Coastal Launches Vision Benefit Plan in North America

Coastal Launches Vision Benefit Plan in North America

VANCOUVER, British Columbia, Nov. 26, 2012 (GLOBE NEWSWIRE) -- Coastal
Contacts Inc. ("Coastal") (Nasdaq:COA) (TSX:COA) (Stockholm:COA.ST), the
leading online retailer of vision care products, announced today that it has
launched a new Vision Benefit Plan, designed for employers and membership
organizations to provide their employees and members with preferred access to
Coastal's extensive offering of prescription eyewear and contact lenses.

The Coastal Vision Plan provides each employee and their dependents with an
initial Free pair of prescription eyeglasses in addition to significant
ongoing savings on prescription eyeglasses, sunglasses and contact lenses.
Other options exist that allow employers to customize the plan to suit their
needs. The plan is particularly attractive to employers, who are seeking to
reduce their benefits costs while providing their employees with enhanced
vision benefits.Coastal is currently working with Benefits Consultants,
Brokers and leading HR Professionals to bring the plan to market.

"Coastal has assembled an extensive offering of branded prescription eyewear
and contact lenses in a vertically integrated model that combines value,
quality, selection and speed", commented Greg Lechner, Coastal's Vice
President, Business Development."By controlling multiple elements of the
manufacturing and supply chain we are able to offer individuals and
corporations savings that range from 30% to 70% over traditional retail
prices. We believe this new model will be of interest to a wide array of
employers and membership organizations, providing them with choice and
significantly reducing their cost of vision care."

For more information on how the Coastal Vision offering can benefit your
company or your clients please contact Greg Lechner directly at
GregL@Coastal.com

About Coastal Contacts

Coastal Contacts Inc. is one of the largest online retailers of vision care
products in the world. Coastal empowers customers to easily browse, try on and
buy eyewear—saving time, money and sanity. With every pair of qualifying
frames purchased, Coastal donates a pair to someone in need through its Change
the View project. Founded in 2000, Coastal designs, produces and distributes
the largest selection of glasses and contact lenses on the Internet, including
a unique combination of designer glasses, contact lenses, sunglasses, and
vision care accessories. Coastal serves customers in more than 150 countries
through the Coastal Contacts family of websites including: Coastal.com,
ClearlyContacts.ca, Lensway.com, Lensway.co.uk, Lensway.se, Lensway.com.br,
ClearlyContacts.com.au, ClearlyContacts.co.nz, Contactsan.com, and
Coastallens.com.

Cautionary Note Regarding Forward-Looking Statements

This News Release may contain "forward-looking statements" as defined in the
U.S. Securities Act of 1933, the U.S. Securities Exchange Act of 1934, the
Private Securities Litigation Reform Act of 1995 and applicable Canadian
securities legislation concerning the business, operations and financial
performance and condition of Coastal.Statements that are not historical fact
are forward-looking statements. The words "may", "would", "could", "will",
"intend", "plan", "anticipate", "believe", "estimate", "expect", "goal",
"target", "should," "likely," "potential," "continue," "project," "forecast,"
"prospects," and similar expressions typically are used to identify
forward-looking statements.Examples of such forward-looking statements
include statements relating to: Coastal's perception of the contact lens and
eyeglasses industry or market and anticipated trends in that market in any of
the countries in which Coastal does business; its anticipated ability to
procure products and supplies, or the terms under which it procures products
and supplies; Coastal's anticipated business operations, inventory levels,
ability to handle specific order and call volumes, ability to fill and ship
orders in a timely manner, ability to achieve greater marketing efficiency or
similar statements; ability to increase its production; plans for capital
expenditure plans; relationships with suppliers; anticipated results of
operations, including but not limited to anticipated sales, revenues,
earnings, tax benefits or similar matters; the effects of seasonality;
sufficiency of cash flows; and Coastal's perceptions regarding volatility in
and impact of foreign currency exchange rates.

Forward-looking statements are based on the then current expectations,
beliefs, assumptions, estimates and forecasts about Coastal's business and the
industry and markets in which it operates.Forward-looking statements are not
guarantees of future performance and involve risks, uncertainties and
assumptions which are difficult to predict. Assumptions underlying Coastal's
expectations regarding forward-looking statements or information contained
herein include, among others: that Coastal will maintain its position in the
markets it operates in and will expand into other markets in a favorable
manner; that it will have sufficient capital to continue making investments in
advertising, inventory, property, equipment and leasehold improvements as well
as personnel to support its business and new product lines, including its
eyeglasses business; that Coastal will be able to generate and maintain
sufficient cash flows to support its operations; that it will be successful in
complying with industry regulatory requirements in British Columbia and other
jurisdictions; that Coastal will be able to establish and/or maintain
necessary relationships with suppliers; and that it will retain key personnel.
The foregoing list of assumptions is not exhaustive. Readers are cautioned
that forward-looking statements or information are only predictions, and that
Coastal's actual future results or performance may be materially different due
to a number of factors.These factors include, but are not limited to: changes
in the market; potential downturns in economic conditions; consumer credit
risk; Coastal's ability to implement its business strategies; competition;
limited suppliers; inventory risk; disruption in its distribution facilities;
mergers and acquisitions; foreign currency exchange rate fluctuations;
regulatory requirements; demand for products Coastal sells; competition and
dependence on the internet as well as those risks described in the securities
filings of Coastal.

Although Coastal believes that its plans, intentions and expectations
reflected in or suggested by such forward-looking statements are reasonable,
actual results could differ materially from a projection or assumption in any
of its forward-looking statements. Coastal's future financial condition and
results of operations, as well as any forward-looking statements, are subject
to change and inherent risks and uncertainties. The forward-looking statements
contained herein are made only as of the date hereof. Coastal does not have,
or undertake, any obligation to update or revise any forward-looking
statements whether as a result of new information, subsequent events or
otherwise, unless otherwise required by law.

CONTACT: Terry Vanderkruyk
         Vice President, Corporate Development
         Coastal Contacts Inc.
         604.676.4498
         terryv@coastal.com
        
         or
        
         Liolios Group Inc.
         Scott Liolios or Cody Slach
         949.574.3860
         COA@liolios.com
 
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