Branding Brand Mobile Commerce Index Shows Black Friday Mobile Sales up 128%

 Branding Brand Mobile Commerce Index Shows Black Friday Mobile Sales up 128%

PR Newswire

PITTSBURGH, Nov. 24, 2012

PITTSBURGH, Nov. 24, 2012 /PRNewswire/ -- Branding Brand, a mobile commerce
platform used by major retailers today announced the results of its Mobile
Commerce Index for Black Friday, which showed substantial increases in
consumers shopping on smartphones. This announcement follows yesterday's
Mobile Commerce Index for Thanksgiving Day, which showed a 221% year-over-year
increase in Thanksgiving Day mobile sales.

The Branding Brand Mobile Commerce Index is a compilation of 66 mobile sites
developed by Branding Brand for retailers across a variety of industries
including apparel, health and beauty, and home goods. The Index is the largest
collection of data on commerce sites specifically designed for smartphones, as
opposed to non-optimized desktop sites with mobile traffic.

The Index had the following Black Friday results:

  o3,513,367 visitors (63% iOS; 32% Android)
  o20,708,053 page views (62% iOS; 33% Android)
  o50,905 orders (69% iOS; 29% Android)
  o$78.92 average order value ($80.37 iOS; $75.43 Android)
  o20.44% of total e-commerce traffic came from smartphones

Compared to 2011, the Branding Brand Mobile Commerce Index for Black Friday
showed the following year-over-year gains for the 26 mobile sites and apps
tracked during both periods:

  oVisits increased 101%
  oPage views increased 99%
  oAverage order value decreased 7.46%
  oMobile sales increased 128%

"While most industry reports capture overall mobile usage, a true chasm of
analytical performance data exists between how people use mobilized and
non-mobilized websites. Lumping both formats together in the same report skews
usage data, since engagement is much higher on mobilized sites when there's no
need constantly pinch and zoom," said Chris Mason, co-founder and CEO of
Branding Brand. "We are finding that, if you build a mobile site, the mobile
dollars are coming much faster."

Branding Brand will release an extended report on the entire Thanksgiving
through Cyber Monday period, including data on peak mobile shopping times, in
the upcoming week.

ABOUT BRANDING BRAND: Branding Brand powers mobile commerce sites and apps for
the world's leading retailers, including American Eagle Outfitters,
Anthropologie, The Children's Place, Costco, Crate & Barrel, Dick's Sporting
Goods,, Eastern Mountain Sports, Nautica, Ralph Lauren, Sephora,
Spanx, Steve Madden, Timberland, and Tumi.

Based in Pittsburgh, PA, it is the largest and fastest-growing mobile commerce
platform in the industry. It is also a Google Commerce Search Partner, Google
Wallet Partner, and PayPal Channel Partner. For more information, visit

SOURCE Branding Brand

Contact: Christina Koshzow,, +1-412-519-0720
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