for immediate contact activity. It then provides ongoing systemic activity to 
redistribute throughout the plant for continuous disease protection - even on 
areas of the plant that were missed during spraying. 
"It's not often that a fungicide with this kind of mobility comes to market," 
says Jason Leitch, Brand Manager - Fungicide, at BASF Canada. "PRIAXOR DS acts 
quickly to protect against such key pulse crop diseases as mycosphaerella 
blight in peas and anthracnose in lentils. But it's the ongoing activity that 
makes it so unique." 
PRIAXOR DS combines XEMIUM premixed with the active ingredient found in 
HEADLINE(®) to provide growers with a new multiple mode of action fungicide 
for disease resistance management. This combination also offers the plant 
health benefits of AgCelence™ including larger pods, consistent seed size 
and improved harvestability with an average yield advantage of up to 3 bu/ac 
compared to other treatments. 
"Growers have told us they want higher yields with improved seed quality in 
pulses," says Leitch. "PRIAXOR DS has shown it delivers both." 
This is the first of several fungicides in the BASF pipeline that will feature 
the new XEMIUM active ingredient. The launch of new fungicide products 
containing XEMIUM will be phased in as BASF addresses global Maximum Residue 
Limits (MRLs) on other crops as part of its commitment to delivering 
sustainable solutions to Canadian growers. 
More information about PRIAXOR DS is available at www.agsolutions.ca/PRIAXORDS. 
About the BASF Crop Protection division
With sales of €4.0 billion in 2010, BASF's Crop Protection division is a 
leader in crop protection and a strong partner to the farming industry 
providing well-established and innovative fungicides, insecticides and 
herbicides. Farmers use these products and services to improve crop yields and 
crop quality. Other uses include public health, structural/urban pest control, 
turf and ornamental plants, vegetation management, and forestry. BASF aims to 
turn knowledge rapidly into market success. The vision of BASF's Crop 
Protection division is to be the world's leading innovator, optimizing 
agricultural production, improving nutrition, and thus enhancing the quality 
of life for a growing world population. Further information can be found on 
the web at www.agro.basf.com or follow us on twitter: www.twitter.com/basfagro. 
Always read and follow label directions. 
HEADLINE is a registered trade-mark of BASF Corporation; AgCelence,
XEMIUM and PRIAXOR are trade-marks of BASF SE; all used with permission
by BASF Canada Inc. HEADLINE should be used in a preventative disease
control program. 
© 2012 BASF Canada Inc 
Jason Leitch BASF Canada Inc. (289) 360-6037 jason.leitch@basf.com 
Natalie Little-Rowe ON Communication Inc. (519) 434-1365 x 236 
natalie@oncommunication.ca 
SOURCE: BASF Canada Inc. 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/November2012/26/c3582.html 
CO: BASF Canada Inc.
ST: Ontario
NI: AGR NP  
-0- Nov/26/2012 20:02 GMT
 
 
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