Virgin Mobile and Samsung Canada answer the call for help with The RE*Generation Samsung Galaxy Ace II x

Virgin Mobile and Samsung Canada answer the call for help with The 
RE*Generation Samsung Galaxy Ace II x 
Latest RE*Generation phone available today and expected to raise $200,000 for 
at-risk and homeless youth programs in Canada 
TORONTO, Nov. 22, 2012 /CNW/ - Making a difference for at-risk and homeless 
youth in Canada starts with picking up the latest Virgin Mobile phone! 
Starting today, the Samsung Galaxy Ace II x supporting the RE*Generation is up 
for grabs. This new Android smartphone is expected to do some serious good and 
raise $200,000 for at-risk and homeless youth programs in Canada. 
With the sale of each RE*Generation phone, Virgin Mobile and Samsung Hope for 
Children will donate $15 to Virgin Unite's RE*Generation. All donations will 
go directly to organizations across Canada supporting at-risk and homeless 
youth. This marks the fourth RE*Generation phone from Virgin Mobile and 
Last year, $200,000 raised from the sales of the 2011 RE*Generation phone 
helped Samsung, Virgin Mobile and its Members make big changes like: 

    --  Funding the Dans la rue food delivery truck for one year and
        serving more than 50,000 meals in Montréal
    --  Supporting year-round performing arts program, ongoing theatre
        workshops and a food security program for underprivileged youth
        at Vancouver's Project Limelight.
    --  Awarding Vancouver's Broadway Youth Resource Centre with a
        social investment grant to build their Resource Room, which
        provides at-risk and homeless youth access to a wide range of
        education, skill-building and support services.
    --  Helping fund the pilot project of Phones For Change, where the
        program will offer at-risk youth in Vancouver and Winnipeg with
        Virgin Mobile phones and plans while offering financial and
        budget management training.

"The Samsung RE*Generation phone is empowering a generation to use their 
mobile phone for an amazing cause," said Andrew Bridge, Managing Director, 
Virgin Mobile Canada. "It's a great way to not only raise funds, but build 
awareness of the issues, especially during the holidays. Canadians can hook a 
loved one up with a sweet holiday gift while getting the warm feeling of 
helping young people in need."

"The Samsung Hope for Children program aims to bring attention to children's 
needs in the areas of education, health, and environmental sustainability," 
said Paul Brannen, Vice President, Mobile Communications at Samsung Canada. 
"We are passionate about this program and we are pleased to partner again with 
Virgin Mobile and the RE*Generation movement to continue providing resources 
to at-risk youth in Canada. Together, we can continue to empower Canadians to 
lend a hand and make a lasting change within their local communities."

The Samsung Galaxy Ace II x supporting the RE*Generation is available starting 
today at Virgin Mobile retail locations, The Source and online at The RE*Generation phone is powered by Android 4.0 Ice 
Cream Sandwich, supports access to GPS navigation, and streams live television 
programming with Mobile TV. Full details on the RE*Generation phone can be 
found at

The Samsung Hope for Children program is a global initiative that brings 
attention to the worldwide need for childhood education, health, and 
environmental sustainability. More information on Samsung Hope for Children 
can be found at

What else you can do to help

Together with its partners like Samsung, Virgin Mobile has raised more than 
$2.2 million for RE*Generation, supporting at-risk and homeless youth 
organizations across Canada. Members and Member wannabes can do more to help 
make a difference with:
    --  Change For A Dollar: Virgin Mobile Members can add $1 to their
        mobile phone bill each month. The monthly dollar will then be
        donated directly to Virgin Unite and the RE*Generation
    --  Text To Donate: Whether or not they're a Member, Canadians can
        donate $5 to Virgin Unite and RE*Generation by texting REGEN to

To learn more about getting involved with Virgin Mobile's RE*Generation, head 

Virgin Unite's RE*Generation Movement

In early 2008, Virgin Mobile Canada and Virgin Unite, the non-profit 
foundation of the Virgin group of companies, joined together to create the 
RE*Generation movement and empower a generation to help its own. The 
RE*Generation brings together organizations that care about Canada's homeless 
and at-risk youth and connects them with people who want to help. To date, 
more than $2.2 million has been raised and dispersed to leading youth serving 
agencies across the country through programs such as Change for a Dollar, 
limited edition Samsung RE*Generation phones and ongoing RE*Generation benefit 
concerts. For more information about RE*Generation, 
visit or go to to sign 
up and join the movement.

About Virgin Mobile Canada

Virgin Mobile Canada rewards, entertains and connects like no one else, 
delivering the super-hot phones on the blazing fast 4G network. Virgin 
Mobile Members also get benefits like exclusive VIP access and deals and 
award-winning service. 91% of Members would also recommend Virgin Mobile to a 

The Virgin Mobile group of companies has attracted more than 18 million 
customers worldwide. Virgin Mobile phones are available at more than 4,000 
locations nationally including The Source, Virgin Mobile retail locations and 
additional retail partners. Virgin Mobile products can also be purchased 
online or by calling 1-888-999-2321. Get personal with Virgin Mobile Canada on 
Facebook and Twitter.

About Virgin Unite

Virgin Unite is the non-profit foundation of the Virgin Group. We unite people 
and entrepreneurial ideas to reinvent how we live and work in the world to 
help make people's lives better.Our aim is to do our bit to revolutionize 
the way businesses, government and the social sector work together - driving 
business as a force for good. We also incubate new, independent approaches 
to leadership including the Elders, the Carbon War Room, and the Branson 
Centres of Entrepreneurship. Virgin Unite's overheads are covered by Sir 
Richard Branson and the Virgin Group, meaning that 100% of donations received 
go direct to the frontline where they are needed most. Join us at, follow us @virginunite and like us at 

About Samsung Hope for Children

Since our founding in 1969, Samsung Electronics Co., Ltd. has worked with 
passion and purpose to actively serve as a generous and ethical corporate 
citizen everywhere we operate. The Samsung Hope for Children program was 
launched globally to bring attention to the worldwide need for childhood 
education, health, and environmental sustainability. Samsung Hope for Children 
was launched in Canada and will continue with more initiatives across all 
three program pillars. It is one of the ways in which Samsung uses our 
innovation to create a better world. Follow Samsung Canada @ or on twitter @SamsungCanada. For more information, 
please visit    

Sommer Ellis, Hill+Knowlton 416-413-4756 

Erica Faltous, Virgin Mobile Canada 416-607-8412 

Kevin Galbraith, for Samsung 647-456-3786

SOURCE: Virgin Mobile Canada

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CO: Virgin Mobile Canada
ST: Ontario

-0- Nov/22/2012 14:46 GMT

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