Virgin Mobile and Samsung Canada answer the call for help with The
RE*Generation Samsung Galaxy Ace II x
Latest RE*Generation phone available today and expected to raise $200,000 for
at-risk and homeless youth programs in Canada
TORONTO, Nov. 22, 2012 /CNW/ - Making a difference for at-risk and homeless
youth in Canada starts with picking up the latest Virgin Mobile phone!
Starting today, the Samsung Galaxy Ace II x supporting the RE*Generation is up
for grabs. This new Android smartphone is expected to do some serious good and
raise $200,000 for at-risk and homeless youth programs in Canada.
With the sale of each RE*Generation phone, Virgin Mobile and Samsung Hope for
Children will donate $15 to Virgin Unite's RE*Generation. All donations will
go directly to organizations across Canada supporting at-risk and homeless
youth. This marks the fourth RE*Generation phone from Virgin Mobile and
Last year, $200,000 raised from the sales of the 2011 RE*Generation phone
helped Samsung, Virgin Mobile and its Members make big changes like:
-- Funding the Dans la rue food delivery truck for one year and
serving more than 50,000 meals in Montréal
-- Supporting year-round performing arts program, ongoing theatre
workshops and a food security program for underprivileged youth
at Vancouver's Project Limelight.
-- Awarding Vancouver's Broadway Youth Resource Centre with a
social investment grant to build their Resource Room, which
provides at-risk and homeless youth access to a wide range of
education, skill-building and support services.
-- Helping fund the pilot project of Phones For Change, where the
program will offer at-risk youth in Vancouver and Winnipeg with
Virgin Mobile phones and plans while offering financial and
budget management training.
"The Samsung RE*Generation phone is empowering a generation to use their
mobile phone for an amazing cause," said Andrew Bridge, Managing Director,
Virgin Mobile Canada. "It's a great way to not only raise funds, but build
awareness of the issues, especially during the holidays. Canadians can hook a
loved one up with a sweet holiday gift while getting the warm feeling of
helping young people in need."
"The Samsung Hope for Children program aims to bring attention to children's
needs in the areas of education, health, and environmental sustainability,"
said Paul Brannen, Vice President, Mobile Communications at Samsung Canada.
"We are passionate about this program and we are pleased to partner again with
Virgin Mobile and the RE*Generation movement to continue providing resources
to at-risk youth in Canada. Together, we can continue to empower Canadians to
lend a hand and make a lasting change within their local communities."
The Samsung Galaxy Ace II x supporting the RE*Generation is available starting
today at Virgin Mobile retail locations, The Source and online at
www.virginmobile.ca. The RE*Generation phone is powered by Android 4.0 Ice
Cream Sandwich, supports access to GPS navigation, and streams live television
programming with Mobile TV. Full details on the RE*Generation phone can be
found at www.virginmobile.ca/phones.
The Samsung Hope for Children program is a global initiative that brings
attention to the worldwide need for childhood education, health, and
environmental sustainability. More information on Samsung Hope for Children
can be found at http://pages.samsung.com/ca/hopeforchildren/English/about.html.
What else you can do to help
Together with its partners like Samsung, Virgin Mobile has raised more than
$2.2 million for RE*Generation, supporting at-risk and homeless youth
organizations across Canada. Members and Member wannabes can do more to help
make a difference with:
-- Change For A Dollar: Virgin Mobile Members can add $1 to their
mobile phone bill each month. The monthly dollar will then be
donated directly to Virgin Unite and the RE*Generation
-- Text To Donate: Whether or not they're a Member, Canadians can
donate $5 to Virgin Unite and RE*Generation by texting REGEN to
To learn more about getting involved with Virgin Mobile's RE*Generation, head
Virgin Unite's RE*Generation Movement
In early 2008, Virgin Mobile Canada and Virgin Unite, the non-profit
foundation of the Virgin group of companies, joined together to create the
RE*Generation movement and empower a generation to help its own. The
RE*Generation brings together organizations that care about Canada's homeless
and at-risk youth and connects them with people who want to help. To date,
more than $2.2 million has been raised and dispersed to leading youth serving
agencies across the country through programs such as Change for a Dollar,
limited edition Samsung RE*Generation phones and ongoing RE*Generation benefit
concerts. For more information about RE*Generation,
visithttp://www.virginunite.com or go to www.virginmobile.ca/regen to sign
up and join the movement.
About Virgin Mobile Canada
Virgin Mobile Canada rewards, entertains and connects like no one else,
delivering the super-hot phones on the blazing fast 4G network. Virgin
Mobile Members also get benefits like exclusive VIP access and deals and
award-winning service. 91% of Members would also recommend Virgin Mobile to a
The Virgin Mobile group of companies has attracted more than 18 million
customers worldwide. Virgin Mobile phones are available at more than 4,000
locations nationally including The Source, Virgin Mobile retail locations and
additional retail partners. Virgin Mobile products can also be purchased
online or by calling 1-888-999-2321. Get personal with Virgin Mobile Canada on
Facebook and Twitter.
About Virgin Unite
Virgin Unite is the non-profit foundation of the Virgin Group. We unite people
and entrepreneurial ideas to reinvent how we live and work in the world to
help make people's lives better.Our aim is to do our bit to revolutionize
the way businesses, government and the social sector work together - driving
business as a force for good. We also incubate new, independent approaches
to leadership including the Elders, the Carbon War Room, and the Branson
Centres of Entrepreneurship. Virgin Unite's overheads are covered by Sir
Richard Branson and the Virgin Group, meaning that 100% of donations received
go direct to the frontline where they are needed most. Join us at
www.virginunite.com, follow us @virginunite and like us at
About Samsung Hope for Children
Since our founding in 1969, Samsung Electronics Co., Ltd. has worked with
passion and purpose to actively serve as a generous and ethical corporate
citizen everywhere we operate. The Samsung Hope for Children program was
launched globally to bring attention to the worldwide need for childhood
education, health, and environmental sustainability. Samsung Hope for Children
was launched in Canada and will continue with more initiatives across all
three program pillars. It is one of the ways in which Samsung uses our
innovation to create a better world. Follow Samsung Canada @
facebook.com/SamsungCanada or on twitter @SamsungCanada. For more information,
please visit www.samsung.com
Sommer Ellis, Hill+Knowlton 416-413-4756 email@example.com
Erica Faltous, Virgin Mobile Canada 416-607-8412 firstname.lastname@example.org
Kevin Galbraith, for Samsung 647-456-3786 email@example.com
SOURCE: Virgin Mobile Canada
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