Nissan Delivers Surprise Respite To Black Friday Holiday Shoppers

      Nissan Delivers Surprise Respite To Black Friday Holiday Shoppers

Denver shoppers offered unexpected assistance as they brave crowds and weather
for major deals

PR Newswire

DENVER, Nov. 21, 2012

DENVER, Nov. 21, 2012 /PRNewswire/ --Nissan is joining the Black Friday
shopping rush, offering comfort, shelter and assistance to crowds on the hunt
for Christmas shopping deals. Using a pair of brand-new 2013 Nissan Altima
sedans and a Nissan Quest minivan, the company will provide shoppers with warm
refuge as they brave long lines at the Colorado Mills outlet mall in Golden,
Col., beginning on Thanksgiving evening. 

(Logo: )

While consumers experience one of Nissan's newest, innovative vehicles, a
member of the company's on-the-ground street team will hold their place in
line. Hot beverages, hand warmers and blankets will also be offered to other
shoppers seeking this year's most coveted gifts.

On Friday, Nissan will also greet shoppers between 10:30 a.m. and 2:00 p.m.
with complimentary shuttle rides in the Altima sedans or the Quest to help
shoppers haul their purchases from the doors of various stores at Colorado
Mills to their cars.

Jon Brancheau, vice president, marketing, Nissan North America, Inc., said:
"Both the Altima and Quest are equipped with segment-leading innovations,
heated seats and plenty of cargo room - making them the perfect match to
assist fatigued shoppers. Improving the shopping experience for Denver
consumers on Black Friday is a great opportunity to expose people to Nissan's
innovative products first-hand."

The day after Thanksgiving is still favored among the majority of U.S.
consumers with 53 percent planning to shop this Black Friday, an estimate that
reverses a three-year trend of declining interest according to Accenture's
2012 US Holiday Shopping Survey. Similarly, the National Retail Federation is
expecting 2012 holiday sales to rise 4.1 percent compared to 2011, having the
potential to make this the strongest holiday shopping year since 2007.

Sheltering Shoppers in Style
Nissan's most innovative Altima ever features several Nissan signature
technology and convenience features, including:

  oEasy Fill Tire Alert system - Alerts a driver to low tire pressure and the
    tire or tires that require attention. When drivers stop to fill the tire
    with air, the vehicle's four-way flashers come on to confirm that the
    process has started. Once the tire hits the appropriate pressure level,
    the horn then chirps to let drivers know the tire has been properly
  oSmart Auto Headlights - Unique to Nissan, this system automatically turns
    the vehicle's headlights on after four swipes of the windshield wipers.
    With 30 states currently requiring that drivers turn on their headlights
    in the event of rain and other inclement weather, this features helps to
    keep drivers safe during holiday driving in markets where weather can be
    poor this time of year.
  oNext-Generation RearView Camera – This innovative camera is equipped with
    a wide-angle lens to see more and sophisticated software to accomplish
    more advanced functions, allowing Nissan to bring Lane Departure Warning
    (LDW), Moving Object Detection (MOD), and Blind Spot Warning (BSW) to the
    mid-sized sedan segment without the need for additional sensors and

These features — typically found only on luxury models — are available on
Nissan's best-selling sedan, which offers a starting MSRP price of $21,700.
Altima also boasts best-in-segment fuel economy of 38 mpg highway* and a
5-star overall vehicle safety rating as part of the National Highway Traffic
Safety Administration's (NHTSA) New Car Assessment Program (NCAP).

Shoppers will also be able to relax in the back of the boldly-styled 2013
Nissan Quest minivan. With one-touch power sliding doors, quick-release
fold-flat 2nd and 3rd row seats, Advanced Climate Control System, Easy Fill
Tire Alert and an always-available rear storage well, Quest provides the
innovation to help make the impossible possible on a daily basis. Quest
pricing starts at $25,990.

About Nissan
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is
headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance.
Operating with more than 248,000 employees globally, Nissan provided customers
with more than 4.8 million vehicles in 2011, generating revenue of 9.4
trillion yen ($118.95 billion US). With a strong commitment to developing
exciting and innovative products for all, Nissan delivers a comprehensive
range of 64 models under the Nissan and Infiniti brands. A pioneer in
zero-emission mobility, Nissan made history with the introduction of the
Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and
winner of numerous international accolades, including the prestigious
2011-2012 Car of the Year Japan and 2011 World Car of the Year awards.

About Nissan North America
In North America, Nissan's operations include automotive styling, engineering,
consumer and corporate financing, sales and marketing, distribution and
manufacturing. Nissan is dedicated to improving the environment under the
Nissan Green Program and has been recognized as an ENERGY STAR® Partner of the
Year in 2010, 2011, and 2012 by the U.S Environmental Protection Agency. More
information on Nissan in North America and the complete line of Nissan and
Infiniti vehicles can be found online at, or visit the Americas media sites and

For more information on our products, services and commitment to sustainable
mobility, visit our website at

*Fuel economy comparison against internal combustion gasoline engine-equipped
mid-size sedans. Excludes hybrid and diesel models.

SOURCE Nissan North America

Contact: Josh Clifton, Nissan Product Communications, +1-615-725-1767,
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