Yellow Pages Group and Yahoo! Canada Partner to Give Canadians an Enhanced
Local Search Experience
MONTRÉAL, TORONTO, Nov. 23, 2012 /CNW/ - Yellow Pages Group (YPG) and Yahoo!
Canada today announced they have expanded their six-year partnership to
provide Yahoo! Canada users with an enhanced local search experience.
Yahoo! Canada users can get better, faster access to local search results, as
well as details on local businesses including hours of operations, photos,
videos, ratings and reviews - providing an improved experience for users who
are looking for the information that's most relevant to them based on their
"Yahoo! is focused on making the things we do everyday more delightful and
entertaining, and certainly local search is a core daily experience," said
Gina Cothey, Senior Director of Audience, Yahoo! Canada. "We are pleased to
extend our partnership with the Yellow Pages Group to help our users receive
the relevant local search results and information they are looking for."
Thanks to YPG's YellowAPI technology, when Yahoo! Canada users search for
local businesses or information, their results will be better organized based
on their search history or location. The technology ensures users receive even
more accurate local search results based on where they are, especially for
Canadians searching for businesses—such as restaurants or coffee
shops—located close to home or the office.
"YellowAPI contains a list of 1.5 M Canadian businesses and enhanced content
on over 300,000 businesses who are participating advertisers, or where we have
aggregated third-party content," said Nicolas Gaudreau, Chief Marketing
Officer, Yellow Pages Group." By partnering with Yahoo! Canada, we
significantly extend our advertisers' reach on a platform that is outside of
our network of properties. This is another milestone in our digital
transformation as it shows the growing value of our cutting-edge digital
Yahoo! users can perform a search on www.yahoo.ca, and then click on the
"Local" tab, which takes them to the customized page yahoo.yellowpages.ca. The
page features Yahoo! Canada's branding and a personalized mapping experience.
Yahoo! is the premier digital media company, creating deeply personal digital
experiences that keep more than half a billion people connected to what
matters most to them, across devices and around the globe. And Yahoo!'s unique
combination of Science + Art + Scale connects advertisers to the consumers who
build their businesses. Yahoo! is headquartered in Sunnyvale, Calif., and has
offices located throughout the Americas, Asia Pacific (APAC) and the Europe,
Middle East and Africa (EMEA) regions. For more information, visit the
pressroom (pressroom.yahoo.net or the company's blog yodel.yahoo.com).
Yahoo!Canadaservices Canadians in both English and in French through its
sites,www.yahoo.caand http://qc.yahoo.com/. InCanada, Yahoo! sites were
visited by more than 16 million unique Canadians in September, 2012 (comScore
Media Metrix). Yahoo!Canadais headquartered inToronto, Ontario.
About Yellow Pages Group
Yellow Pages Group is a leading digital company in Canada. The Company serves
over 300,000 local businesses through its nation wide sales force of media
consultants. YPG also caters to the country's largest national agencies and
advertisers through Mediative, its digital advertising and marketing solutions
division. YPG is held by Yellow Media Inc. (TSX: YLO) which owns and operates
some of Canada's leading properties and publications including Yellow Pages™
directories, YellowPages.ca™, Canada411.ca and RedFlagDeals.com™ The
Yellow Media Inc. network of online properties reaches over 8 million unique
Yahoo! Canada Contact Amanda Fearon Environics Communications 416-969-2654
YPG Contact Fiona Story Senior Manager, Public Relations 514-934-2672
SOURCE: Yahoo! Canada
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-0- Nov/23/2012 13:00 GMT
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