ShopLocal Reports Record 28 Percent Increase in Thanksgiving Day Deals With Earlier Start to Black Friday Shopping

 ShopLocal Reports Record 28 Percent Increase in Thanksgiving Day Deals With
                    Earlier Start to Black Friday Shopping

Mobile Phone and Tablet usage up 67 percent as consumers use iPhones and iPads
to plan their shopping

PR Newswire

CHICAGO, Nov. 22, 2012

CHICAGO, Nov. 22, 2012 /PRNewswire/ --ShopLocal™, a wholly owned subsidiary
of Gannett Co., Inc. (NYSE: GCI), is reporting a record breaking rise in deals
available on Thanksgiving Day as retailers and shoppers look to get an earlier
start on Black Friday shopping. Leading retailers increased their
Thanksgiving Day offers by 28 percent over last year, to give shoppers a head
start on their holiday shopping, and promoted themheavily well in advance of
Black Friday. Consumers responded in large numbers, with a 15 percent increase
in page views over last year, as they planned their shopping through the month
of November.

"The holiday shopping season continues to be promotion intensive, as retailers
compete for the attention of shoppers," said Vikram Sharma, CEO of ShopLocal.
"Savvy retailers advertised even earlier this year, with Black Friday ads
posting on average six days earlier than last year. Black Friday shopping,
which has gradually been moving up by the hour, is now following dessert as a
post-dinner activity on Thanksgiving Day. Shoppers won't be disappointed as
they are going to find a lot of great deals to choose from, both online, and
as they visit their local stores."

While some still view Black Friday as the start of the holiday shopping
season, the majority of retailers and consumers now begin advertising in
October, and Black Friday ads are out much earlier in November. In a highly
competitive environment, retailers want to promote awareness of their offers,
and become part of consumer consideration as early as possible. The
promotions continue to emphasize in-store offers, but online shopping
continues to grow, and according to comScore, online spending on Thanksgiving
Day has grown by 128 percent in the last 5 years. With so many choices,
consumers are very active in planning their shopping, and the growth of
SmartPhones and Tablets is enabling them to do so anywhere and anytime.
ShopLocal data shows growth of 172 percent for the iPad and 67 percent for
mobile overall for the month of November.

The latest promotions from leading retailers can be found at

About ShopLocal
ShopLocal, the leader in multi-channel marketing services, offers a complete
suite of innovative digital solutions that connect advertisers and consumers
-- online and in-store. ShopLocal's industry-leading SmartProduct business
solutions (SmartCircular, SmartCatalog and SmartDelivery) enable more than 100
of the nation's top retailers, including Target, Macy's, Home Depot, CVS,
Staples, ToysRUs, Walgreens, Kohl's and Sears, to deliver highly interactive,
targeted and localized promotions to shoppers through online circulars,
display advertising, search, social media, digital out of home and mobile.
ShopLocal is a wholly owned subsidiary of Gannett Co., Inc. (NYSE: GCI).


SOURCE Gannett Co., Inc.

Contact: Laura Dalton, +1-703-854-6044
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