KARE 11 (NBC) Dominates Twin Cities' November Ratings in Key

KARE 11 (NBC) Dominates Twin Cities' November Ratings in Key
Newscasts and Prime Time 
MINNEAPOLIS, MN -- (Marketwire) -- 11/23/12 --   This November, the
community overwhelmingly turned to KARE 11 as their source for local
news, information, and prime time viewing. KARE 11 had the
most-watched newscasts in the key demographic of Adults 25-54,
finishing #1 at 6 a.m., 6 p.m., and 10 p.m. 


 
--  KARE 11 Sunrise at 6 a.m. continued its successful audience growth,
    bringing viewers the morning's first look at the important news,
    weather, and traffic of the day as well as special live reporting
    throughout the Twin Cities.
--  KARE 11 News at 10 p.m. once again dominated late news viewing with
    expert coverage including KARE 11 Extras, special 10 p.m. reporting
    that focused on the economy, fire safety, and Minnesota's waterways.
    In fact, on November 1, KARE 11 aired a first-ever limited commercial
    10 p.m. newscast called Project H20 in order to tackle the threats
    facing the state's waterways.
--  KARE 11's election coverage was a stand-out winner for KARE 11, with
    more local news viewers turning to the 6 a.m. and 10 p.m. news than
    any other local source. Both newscasts' ratings more than doubled that
    of the other stations.

  
KARE 11 also led in prime time viewing in Adults 25-54 with hits
including The Voice, Revolution, Go On and Sunday Night Football. 
"In 2012, we worked really hard to get better. We are listening to
our viewers and our viewers are tuning in. Innovation, new ideas, and
approaches are getting noticed in the community," said KARE President
and General Manager John Remes. 


 
                                                                    
                     November 2012 Local News Viewership            
                                Adults 25-54                        
                                                                    
        ------------------------------------------------------------
                               KARE      WCCO      KSTP      KMSP   
        ------------------------------------------------------------
        6-7a (M-F)              2.0       1.0       1.2       1.5   
        ------------------------------------------------------------
        6-6:30p (M-F)           2.7       2.5       1.5       1.1   
        ------------------------------------------------------------
        10-10:35p (M-F)         5.7       3.4       2.6       1.9   
        ------------------------------------------------------------

 
Source: Nielsen ratings, 20 of 20 days, November 2012 /A 25-54 


 
                                                                    
               November 6, 2012 Election Local News Viewership      
                                Adults 25-54                        
                                                                    
        ------------------------------------------------------------
                               KARE      WCCO      KSTP      KMSP   
        ------------------------------------------------------------
        6-7a                    3.2       1.0       1.2       1.3   
        ------------------------------------------------------------
        10-10:35p              10.9       n/a       3.2       4.0   
        ------------------------------------------------------------

 
Source: Nielsen ratings, November 6, 2012 /A 25-54/finals 
KARE 11 is owned by Gannett Co., Inc. 
About Gannett
 Gannett Co., Inc. (NYSE: GCI) is an international
media and marketing solutions company that informs and engages more
than 100 million people every month through its powerful network of
broadcast, digital, mobile and publishing properties. Our portfolio
of trusted brands offers marketers unmatched local-to-national reach
and customizable, innovative marketing solutions across any platform.
Gannett is committed to connecting people -- and the companies who
want to reach them -- with their interests and communities. For more
information, visit www.gannett.com. 
Contact: 
Cathy Helean 
763.797.7220
 
 
Press spacebar to pause and continue. Press esc to stop.