Growth Milestones Achieved and 2013 Agenda set by CEO to EMPO Shareholders

  Growth Milestones Achieved and 2013 Agenda set by CEO to EMPO Shareholders

PR Newswire

LAS VEGAS, Nov. 21, 2012

LAS VEGAS, Nov. 21, 2012 /PRNewswire/ -- Empowered Products, Inc. (EMPO). Over
the last few business quarters, Empowered Products has achieved a number of
significant milestones, which I believe will set the stage for a very exciting
and rewarding 2013 for EMPO shareholders. In early-February, we commenced
shipments to Walgreens for five of our Gun-Oil sexual lubricants. In October,
we received our first purchase order for PINK and Gun-Oil from Target.com, a
division of the Target Corporation.

Our new sales relationship with Target represents a key success in our overall
expansion strategy with the major national retail chains. Currently, with CVS,
Walgreens, and Target onboard, our continued focus will be on expanding our
product scope and shelf-space presence within this high-growth sector. I view
our move into the mainstream as a cornerstone of our longer-term growth
prospects for both Empowered Products and our EMPO shareholders.

We're proud to report that our sample-pack distribution program, which we
launched in the first quarter of this year, has been a resounding success with
over 200,000 customer signups, thus far, at our online venues. We have a
near-term goal of reaching 1 million signups, and we believe our mandate of
getting PINK and Gun-Oil samples into the hands of consumers will translate to
new customers and increased sales going forward.

I encourage all EMPO shareholders to review Standard & Poor's most recent
Factual Stock Report on EMPO by clicking here and to see our presentation at
the BetterInvesting.com virtual investor conference from 8 November - hosted
by PR Newswire. You can view a complete replay of our live presentation, which
includes a comprehensive slide-show and access to updated investor materials,
by registering here.

As we pursue our aggressive growth strategy in the ever changing landscape of
the sexual wellness industry, please forward your questions and feedback to us
at CEO@EmpoweredProducts.com and I pledge to you my steadfast focus on
building value for all EMPO shareholders.

About Empowered Products, Inc.
Empowered Products, in its first 10 years of operation, has quickly forged a
leading presence in the global wellness industry with the development,
manufacture, and distribution of currently 17 high quality, elegantly packaged
wellness products. Headquartered in Nevada, USA, the Company's empowering
products are currently available at over 3,000 retail locations in more than
30 countries spanning four continents. Investors are encouraged to visit the
Company's website at www.EmpoweredProducts.com and to call the EMPO
Shareholder Request Line: 877-305-1160. The Company's media-contact line is
877-305-1161.

Forward-Looking Statements
This press release contains "forward-looking statements" within the meaning of
the "safe-harbor" provisions of the Private Securities Litigation Reform Act
of 1995 that are not historical facts. These statements can be identified by
the use of forward-looking terminology such as "believe," "expect," "may,"
"will," "should," "project," "plan," "seek," "intend," or "anticipate" or the
negative thereof or comparable terminology, and include discussions of
strategy, and statements about industry trends and the Company's future
performance, operations, and products. Such statements involve known and
unknown risks, uncertainties and other factors that could cause the Company's
actual results to differ materially from the results expressed or implied by
such statements. Such risks and uncertainties include, without limitation,
market acceptance of the Company's new line of wellness supplements; the
Company's compliance with applicable Food and Drug Administration regulations;
the Company's reliance on third-party contractors to mix and produce its
products; the Company's ability to increase its production and bottling
capacity; the Company's ability to develop an effective marketing strategy;
the Company's ability to control and reduce advertising and marketing costs;
the Company's ability to develop and increase awareness of its brand; the
Company's ability to protect its trademarks; the success of the Company's new
marketing focus to retail buyers; the Company's ability to obtain a favorable
Nielsen rating; the Company's ability to obtain certification in individual
countries in the European Union; the Company's ability to sell its products in
South America; the Company's exposure to product liability claims and
intellectual property claims from third parties; and the Company's reliance on
the expected growth in demand for its products. For a discussion of these and
other risks and uncertainties see "Risk Factors" and "Management's Discussion
and Analysis of Financial Condition and Results of Operations" in the
Company's public filings with the SEC. Although the Company believes that the
expectations reflected in such forward-looking statements are reasonable,
there can be no assurance that such expectations will prove to be correct. The
Company has no obligation to update the forward-looking information contained
in this press release.

SOURCE Empowered Products, Inc.

Website: http://www.empoweredproducts.com
 
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