Media Advisory/Photo Opportunity - Loblaws® store at Maple Leaf Gardens*
Marks First Year with Food's Greatest Celebration™ Party
President's Choice® Giant Holiday Gingerbread House Comes to Life in Store's
BRAMPTON, ON, Nov. 22, 2012 /CNW/ - Come one! Come all! On Friday, November
30, join us at the Loblaws(® )store at Maple Leaf Gardens* as we host a
fabulous party called Food's Greatest Celebration(TM) to mark the store's one
"We're so proud to be a part of the community and appreciate the warm welcome
we have received over the past year. On behalf of my team, I invite our
customers and the community to join us next week to enjoy the President's
Choice(®) Giant Holiday Gingerbread House and take part in the special
merriment we have planned," said Marcello Piane, store director, Loblaws(®
)store at Maple Leaf Gardens*.
Behold the sweetest house in the city!
On Friday, November 30 a magical and amazing President's Choice Giant Holiday
Gingerbread House comes to life in the Canteen. The edible house will be quite
a sight to see soaring almost to the height of the store's well-known cheese
wall and about as long as our popular deli counter. It will be decorated with
over 700 pounds of colourful candy, including 5,000 mini candy canes! The
house will be complete with Christmas trees, festive trimming, and surrounded
by mounds of snowy white and warmed up by the glow of a cozy fireplace.
Ho, Ho, Ho… Santa!
Beginning November 30 and every weekend until the end of the holiday season,
Santa will be in the "house" eager to get the scoop on what's on your holiday
wish list. His elves will be on hand to take pictures and to help you decorate
your very own gingerbread men cookies. Nibble your creations knowing that
all proceeds from purchases of these gingerbread men cookies will be donated
to the President's Choice(®) Children's Charity.
Little elves with a flair for food are invited to have Breakfast with Santa,
when a special PC Cooking School class for kids takes place December 2 from 10
a.m. until 11:30 a.m. On the menu are yummy treats like pancakes, syrup,
biscuits with jam toppings, orange juice and lots of fun! Breakfast with Santa
is open to all ages and costs $10 per person. Register here.
A true celebration wouldn't be complete without a bunch of great prizes and
giveaways! That's why the first 400 customers through the doors at 7 a.m. on
November 30 will receive a slice of cake with an instant win prize that could
be a yummy treat from the store or even one prize for $5,000 worth of Loblaws
Customers can also drop off a ballot every day between November 26 and
November 30 for a chance to win a prize for $200 or $5000 worth of Loblaws
Think you're the best cupcake decorator in town? Want to try your hand at
plating a 4-course meal? Win prizes and talk to our specialists while
participating in fun food challenges every day between November 30 and
December 2. Games include a cheese grating challenge, pizza making, cupcake
decorating and tons more! Please visit each department for times and details.
Music to Your Ears...
We're bringing back some of our best musical acts of the year to dazzle and
delight all week long! Customers won't want to miss out on the great
-- Kerri Crawford Duo
o Monday November 26, 11 a.m. - 3 p.m.
-- Tim Hamel Duo
o Tuesday November 27, 11 a.m. - 3 p.m.
-- Mary Mac Trio
o Wednesday November 28, 11 a.m. - 3 p.m.
o Sunday December 2nd, 11 a.m. - 3 p.m.
-- Ryan Oliver Jazz Duo
o Thursday November 29, 11 a.m. - 3 p.m.
o Saturday December 1, 11 a.m. - 3 p.m.
-- Marty Oakes Trio
o Friday November 30, 11 a.m. - 3 p.m.
Facebook: Loblaws 60 Carlton
Twitter: @LoblawsCarlton, #loblawscarlton1yr
Just Around the Corner...
The Loblaws(®) store located at Queen and Portland in Toronto, will also
celebrate its first anniversary on December 2 with lots of activities. The
first 100 customers through the door will receive a slice of cake with an
instant win prize, including one for $1000 worth of Loblaws gift cards. See in
store for details.
About Loblaw Companies Limited:
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's
largest food retailer and a leading provider of drugstore, general merchandise
and financial products and services. Loblaw is one of the largest private
sector employers in Canada. With more than 1,000 corporate and franchised
stores from coast to coast, Loblaw and its franchisees employ more than
135,000 full-time and part-time employees. Through its portfolio of store
formats, Loblaw is committed to providing Canadians with a wide, growing and
successful range of products and services to meet the everyday household
demands of Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control (private)
label program, including the unique President's Choice(®), no name(®) and
Joe Fresh(®) brands. In addition, the Company makes available to consumers
President's Choice Financial(®) services and offers the PC(®) points loyalty
*Reg'd TM. Lic'd use.
**This Loblaws 1 Year Anniversary Gift Card Contest (the "Contest") is run by
Kognitive Marketing Inc. (the "Sponsor"). The Contest will be run only at
the Loblaws® store at Maple Leaf Gardens* from November 26, 2012 until
November 30, 2012 (the "Contest Period"). No purchase necessary. Complete
the Contest entry form by including all requested information. Original
entries only.Entry forms must be deposited in the Contest entry box located
at the Loblaws® store at Maple Leaf Gardens* front entrance, on or before
6:30 pm of the Contest closing date November 30, 2012 (the "Closing Date"). No
responsibility will be taken for lost, stolen, misdirected, delayed, destroyed
or illegible entry forms. The Contest prize consists of one (1) prize offive
thousand dollars ($5000) worth in Loblaws gift cards and five (5) prizes of
two hundred dollars ($200) worth in Loblaws gift cards. Total value of all
prizes is six thousand dollars ($6000). The Sponsor will make the prize(s)
available for pick up by the winner at the Loblaws® store at Maple Leaf
Gardens*. The prize must be claimed by the prize winner, with valid photo
identification, within 60 days of notification of winning or another winner
will be drawn from the remaining eligible entries and the prize awarded to
that person. A skill testing question must be answered correctly before prize
can be claimed. For full Contest Rules & Regulations, please visit the
Loblaws® store at Maple Leaf Gardens* front entrance.
For interview requests, images or additional information, please contact:
Lisa Power, rock-it promotions, inc. email@example.com or 416.629.7638
Ashley Ballantyne, rock-it promotions, inc. firstname.lastname@example.org or
416.656.0707 ext. 111
SOURCE: Loblaw Companies Limited
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