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BlackBerry App World Integrated Carrier Billing Now

BlackBerry App World Integrated Carrier Billing Now Implemented with
More Than 50 Carriers 
Benefits of integrated carrier billing extend to carriers,
developers, content providers, and customers 
WATERLOO, ONTARIO -- (Marketwire) -- 11/26/12 -- Research In Motion
(RIM) (NASDAQ:RIMM)(TSX:RIM) today announced that more than 50
carriers have now implemented integrated carrier billing on the
BlackBerry App World(TM) storefront for their customers. The
announcement marks a great milestone for RIM, and a big benefit for
carriers, developers, content providers, and customers.  
Integrated carrier billing enables a customer to purchase apps or
digital goods on their BlackBerry smartphone, and simply and
conveniently have the purchases put directly on their regular monthly
bill from their carrier. Integrated carrier billing is also
integrated with the BlackBerry Payment Service, which enables
developers and content providers to offer in-app purchases (such as
additional levels in a game), as well as supporting one-off and
recurring (subscription-based) purchases, without interrupting the
customer's app experience.  
Carrier billing services have proven to drive significant value for
the whole mobile ecosystem, including carriers, developers, content
providers, and customers. Aggregated data indicates that customers'
propensity to purchase apps on BlackBerry App World increases when
carrier billing is offered, with an average of 75% of gross sales
transacted through the carrier and average carrier revenues derived
from apps increased between 100%-300% after launch. 
Ronjon Nag, Vice President for the BlackBerry App World storefront at
RIM, said, "We're delighted to announce that over 50 of our carrier
partners are now offering integrated carrier billing to customers on
BlackBerry App World. We remain committed to developing innovative
ways to support our carrier partners, while providing a platform that
benefits the whole mobile ecosystem."  
Ray Anderson, CEO, Bango, whose mobile payment platform enables
charge-to-bill payments in BlackBerry App World, said, "Our
relationship with RIM goes from strength to strength and we're
delighted to see the integrated carrier billing experience Bango
enables on BlackBerry smartphones in the hands of more and more
customers. We've seen smartphone users rely increasingly on the
ability to charge the costs of digital goods to their carrier bill,
and with RIM, we're providing them with a frictionless payment
experience." 
Dario Talmesio, Principal Analyst, Informa Telecoms & Media, said,
"Mobile operators recognize that RIM works closely and constructively
with them and with more than 50 operators now offering integrated
carrier billing it's a great milestone that shows these relationships
are productive. Mobile operators recognize the business benefits this
service provides and the opportunities for repeated customer
engagement on BlackBerry App World." 
BlackBerry App World is now available in 170 markets and territories
worldwide offering more than 100,000 BlackBerry smartphone apps.  
For a complete listing of carriers offering integrated billing on
BlackBerry App World please visit:
https://developer.blackberry.com/devzone/appworld  
About Research In Motion 
Research In Motion (RIM), a global leader in wireless innovation,
revolutionised the mobile industry with the introduction of the
BlackBerry(R) solution in 1999. Today, BlackBerry products and
services are used by millions of customers around the world to stay
connected to the people and content that matter most throughout their
day. Founded in 1984 and based in Waterloo, Ontario, RIM operates
offices in North America, Europe, Asia Pacific and Latin America. RIM
is listed on the NASDAQ Stock Market (NASDAQ:RIMM) and the Toronto
Stock Exchange (TSX:RIM). For more information, visit www.rim.com or
www.blackberry.com. 
Forward-looking statements in this news release are made pursuant to
the "safe harbor" provisions of the U.S. Private Securities
Litigation Reform Act of 1995 and applicable Canadian securities
laws. When used herein, words such as "expect", "anticipate",
"estimate", "may", "will", "should", "intend," "believe", and similar
expressions, are intended to identify forward-looking statements.
Forward-looking statements are based on estimates and assumptions
made by RIM in light of its experience and its perception of
historical trends, current conditions and expected future
developments, as well as other factors that RIM believes are
appropriate in the circumstances. Many factors could cause RIM's
actual results, performance or achievements to differ materially from
those expressed or implied by the forward-looking statements,
including those described in the "Risk Factors" section of RIM's
Annual Information Form, which is included in its Annual Report on
Form 40-F (copies of which filings may be obtained at www.sedar.com
or www.sec.gov). These factors should be considered carefully, and
readers should not place undue reliance on RIM's forward-looking
statements. RIM has no intention and undertakes no obligation to
update or revise any forward-looking statements, whether as a result
of new information, future events or otherwise, except as required by
law. 
BlackBerry, RIM, Research In Motion and related trademarks, names and
logos are the property of Research In Motion Limited and are
registered and/or used in the U.S. and countries around the world.
All other brands, names and marks are the property of their
respective owners. RIM is not responsible for any third party
products or services.
Contacts:
Media Contact:
Marisa Conway
Brodeur Partners (PR Agency for RIM)
646-746-5613
mconway@brodeur.com 
Investor Contact:
RIM Investor Relations
519-888-7465
investor_relations@rim.com
 
 
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