Experian Marketing Services appoints Peter DeNunzio as CheetahMail general
25-year global marketing leader to head industry's premier provider of
integrated email, mobile, social and display solutions
NEW YORK, Nov. 26, 2012
NEW YORK, Nov. 26, 2012 /PRNewswire/ --Experian Marketing Services announced
today the appointment of industry leader Peter DeNunzio as general manager for
Experian CheetahMail. DeNunzio assumes responsibility across all CheetahMail
offices in the United States and reports to Matt Seeley, president of Experian
With more than 25 years of experience in marketing, branding and
direct-to-consumer programs, DeNunzio has a proven track record of
anticipating opportunity and deliveringresults in every organization he has
"Peter is a recognized leader in our industry, and joins us with an
exceptional background in interactive marketing, data and agency services,"
said Matt Seeley, president of Experian Marketing Services. "Through his
leadership and breadth of experience, Peter brings a strategic vision that is
essential as we continue to invest in technology and innovative solutions that
help our marquee clients deliver truly coordinated, relevant and response
driven marketing programs."
DeNunzio joins CheetahMail from Aimia (formerly Carlson Marketing), where he
was most recently the president of the U.S. Customer Loyalty business. At
Aimia, DeNunzio was charged with leading the design and delivery of all U.S.
loyalty programs directed toward consumer audiences.
Prior to Aimia, DeNunzio was president of Draftfcb New York Earlier in his
career, he spent more than 14 years with Ogilvy & Mather, including the global
position of managing director EMEA for client IBM, during a period of
significant growth in digital and database marketing for the brand.He was
also the general manager for OgilvyOne New York and general manager, Global
Commenting on his new role, DeNunzio said, "As the industry's largest
integrated email service provider, with a client base representing the world's
most recognized brands, we have built a reputation for exceptional service and
innovation. I'm thrilled to lead this team of talented marketers, and I'm
especially excited about the future as Experian Marketing Services accelerates
its commitment to providing a fully integrated, interactive marketing platform
that helps brands connect with customers in a true multi-channel environment."
DeNunzio lives in Manhattan and serves on the board of the Columbia Business
School Center for Global Brand Leadership and on the board of the Advertising
About Experian Marketing Services
Experian Marketing Services delivers best-in-breed customer data and insight,
digital-marketing technologies and data management services into multiple
regions around the globe. By helping marketers more effectively target and
engage their best customers with meaningful communications across all media,
Experian Marketing Services enables organizations to encourage brand advocacy
while creating measurable return on marketing investment. For more
information, please visit http://www.experian.com/marketingservices.
Experian is the leading global information services company, providing data
and analytical tools to clients around the world. The Group helps businesses
to manage credit risk, prevent fraud, target marketing offers and automate
decision making. Experian also helps individuals to check their credit report
and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a
constituent of the FTSE 100 index. Total revenue for the year ended 31 March
2012 was US$4.5 billion. Experian employs approximately 17,000 people in 44
countries and has its corporate headquarters in Dublin, Ireland, with
operational headquarters in Nottingham, UK; California, US; and São Paulo,
For more information, visit http://www.experianplc.com.
Experian and the Experian marks used herein are service marks or registered
trademarks of Experian Information Solutions, Inc. Other product and company
names mentioned herein are the property of their respective owners.
Experian Marketing Services
1 212 380 2939
SOURCE Experian Marketing Services
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