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Cumulative Mobile App Revenues Set to Exceed $30 Billion by End-2012, Says ABI Research



  Cumulative Mobile App Revenues Set to Exceed $30 Billion by End-2012, Says
  ABI Research

Business Wire

LONDON -- November 23, 2012

To-date revenues accumulated by the global mobile application market will pass
the $30 billion milestone by the end of this year, according to new Market
Data from ABI Research. The cumulative revenue base includes the money made
from pay-per-downloads, in-app purchases, subscriptions, and in-app
advertisements, and it is nearly double the amount that had been reached by
end-2011.

Senior analyst Aapo Markkanen says, “Consumers’ high interest in apps has for
long time been obvious from download volumes, but it’s 2012 that will go down
in history as the year when the economic side of the business finally took
off. We’re no longer talking only about a short-term gold rush. Apps have
become a major digital industry.”

The catalyst behind the quest of turning apps into money has been Apple, which
not only came up with a compelling OS, but also with well-executed
distribution and billing mechanisms. As the firm that has stood out most in
2012 Markkanen would however name Google, adding, “Google deserves a lot of
credit for rehabilitating its proposition as an app distributor in the past
year or so. If the old Android Market was a garage sale of the industry then
the new Google Play has begun resembling a respectable department store. We
estimate the Android developers’ share of the annual app revenues to set
around one-third.”

Meanwhile, the main candidates for the third ecosystem, Microsoft and RIM,
have clearly made the monetization aspect a key piece in their platform
strategies. This means that if Windows Phone 8 or BlackBerry 10 – or even both
– manage to win the users’ hearts and minds of the consumer, the threshold for
developers to jump on the bandwagon won’t be high.

These findings are from ABI Research’s Mobile Application Markets
(http://www.abiresearch.com/research/service/mobile-application-storefronts/)
Research Service. The service focuses on the distribution and the economics of
mobile apps, providing data-driven insights on areas such as download volumes,
revenues and business models, as well as trends within different applications
categories.

ABI Research provides in-depth analysis and quantitative forecasting of trends
in global connectivity and other emerging technologies. From offices in North
America, Europe and Asia, ABI Research’s worldwide team of experts advises
thousands of decision makers through 70+ research and advisory services. Est.
1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.

Contact:

ABI Research
Christine Gallen, +44-203-326-0142
pr@abiresearch.com
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