Toluna QuickSurveys: Fewer than two in five PC Owners plan to update to Windows 8

  Toluna QuickSurveys:Fewer than two in five PC Owners plan to update to
  Windows 8

Study finds that Windows 8 may not have the positive uptake that Microsoft had

Business Wire

LONDON -- November 22, 2012

While the vast majority of consumers (96%) own a Windows PC, only two in five
(39%) of these are likely to upgrade to Windows 8.

The findings were part of a study undertaken by Toluna QuickSurveys to assess
consumer reactions to the announcement by Microsoft last month to upgrade to
Windows 8.

The survey also revealed that when it comes to Windows operating systems,
Windows 7 is a clear favourite, with over a quarter of consumers (28%)
selecting this version as their preferred choice – this represents double the
proportion who chose the newly launched Windows 8 (14%).

Part of the rationale behind the development of the new Windows technology was
to improve the user experience on mobile devices such as tablets, but initial
consumer reactions illustrate that Microsoft has not captured the interest of
this market. The proportion of respondents planning to buy a tablet running
Windows 8 is on par with other systems including Apple iOS and Android (13%,
13% and 14% respectively). In a similar vein, the tablet-specific Windows RT
received only 2% of the votes and was voted the least favourite Windows
operating system all round.

Managing Director, Global Technology Practice at Toluna, Mark Simon,
commented: “Given that the new Windows operating system was developed to
improve the user experience on mobile devices such as tablets, we might expect
Windows 8 to be better received within the tablet market. The results show
that Microsoft will have to work harder on future product developments if they
are to gain favour with PC users and reclaim their position as leader within
the wider market”.

This news comes amidst claims that the Microsoft Touch cover is prone to
splitting after only a few days of use, according to a recent article in The


The survey was conducted online within the UK in October 2012 among 2,000
adults (aged 18 and over). Figures for age, gender, education, and region were
weighted where necessary to bring them into line with their actual proportions
in the online population. Because the sample is based on those who agreed to
participate in Toluna surveys, no estimates of theoretical sampling error can
be calculated. For more information on the results from this survey, please

About Toluna QuickSurveys:

Toluna QuickSurveys takes the simplicity and cost-effectiveness of DIY
survey-tools and adds speed and reliability by providing direct access to a
global panel of four million people available to respond to surveys. No other
survey tool in the market can match the speed, reliability and
cost-effectiveness. For more information, please visit


Hazel Johnstone, GingerMay Marketing & PR
for Toluna QuickSurveys
T: +44-(0)1892-542782
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