Nedbank Golf Challenge a Driver for Breast Cancer in South Africa

      Nedbank Golf Challenge a Driver for Breast Cancer in South Africa

  PR Newswire

  JOHANNESBURG, November 26, 2012

JOHANNESBURG, November 26, 2012 /PRNewswire/ --

Bidvest, sponsors of the Nedbank Golf Challenge, have introduced once again
PinkDrive as their charity partner at the globally renowned golfing event in
South Africa. The aim of the awareness drive will be to raise R1 million,
which will be used to purchase a mobile breast educational unit. The unit will
also travel across South Africa with the aim of detecting breast cancer and
educating people on the risks and preventative measures of the disease, which
is the second biggest cancer killer of women in South Africa.

"We are appealing to a million people to donate £1 / €1(or more) through one
of the payment portals on our website to fund the breast educational truck. We
realise that many people give so much, all we ask is that you sacrifice just
£1 / €1 (or more) and share this appeal," says Noelene Kotschan, Founder and
CEO of PinkDrive. 

Already in their third year of operations, PinkDrive is a South African
non-profit charity that has reached just under 50,000 people. 

Their two pink mammography trucks can be seen journeying the cities and rural
plains of South Africa carrying digital x-ray equipment that have, to date,
been used to scan the breasts of 4,395 women for breast cancer. The fuscia
vehicles have become a symbol of hope for communities because women are
afforded the opportunity to have their breasts examined for tumours by
professionals at no cost. 

"Our vision is to add to the mammography fleet in 2013", notes Kotschan. "To
us it's the proverbial elephant that must be eaten one bite at a time. The
elephant is the R1 million, the bites are the £1 / €1 (or more) that will be
donated by individuals. I have faith in this campaign because I believe in the
goodness of humanity. We already experience it every day," she continues.

The organisation carries two radiologists on its board. One of the
specialists, Dr Ashwin Hurribunce comments, "PinkDrive is currently servicing
108 clinics on a rotational basis in Gauteng, which is the most densely
populated region in South Africa. We have 79 more who have applied to use our
services, these have been placed on a waiting list. The public sector cannot
supply the demand and right now, neither can we. There is simply enormous

"We are partnering with the PinkDrive to raise awareness around breast cancer
and encourage you to donate the £1 / € (or more) that is needed in order to
purchase a mobile breast educational unit. We have donated pink caps to the
PinkDrive in order to raise awareness throughout the tournament and to assist
in making this a successful fundraising event," says Sofia Lanuza, Events and
Marketing Manager for The Bidvest Group.

Watch this video to find out more about how you can fight breast cancer

Contact: Issued on behalf of PinkDrive, Contact: Noelene Kotschan, Email:, Mobile: +27-83-460-6146; Issued by Phatic
Communications, Contact: Candice de Carvalho, Email:,
Mobile: +27-82-402-5774
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