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Two New Stand-alone Joe Fresh Stores to Open Spring 2013

Joe Fresh Stores to Open in Ottawa and Victoria as Canadian Expansion Continues

TORONTO, Nov. 26, 2012 /CNW/ - TSX: L - The Joe Fresh brand, providing fresh fashion at fresh prices, announced today the opening of new stores in Ottawa, Ontario and Victoria, British Columbia in spring 2013. These stores will bring Joe Fresh women's, men's and kid's apparel, Joe Fresh beauty products and accessories to two more Canadian cities.

"We are happy to announce two new Joe Fresh locations in two more Canadian cities," says Joe Mimran, Creative Director of the Joe Fresh brand for Loblaw Companies Limited. "We've had our eye on Ottawa and Victoria for some time and are very pleased with the locations of each of these new stand-alone stores."

The Ottawa location is slated to open late February 2013 in the established St Laurent Centre which boasts over 971,000 square feet of the region's best shopping.  Joe Fresh, St Laurent, will offer women's and men's apparel, activewear, sleepwear, accessories and Joe Fresh beauty collections as well as clothing and accessories for kids, toddlers and babies. The new, two-storey Victoria store is slated to open early March 2013 in the region's premiere open-air retail environment, Uptown. Joe Fresh, Uptown, will also offer the full range of women's, men's, kids', toddler and baby apparel and accessories, as well as activewear, intimates, sleepwear and Joe Fresh beauty products.

Both stores will feature the clean, modern design aesthetic established for Joe Fresh stand-alone stores by design firm Burdi Filek.

_____________________________________________________________________ | Location |Square | Scheduled | Assortment | | |Footage| Opening | | |_______________________|_______|_____________|_______________________| |Joe Fresh, St Laurent |10,000 |Late February|Women's, Men's, | |St Laurent Centre | | 2013 |Kids', Toddler, Baby, | |1200 Saint Laurent Blvd| | |Active, Sleep, | |Unit 209 | | |Intimates, Footwear, | |Ottawa, ON | | |Accessories, Jewellery,| |K1K 3B8 | | |Cosmetics, Sunglasses | |_______________________|_______|_____________|_______________________| |Joe Fresh, Uptown |13,000 | Early March |Women's, Men's, Kids', | |Uptown | | 2013 |Toddler, Baby, | |3440 Saanich Road | | |Active, Sleep, | |Units 102 & 201 | | |Intimates, Footwear, | |Victoria, BC | | |Accessories, Jewellery,| |V8Z 0B9 | | |Cosmetics, Sunglasses | |_______________________|_______|_____________|_______________________|

About Loblaw Companies Limited (TSX:L)

Offering Canadians stylish, fresh and affordable apparel and accessories for all seasons, the Joe Fresh(®) brand is one of the top apparel brands in Canada and Loblaw Companies Limited's answer to consumers' desire for accessible, of-the-moment style. Joseph Mimran of Joseph Mimran & Associates, Creative Director Joe Fresh, Home and Entertainment for Loblaw Companies Limited, oversees a line that features hundreds of items, from chic footwear to the latest in outdoor fashions as well as Joe Fresh Beauty(®), an inspired collection of stylish and well-priced cosmetics. The Joe Fresh(®) brand is available in more than 300 locations across Canada, including 12 standalone and studio stores, and 6 U.S. locations in New York and New Jersey. Visit

Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ more than 135,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice(®), no name(®) and Joe Fresh(®) brands. In addition, the Company makes available to consumers President's Choice Financial(®) services and offers the PC(®) points loyalty program

Alexander Thomson Public Relations Specialist | Joe Fresh 416.516.5233, ext 1283 |

SOURCE: Loblaw Companies Limited - Joe Fresh Style and PC Home Division

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CO: Loblaw Companies Limited - Joe Fresh Style and PC Home Division ST: Ontario NI: CLO RET FDR NP

-0- Nov/26/2012 19:00 GMT

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