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Starbucks Turns Black Friday Gold



  Starbucks Turns Black Friday Gold

   Purchase a Verismo® System by Starbucks Nov. 23-26, and Receive or Gift
                         Starbucks Gold Level Status

Business Wire

SEATTLE -- November 23, 2012

In addition to serving as a welcome respite from the hustle and bustle of the
holiday season, Starbucks Coffee Company (NASDAQ:SBUX) is giving customers
another reason to visit stores this weekend – the gift of Gold – a Starbucks
Gold Card. Beginning Friday, Nov. 23 through Monday, Nov. 26, customers who
purchase the Verismo® System by Starbucks at participating stores,
Verismo.com, and select specialty retailers will receive Starbucks Gold level
status and all of the highly coveted year-round rewards that come with it: a
free drink or food item on your birthday, free brewed coffee and tea refills,
free food and drink rewards, and other special offers and invitations – not to
mention a personalized Starbucks Gold Card.

This weekend, customers who purchase a Verismo(TM) System by Starbucks can
redeem and give Starbucks ...

This weekend, customers who purchase a Verismo(TM) System by Starbucks can
redeem and give Starbucks Gold level status. (Photo: Business Wire)

The Verismo® System is Starbucks new, premium single cup machine that makes
espresso and brewed coffee at the touch of a button, allowing customers to
create a Starbucks Caffè Latte and other signature beverages in the comfort of
their homes. Customers who purchase the Verismo® System can choose to redeem
the Gold Card for themselves or gift it to someone else by visiting
www.Verismo.com/GOLD and inserting the serial number located on the bottom of
their machine.

The gift of Gold offer will be available on Verismo® System purchases made
Nov. 23-26, at participating Starbucks stores, online at Verismo.com, and at
select specialty retailers throughout the U.S. beginning Black Friday through
Cyber Monday. To learn more about Gold status and My Starbucks Rewards, visit
www.starbucks.com/rewards.

About Starbucks Corporation

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing
and roasting the high-quality arabica coffee. Today, with stores around the
globe, the company is the premier roaster and retailer of specialty coffee in
the world. Through our unwavering commitment to excellence and our guiding
principles, we bring the unique Starbucks Experience to life for every
customer through every cup. To share in the experience, please visit us in our
stores or online at www.starbucks.com.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20121122005032/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50486933&lang=en

Contact:

Starbucks Coffee Company
Alisa Martinez, 206-318-7100
press@starbucks.com
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