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NetBase Holiday Shopping Mood Meter Measures Consumer Sentiment

NetBase Holiday Shopping Mood Meter Measures Consumer Sentiment About
Retailers for Black Friday and Beyond 
Embeddable Dashboard Available for Websites 
MOUNTAIN VIEW, CA -- (Marketwire) -- 11/21/12 --  NetBase, the
Enterprise Social Intelligence (ESI) Company, created the Holiday
Shopping Mood Meter  to measure the feelings expressed on the social
web by shoppers about ten popular U.S. retailers: Walmart, Target,
Best Buy, Macy's, Amazon, Old Navy, The Home Depot, Sears, Toys R Us
and Kohl's.  
"Holiday shoppers love a great deal, but flying blind to the mall can
lead to disaster," said Lisa Joy Rosner, CMO of NetBase. "We created
the Holiday Shopping Mood Meter to help consumers get a glimpse of
how retailers are stacking up before storming the crowd." 
The Holiday Shopping Mood Meter is updated hourly and uses NetBase's
natural language processing (NLP) technology to measure positive and
negative sentiment expressed about the brands. The comment box will
be updated with top reasons for the rankings. The meter widget is
available now through 2013 for media to embed on their website. See
instructions below. 
What is the Mood Meter?
 The Holiday Shopping Mood Meter includes a
gauge, updated every hour, for 10 U.S. retailers that captures and
measures the feelings expressed by consumers online. Watch the
ranking change as the arrow for each brand moves between positive
(100) and negative (-100). 
How does it measure mood?
 NetBase analyzes each online mention about
the 10 retailers with technology that understands how humans speak --
profanity, slang and more! To learn more about the NetBase
technology, click here.  
Instructions for use: Embed this code in your HTML site (remove
spaces): < iframe
src="http://netbase.com/2012-holiday-mood-meter/index.html"
frameborder="0" scrolling="no" width="855" height="1868" > < /iframe
> 
Tweet: Check out the hottest place to shop -- Holiday Shopping Mood
Meter http://bit.ly/Sp5IoM via @NetBase 
The Holiday Mood Meter debuts on the heels of the 2012 Election Mood
Meter, a real-time analysis of sentiment expressed through Twitter
chatter for the President and Vice President candidates.  
About NetBase  
NetBase delivers the enterprise social intelligence platform that
global enterprises use to monitor, un
derstand, and engage with
customers in real time. Using a high-precision natural language
processing (NLP) engine combined with text analytics and machine
learning, our platform processes billions of social media posts to
extract structured insights from specific channels such as Facebook
and Twitter as well as the entire social web. Marketing, public
relations, market research, customer service, sales, and product
innovation leaders access these insights via customizable dashboards
and use them to craft winning strategies faster. Clients include
Coca-Cola, Kraft, Taco Bell, HP, IPG, and J. D. Power & Associates.
NetBase powers the weekly Sentiment Tracker in the Wall Street
Journal and our solutions are sold globally by SAP AG. For more
information, visit www.netbase.com, @NetBase, on Facebook page,
LinkedIn, or YouTube. 
Lisa Joy Rosner
NetBase
650.810.2128
lrosner@netbase.com 
Suzanne Chan
Eastwick Communications
415.820.4165
netbase@eastwick.com 
 
 
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