Yellow Pages Group and Yahoo! Canada Partner to Give Canadians an Enhanced Local Search Experience

Yellow Pages Group and Yahoo! Canada Partner to Give Canadians an Enhanced 
Local Search Experience 
MONTRÉAL, TORONTO, Nov. 23, 2012 /CNW/ - Yellow Pages Group (YPG) and Yahoo! 
Canada today announced they have expanded their six-year partnership to 
provide Yahoo! Canada users with an enhanced local search experience. 
Yahoo! Canada users can get better, faster access to local search results, as 
well as details on local businesses including hours of operations, photos, 
videos, ratings and reviews - providing an improved experience for users who 
are looking for the information that's most relevant to them based on their 
"Yahoo! is focused on making the things we do everyday more delightful and 
entertaining, and certainly local search is a core daily experience," said 
Gina Cothey, Senior Director of Audience, Yahoo! Canada. "We are pleased to 
extend our partnership with the Yellow Pages Group to help our users receive 
the relevant local search results and information they are looking for." 
Thanks to YPG's YellowAPI technology, when Yahoo! Canada users search for 
local businesses or information, their results will be better organized based 
on their search history or location. The technology ensures users receive even 
more accurate local search results based on where they are, especially for 
Canadians searching for businesses—such as restaurants or coffee 
shops—located close to home or the office. 
"YellowAPI contains a list of 1.5 M Canadian businesses and enhanced content 
on over 300,000 businesses who are participating advertisers, or where we have 
aggregated third-party content," said Nicolas Gaudreau, Chief Marketing 
Officer, Yellow Pages Group." By partnering with Yahoo! Canada, we 
significantly extend our advertisers' reach on a platform that is outside of 
our network of properties. This is another milestone in our digital 
transformation as it shows the growing value of our cutting-edge digital 
Yahoo! users can perform a search on, and then click on the 
"Local" tab, which takes them to the customized page The 
page features Yahoo! Canada's branding and a personalized mapping experience. 
About Yahoo!Canada
Yahoo! is the premier digital media company, creating deeply personal digital 
experiences that keep more than half a billion people connected to what 
matters most to them, across devices and around the globe. And Yahoo!'s unique 
combination of Science + Art + Scale connects advertisers to the consumers who 
build their businesses. Yahoo! is headquartered in Sunnyvale, Calif., and has 
offices located throughout the Americas, Asia Pacific (APAC) and the Europe, 
Middle East and Africa (EMEA) regions. For more information, visit the 
pressroom ( or the company's blog 
Yahoo!Canadaservices Canadians in both English and in French through its 
sites, InCanada, Yahoo! sites were 
visited by more than 16 million unique Canadians in September, 2012 (comScore 
Media Metrix). Yahoo!Canadais headquartered inToronto, Ontario. 
About Yellow Pages Group
Yellow Pages Group is a leading digital company in Canada. The Company serves 
over 300,000 local businesses through its nation wide sales force of media 
consultants. YPG also caters to the country's largest national agencies and 
advertisers through Mediative, its digital advertising and marketing solutions 
division. YPG is held by Yellow Media Inc. (TSX: YLO) which owns and operates 
some of Canada's leading properties and publications including Yellow Pages™ 
directories,™, and™ The 
Yellow Media Inc. network of online properties reaches over 8 million unique 
visitors monthly. 
Yahoo! Canada Contact Amanda Fearon Environics Communications 416-969-2654 
YPG Contact Fiona Story Senior Manager, Public Relations 514-934-2672 
SOURCE: Yahoo! Canada 
To view this news release in HTML formatting, please use the following URL: 
CO: Yellow Pages Group
ST: Quebec
-0- Nov/23/2012 13:00 GMT
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