Ericsson Mobility Report Shows Rapid Smartphone Uptake and

Ericsson Mobility Report Shows Rapid Smartphone Uptake and Doubling
of Mobile Data Traffic 
STOCKHOLM, SWEDEN -- (Marketwire) -- 11/21/12 --  
* Approximately 40 percent of all phones sold in Q3 2012 were
smartphones and 
the growth of smartphone data traffic is expected
to exceed the overall     average 
* Mobile data traffic doubled between Q3 2011 and Q3 2012, and is
expected to     grow 12 times between 2012 and 2018, driven mainly by
video 
* Total mobile subscriptions are expected to reach 6.6 billion in
2012 and 
9.3 billion in 2018 
* There were an additional 13 million LTE subscriptions in Q3 2012,
and     numbers are predicted to reach 1.6 billion by 2018 
The latest Ericsson (NASDAQ: ERIC) Mobility Report, formerly known as
the Ericsson Traffic and Market Report, reveals that approximately 40
percent of all phones sold in Q3 were smartphones. Data traffic
doubled between Q3 2011 and Q3 2012, and is expected to grow at a
compound annual growth rate (CAGR) of around
50 percent between 2012
and 2018, driven mainly by video. 
Figure: Application mobile data traffic volumes by device
type 
Ericsson's research shows that online video is the biggest
contributor to mobile
traffic volumes, constituting 25 percent of
total smartphone traffic and 40 percent of total tablet traffic. This
puts new requirements on networks to cater
for quality anywhere and
anytime. 
Douglas Gilstrap, Senior Vice President and Head of Strategy at
Ericsson, says:
"Expectations of mobile-network quality have been
elevated by the availability
of smartphones and tablets that have
changed the way we use the internet. Mobility is becoming an
increasingly significant part of our daily lives; we
always have
devices within arm's reach, allowing us instant access to
information, entertainment and social interaction." 
Total mobile subscriptions are expected to reach 6.6 billion by the
end of 2012
and 9.3 billion by the end of 2018. These figures do not
include machine-to-machine (M2M) subscriptions. China alone accounted
for about 35 percent of net additions during Q3, with about 40
million additional subscriptions. Brazil (9
million), Indonesia (7
million), and the Philippines (5 million) followed in
terms of net
additions. Overall, global mobile
 penetration reached 91 percent in
Q3 2012, and mobile subscriptions now total around 6.4 billion.
Mobile subscriptions have grown by around 9 percent year-on-year and 2
percent quarter-on-quarter. 
By mid-2012, LTE coverage was provided for an estimated 455 million
people globally. Within five years, more than half the world's
population is expected
to benefit from to LTE coverage. 
Figure: Mobile Subscriptions by technology, 2009-2018 
LTE is the fastest-developing system in the history of mobile
communications in terms of buildout and uptake. LTE is currently
being deployed and built out in
all regions, and total subscriptions
will increase from around 55 million at the end of 2012 to an
estimated 1.6 billion in 2018. WCDMA/HSPA networks currently
provide
coverage to more than half the world's population and continue to
grow
faster than LTE in terms of absolute numbers, adding 65 million
subscriptions in Q3 2012 compared with 13 million for LTE. 
NOTES TO EDITORS 
Link to Ericsson new and previous issues of Ericsson Mobility Report: 
www.ericsson.com/ericsson-mobility-report 
Bio and photos of Douglas Gilstrap 
Interim Traffic and Market Report released August 28, 2012 
Press release, June 5 2012: Ericsson: 85 percent of the world's
population covered by high-speed mobile internet in 2017 
Press release, November 7 2011: Ericsson predicts Mobile Data Traffic
to grow
10-fold by 2016 
Download high-resolution photos and broadcast-quality video at
www.ericsson.com/press 
Ericsson is the world's leading provider of communications technology
and services. We are enabling the Networked Society with efficient
real-time solutions that allow us all to study, work and live our
lives more freely, in
sustainable societies around the world. 
Our offering comprises services, software and infrastructure within
Information
and Communications Technology for telecom operators and
other industries. Today
more than 40 percent of the world's mobile
traffic goes through Ericsson networks and we support customers'
networks servicing more than 2.5 billion subscribers. 
We operate in 180 countries and employ more than 100,000 people.
Founded in 1876, Ericsson is headquartered in Stockholm, Sweden. In
2011 the company's net
sales were SEK 226.9 billion (USD 35.0
billion). Ericsson is listed on NASDAQ
OMX, Stockholm and NASDAQ, New
York stock exchanges. 
www.ericsson.com 
www.twitter.com/ericssonpress 
www.facebook.com/ericsson 
www.youtube.com/ericssonpress 
Ericsson Mobility Report Nov 2012 - Full report:
http://hugin.info/1061/R/1659597/537300.pdf 
Figure 6: Mobile subscriptions by region, 2009-2018:
http://hugin.info/1061/R/1659597/537333.jpg 
Ericsson Mobility Report Press release PDF:
http://hugin.info/1061/R/1659597/537302.pdf 
Figure 5: Mobile subscriptions by technology, 2009-2018 jpeg:
http://hugin.info/1061/R/1659597/537332.jpg 
Figure 25: Application mobile data traffic volumes by device type:
http://hugin.info/1061/R/1659597/537335.jpg 
Figure 1: Mobile Subscriptions by region Q3 2012 jpeg:
http://hugin.info/1061/R/1659597/537331.jpg 
Figure 23: Comparison of data volume usage for a game session. JPEG:
http://hugin.info/1061/R/1659597/537334.jpg 
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants
that: 
(i) the releases contained herein are protected by copyright and    
other applicable laws; and 
(ii) they are solely responsible for the content, accuracy and     
originality of the information contained therein. 
Source: Ericsson via Thomson Reuters ONE 
[HUG#1659597] 
FOR FURTHER INFORMATION, PLEASE CONTACT 
Ericsson Corporate Public & Media Relations
Phone: +46 10 719 69 92
E-mail: media.relations@ericsson.com 
Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail: investor.relations@ericsson.com
 
 
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