Media Advisory/Photo Opportunity - Loblaws® store at Maple Leaf Gardens* Marks First Year with Food's Greatest Celebration™

Media Advisory/Photo Opportunity - Loblaws® store at Maple Leaf Gardens* 
Marks First Year with Food's Greatest Celebration™ Party 
President's Choice® Giant Holiday Gingerbread House Comes to Life in Store's 
BRAMPTON, ON, Nov. 22, 2012 /CNW/ - Come one! Come all! On Friday, November 
30, join us at the Loblaws(® )store at Maple Leaf Gardens* as we host a 
fabulous party called Food's Greatest Celebration(TM) to mark the store's one 
year anniversary. 
"We're so proud to be a part of the community and appreciate the warm welcome 
we have received over the past year. On behalf of my team, I invite our 
customers and the community to join us next week to enjoy the President's 
Choice(®) Giant Holiday Gingerbread House and take part in the special 
merriment we have planned," said Marcello Piane, store director, Loblaws(® 
)store at Maple Leaf Gardens*. 
Behold the sweetest house in the city!
On Friday, November 30 a magical and amazing President's Choice Giant Holiday 
Gingerbread House comes to life in the Canteen. The edible house will be quite 
a sight to see soaring almost to the height of the store's well-known cheese 
wall and about as long as our popular deli counter. It will be decorated with 
over 700 pounds of colourful candy, including 5,000 mini candy canes! The 
house will be complete with Christmas trees, festive trimming, and surrounded 
by mounds of snowy white and warmed up by the glow of a cozy fireplace. 
Ho, Ho, Ho… Santa!
Beginning November 30 and every weekend until the end of the holiday season, 
Santa will be in the "house" eager to get the scoop on what's on your holiday 
wish list. His elves will be on hand to take pictures and to help you decorate 
your very own gingerbread men cookies. Nibble your creations knowing that 
all proceeds from purchases of these gingerbread men cookies will be donated 
to the President's Choice(®) Children's Charity. 
Little elves with a flair for food are invited to have Breakfast with Santa, 
when a special PC Cooking School class for kids takes place December 2 from 10 
a.m. until 11:30 a.m. On the menu are yummy treats like pancakes, syrup, 
biscuits with jam toppings, orange juice and lots of fun! Breakfast with Santa 
is open to all ages and costs $10 per person. Register here. 
Prizes Galore!
A true celebration wouldn't be complete without a bunch of great prizes and 
giveaways! That's why the first 400 customers through the doors at 7 a.m. on 
November 30 will receive a slice of cake with an instant win prize that could 
be a yummy treat from the store or even one prize for $5,000 worth of Loblaws 
gift cards. 
Customers can also drop off a ballot every day between November 26 and 
November 30 for a chance to win a prize for $200 or $5000 worth of Loblaws 
gift cards!** 
Party Games
Think you're the best cupcake decorator in town? Want to try your hand at 
plating a 4-course meal? Win prizes and talk to our specialists while 
participating in fun food challenges every day between November 30 and 
December 2. Games include a cheese grating challenge, pizza making, cupcake 
decorating and tons more! Please visit each department for times and details. 
Music to Your Ears...
We're bringing back some of our best musical acts of the year to dazzle and 
delight all week long! Customers won't want to miss out on the great 
--  Kerri Crawford Duo
  o Monday November 26, 11 a.m. - 3 p.m. 
--  Tim Hamel Duo
  o Tuesday November 27, 11 a.m. - 3 p.m. 
--  Mary Mac Trio
  o Wednesday November 28, 11 a.m. - 3 p.m.
  o Sunday December 2nd, 11 a.m. - 3 p.m. 
--  Ryan Oliver Jazz Duo
  o Thursday November 29, 11 a.m. - 3 p.m.
  o Saturday December 1, 11 a.m. - 3 p.m. 
--  Marty Oakes Trio
  o Friday November 30, 11 a.m. - 3 p.m. 
Facebook: Loblaws 60 Carlton
Twitter: @LoblawsCarlton, #loblawscarlton1yr 
Just Around the Corner...
The Loblaws(®) store located at Queen and Portland in Toronto, will also 
celebrate its first anniversary on December 2 with lots of activities. The 
first 100 customers through the door will receive a slice of cake with an 
instant win prize, including one for $1000 worth of Loblaws gift cards. See in 
store for details. 
About Loblaw Companies Limited:
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's 
largest food retailer and a leading provider of drugstore, general merchandise 
and financial products and services. Loblaw is one of the largest private 
sector employers in Canada. With more than 1,000 corporate and franchised 
stores from coast to coast, Loblaw and its franchisees employ more than 
135,000 full-time and part-time employees. Through its portfolio of store 
formats, Loblaw is committed to providing Canadians with a wide, growing and 
successful range of products and services to meet the everyday household 
demands of Canadian consumers. Loblaw is known for the quality, innovation and 
value of its food offering. It offers Canada's strongest control (private) 
label program, including the unique President's Choice(®), no name(®) and 
Joe Fresh(®) brands. In addition, the Company makes available to consumers 
President's Choice Financial(®) services and offers the PC(®) points loyalty 
*Reg'd TM. Lic'd use. 
**This Loblaws 1 Year Anniversary Gift Card Contest (the "Contest") is run by 
Kognitive Marketing Inc. (the "Sponsor"). The Contest will be run only at 
the Loblaws® store at Maple Leaf Gardens* from November 26, 2012 until 
November 30, 2012 (the "Contest Period"). No purchase necessary. Complete 
the Contest entry form by including all requested information. Original 
entries only.Entry forms must be deposited in the Contest entry box located 
at the Loblaws® store at Maple Leaf Gardens* front entrance, on or before 
6:30 pm of the Contest closing date November 30, 2012 (the "Closing Date"). No 
responsibility will be taken for lost, stolen, misdirected, delayed, destroyed 
or illegible entry forms. The Contest prize consists of one (1) prize offive 
thousand dollars ($5000) worth in Loblaws gift cards and five (5) prizes of 
two hundred dollars ($200) worth in Loblaws gift cards. Total value of all 
prizes is six thousand dollars ($6000). The Sponsor will make the prize(s) 
available for pick up by the winner at the Loblaws® store at Maple Leaf 
Gardens*. The prize must be claimed by the prize winner, with valid photo 
identification, within 60 days of notification of winning or another winner 
will be drawn from the remaining eligible entries and the prize awarded to 
that person. A skill testing question must be answered correctly before prize 
can be claimed. For full Contest Rules & Regulations, please visit the 
Loblaws® store at Maple Leaf Gardens* front entrance. 
For interview requests, images or additional information, please  contact: 
Lisa Power, rock-it promotions, inc. or 416.629.7638 
Ashley Ballantyne, rock-it promotions, inc. or 
416.656.0707 ext. 111 
SOURCE: Loblaw Companies Limited 
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CO: Loblaw Companies Limited
ST: Ontario
-0- Nov/22/2012 17:45 GMT
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