BMO InvestorLine Ranked Top Bank-Owned Online Brokerage in Canada for
Second Consecutive Year
- Annual Globe and Mail Online Brokers Survey places BMO InvestorLine
first among bank-owned online brokerages; top three overall
- BMO also takes top honours in client satisfaction user survey
- Success attributed to ongoing leadership in providing clients with
the resources needed to invest with confidence, capping off a strong
year that included the launch of ground-breaking adviceDirect service
TORONTO, ONTARIO -- (Marketwire) -- 11/23/12 -- BMO InvestorLine has
been named the top bank-owned online brokerage firm in Canada for the
second consecutive year in the 14th annual Globe and Mail ranking of
online brokers. Overall, BMO InvestorLine ranked among the top three
leading online brokerages in Canada.
The survey ranks each online broker by cost, account information,
trading, tools and innovation categories. Twelve firms were evaluated
from across Canada.
"We are thrilled to be recognized again by The Globe and Mail as a
top online broker," said Viki Lazaris, CEO, BMO InvestorLine. "It's a
testament to our team's ability to continue to exceed the needs of
our clients and provide investors with the tools and resources needed
to help them make better investing decisions."
Ms Lazaris noted that this was a particularly exciting year for BMO
InvestorLine with the introduction of adviceDirect, an innovative and
personalized service that provides investing advice to online
investors. The first service of its kind in Canada, adviceDirect puts
investors in control by providing specific investment recommendations
to help them manage their portfolios.
BMO InvestorLine also took top overall honours for client
satisfaction in The Globe and Mail survey with a mean score of 3.6
out of four. This was based on responses from 1,200 Globe readers who
completed an online survey ranking their degree of satisfaction with
the services offered by their online broker.
"We're thrilled that BMO InvestorLine placed first in client
satisfaction," said Ms. Lazaris. "This helps validate our ongoing
focus on delivering an outstanding client experience. Online
investing is constantly evolving and we pride ourselves in our
ability to anticipate the needs of our clients. While one of
highlights of our year was the launch of adviceDirect, we have also
continued to enhance our existing self-directed service - providing
new and innovative tools and research."
Key recent enhancements to BMO InvestorLine's award-winning
self-directed service have included:
-- An enhanced Holdings section: Service improves the way clients view and
manage their holdings.
-- Recognia's Value Analyzer: An intuitive tool that offers investors a
quick way to identify and evaluate equity investment opportunities using
the principles of value investing.
-- Technical Insight: New tool designed to offer self-directed clients
detailed analysis of market and security activity to help them identify,
research and analyze new investing opportunities.
-- Expanded research capabilities: Includes Quotes+ (which provides
detailed information and research on equities, mutual funds and ETFs),
Thomson Reuters' Morning News Call newsletter (in-depth daily overviews
of what to expect in the Canadian and U.S. markets), and Morningstar
Credit & Equity Reports and Picks Lists.
For more information on online investing, please visit
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About BMO InvestorLine
BMO InvestorLine is an online investing service that provides clients
with two ways to invest online. Clients can choose from BMO
InvestorLine's top ranked Self-Directed service that provides tools
to help investors make independent decisions on how to invest. BMO
InvestorLine's other service, adviceDirect(TM) provides investors
with online advice and investment recommendations for their
portfolios. Clients have access to trading, quotes and account
information 24 hours a day through a website or Automated Telephone
Trading. BMO InvestorLine also provides users with third party
research, along with leading edge tools that are informative and easy
to use. As an all-in-one investment source, it is a constantly
evolving, cost-efficient platform that is fully compatible with
BMO InvestorLine Inc. and BMO Ligne D'action Inc. provide this
commentary to clients for informational purposes only. The
information contained herein is based on sources that we believe to
be reliable, but is not guaranteed by us, may be incomplete or may
change without notice. The comments included in this document are
general in nature, and professional advice regarding an individual's
particular position should be obtained.
An adviceDirect account is a non-discretionary fee based account
which offers investment recommendations. adviceDirect does not
provide portfolio management by a portfolio manager. The client makes
their own investment decisions and manages their own investment
portfolio. adviceDirect does not offer discretionary, managed
BMO InvestorLine Inc. is a member of BMO Financial Group.
(R) Registered trade-mark of Bank of Montreal, used under licence.
BMO InvestorLine Inc. is a wholly owned subsidiary of Bank of
Montreal Holdings Inc. Member - Canadian Investor Protection Fund and
Rachael McKay, Toronto
Valerie Doucet, Montreal
Laurie Grant, Vancouver
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