Sears Reports Thanksgiving, Black Friday Trends And Insights

         Sears Reports Thanksgiving, Black Friday Trends And Insights

PR Newswire

HOFFMAN ESTATES, Ill., Nov. 23, 2012

HOFFMAN ESTATES, Ill., Nov. 23, 2012 /PRNewswire/ -- Sears SHOP YOUR WAY℠
Rewards Members and customers took advantage of more flexible shopping options
to get doorbuster savings this Thanksgiving Day and Black Friday.

Black Friday kicked off five days early for Sears SHOP YOUR WAY Rewards
Members who were able to purchase many Sears doorbusters in advance. More than
half of Sears business comes from SHOP YOUR WAY Rewards – a free, members-only
program and shopping community that offers rewards, personalized deals and
services like e-coupons and e-receipts for faster returns and exchanges in
five minutes or less, guaranteed.

Sears will continue to offer savings throughout the weekend on top brands and
exclusive items that make great gifts. Highlights from today's Black Friday
activity include:

Extended hours feedback

  oSears opened its doors at 8 p.m. on Thanksgiving and is staying open 26
    hours straight through Black Friday. The new Thanksgiving opening time
    received very positive feedback from customers across the country.
  oCustomers in many locations started lining up Thanksgiving morning, with
    some lined up as early as Monday to access the more than 1,000 doorbuster
    deals that were available until 1 p.m. (local time) on Friday, Nov. 23.
  oStores reported customers lined up by the hundreds in advance and some
    locations reported more than 1,000 customers in line. Overall, shoppers
    were in good spirits and happy to enjoy easy parking and an orderly system
    in place to handle the doorbusters.
  oTraffic was additionally brisk on Black Friday morning when Sears' second
    wave of doorbusters launched at 4 a.m.
  oA big trend this year has been customers buying doorbusters online and
    picking up in-store both on Thanksgiving Day and Black Friday. In fact,
    Sears recently reported that in Q3, approximately half of online sales
    came through multichannel transactions such as buy online, pick-up in

Hottest selling gifts

  oConsumer electronics doorbusters were extremely popular, especially the
    advertised $97 32" HDTV, Samsung® 55" 3D slim LED Smart HDTV ($1,499) and
    Toshiba® 50" LED HDTV ($299.99).
  oTablets were a hit this year as well, with high demand for the advertised
    X-Treme Tab 7" tablet ($39.99) and Mach Speed Trio Stealth 7" multi-touch
    tablet ($69.99).
  oThe advertised 2 ct. total weight diamond jewelry ($99.99, regularly
    $599.99), Kenmore Elite washer/dryer pair ($649.99 each) and kids
    Performance Gear bubble jackets ($15.99) were among the hottest sale items
    of the day.
  oOther hot gift items that flew off shelves included: the NordicTrack®
    fleece ($9.99), the Craftsman® 18-volt drill/driver (50 percent off at
    $29.99), DieHard workboots ($39.99), and small kitchen appliances, such as
    a Black & Decker 4-slice toaster oven for $17.99.

Spirit of the season

  oA store in Chula Vista, Calif. had store associates leading cheers and
    group sing-alongs prior to the store opening.
  oA heartwarming scene took place at a store in Denver, Colo. where one
    customer took advantage of a doorbuster price on Joe Boxer® micro fleece
    pants ($7.99, reg. $30.00) and Cannon® fleece throw ($3.49, reg. $9.99) to
    purchase 30 of each, which they planned to donate to a homeless shelter.
  oA SHOP YOUR WAY Rewards Member family arrived at the Sears in Alpharetta,
    Ga. dressed in matching print pajamas, ready for a family evening of

For additional media materials and information please visit, or contact the
Sears holiday media hotline at (312) 527-2742 to arrange an interview or
in-store filming.

About Sears, Roebuck and Co.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings
Corporation (NASDAQ: SHLD), is a leading broadline retailer providing
merchandise and related services and is part of SHOP YOUR WAY, a social
shopping experience where members have the ability to earn Points and receive
benefits across a wide variety of physical and digital formats through Sears, Roebuck offers its wide range of home merchandise,
apparel and automotive products and services through its Sears-branded and
affiliated stores in the United States and Canada. Sears, Roebuck also offers
a variety of merchandise and services through,, and
specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands
including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted
and preferred brands in the U.S. The company is the nation's largest provider
of home services, with more than 15 million service and installation calls
made annually. For more information, visit the Sears, Roebuck website at or the Sears Holdings Corporation website at

Brian Hanover            Meghann Dowd
Sears Holdings             Zeno Group for Sears
847-286-6080             312-527-2SHC (2742)

SOURCE Sears, Roebuck and Co.

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