CASBAA TV Upfronts - Thrilling Manila

CASBAA TV Upfronts - Thrilling Manila 
Manila, Nov 21, 2012 - (ACN Newswire) - CASBAA's TV Upfronts road show
2012 landed in Manila on November 14 with a programme of dynamic Ad Sales
presentations for agencies, clients and media. Produced in association with
Campaign Asia-Pacific and in-market partner SkyCable, "The Philippines
Screenings" followed similarly successful engagements in Hong Kong,
Singapore, Bangkok and Kuala Lumpur. 
A showcase for leading pay-TV networks to screen their upcoming programming,
"The Philippines Screenings" included presentations from BBC
Worldwide, Discovery Networks Asia Pacific, History, NBCUniversal, Sony
Pictures Entertainment and Turner Broadcasting. 
The enthusiastic audience included agencies MediaCom, Mindshare, OMD, PHD,
STARCOM, Maxus, MEC and ZenithOptimedia, along with audience data providers
AGB Nielsen and Kantar Media. The range of clients ran from senior buyers from
Samsonite to P&G Philippines. 
According to Eugenio Lopez III, the Chairman of SkyCable, "the upscale
consumer is one of the most difficult to reach and engage. Cable TV allows for
the regularity of reaching this young, affluent, urban audience. Brands that
are premium in nature, or that seek to create aspirational imagery, need to
reach out to this segment of the market. Companies that do business with
upscale consumers should recognize the power of the platform." 
"The presentations were very helpful in informing us on trends, upcoming
shows, network capabilities, etc. and were conducted in a fun/cool way. They
were also very good thought-starters for our campaigns in 2013," said
Pico M. Roberto Jr., Deputy Managing Director, MediaCom. "The event did a
great job at informing the audience of what's new in pay TV," added
Liam B. Capati, Media Director, MediaVest. 
Maylene Espera-Nerona, a Media Planner for Maxus also found "the data
presented by each of the speakers gave us an insight on how multichannel TV
can help us build a relationship with our client's target audience." 
"The Philippines has incredible growth potential," said Christopher
Slaughter, CEO, CASBAA. "The multichannel TV market is expected to
benefit from economic development in the coming years, attracting more
advertisers looking to target an economically advancing population." 
The Philippines is a historically robust TV market with a well-established
appetite for international programming as well as local content. With
approximately 7.6 million television homes in the country's urban areas,
Metro Manila accounts for nearly half of TV households, where TV penetration
exceeds 95%. 
"The growth potential of the pay-TV market is extremely favourable
especially as multichannel TV digitizes and offers services beyond simply a
greater choice of content but also high-definition programming and interactive
services," said Slaughter. 
Established in 1991, CASBAA is the Association for digital multichannel TV,
content, platforms, advertising and video delivery across Asia. Spanning 18
geographic markets, CASBAA and its Members reach over 445 million connections
through a footprint ranging from China to Australasia, Japan to Pakistan. The
CASBAA mission is to promote the growth of multichannel TV and video content
through industry information, networking exchanges and events while promoting
global best practices. To find out more, please visit . 
About Campaign Asia-Pacific 
Campaign Asia-Pacific is the region's leading marketing, advertising and
media industry magazine and online network. Delivering all the latest industry
news and publishing benchmark research, analysis, marketing sector and
platform reports, Campaign offers the region's decision makers and
influencers insights into a fragmented marketing and media environment across
multiple markets. To find out more, please visit . 
CASBAA AD is the advertising development division of CASBAA, the only
authoritative voice for multichannel TV in the Asia Pacific. Supported by the
industry's leading stakeholders, CASBAA AD advocates the value of
multichannel TV in Asia. Stakeholders include: A+E Networks, BBC Worldwide,
Discovery Networks Asia Pacific, FOX One Stop Media, NBCUniversal, Sony
Pictures Television, TrueVisions and Turner Broadcasting System Asia Pacific. 
The CASBAA Ad Regional Roadshow provides media buyers with an optimum window
on to the dynamic world of AsiaPac Multichannel TV. To find out more, please
visit . 
Desmond Chung
PR & Communications Manager
Tel: +852-3929-1712
Adela Chen
Director, Marketing & Communications
Tel: +852-3929-1711
Copyright 2012 ACN Newswire. All rights reserved. 
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